Boost Oxygen’s Net Worth in 2025 is estimated at $20 million. Still thriving after Shark Tank, the company dominates portable oxygen. Boost Oxygen took the Shark Tank stage with a bold vision: making supplemental oxygen as common as bottled water. Founded by Rob Neuner and Mike Grice, the company offers 95% pure oxygen in portable canisters, targeting athletes, high-altitude travelers, and individuals needing a quick oxygen boost. Their appearance on Shark Tank Season 11 resulted in a game-changing investment from Kevin O’Leary. Since then, Boost Oxygen has seen massive growth, but what is Boost Oxygen’s net worth in 2025? Let’s dive into their journey, success, and financial impact.
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Who’s Behind Boost Oxygen?
Rob Neuner, an entrepreneur with experience in international business, founded Boost Oxygen after identifying a gap in the U.S. market for portable oxygen solutions. During his travels in Europe, Neuner noticed the widespread use of canned oxygen in high-altitude areas. Recognizing its potential, he teamed up with Mike Grice, a retired Marine Corps officer with operational expertise, to bring Boost Oxygen to life.
Neuner once stated, “Oxygen is essential, yet overlooked as a wellness product. We saw an opportunity to bring a proven concept from Europe to the U.S.” Their combined experience helped navigate regulatory challenges and establish Boost Oxygen as the leader in the recreational oxygen market.
The Shark Tank Pitch: A Breath of Fresh Air
When Neuner and Grice entered the Shark Tank, they sought a $1 million investment for 5% equity, valuing their company at $20 million. Their pitch highlighted Boost Oxygen’s dominance in the market, boasting a 95% market share in the U.S. and strong annual sales growth.
- Annual sales at the time of the pitch: $6.4 million
- Profitability: $1.5 million in net income
- Retail price: Ranging from $7.99 to $14.99 per canister
Kevin O’Leary, intrigued by the numbers, saw potential in Boost Oxygen’s already-established market position. He offered $1 million for a 6.25% royalty until he recouped $1 million, then 3% equity moving forward, a deal that Neuner and Grice accepted.
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Boost Oxygen Product Pitch on Shark Tank (Quick Info Card).
| Company name | Boost Oxygen |
| Product | Aromatherapy-flavored supplemental oxygen |
| Episode | Season 11 Episode 02 |
| Founders | Rob Neuner and Mike Grice |
| Asked for | $1 million for 5% equity |
| Final deal | $1 million for 6.5 % equity |
| Shark | Kevin O’Leary |
| Location | USA |
What Happened After Shark Tank?
Since Shark Tank, Boost Oxygen has skyrocketed in growth. The company expanded its distribution to major retailers like Walmart, CVS, and Amazon. Sales spiked due to increasing awareness of the benefits of portable oxygen, particularly during the pandemic when respiratory health became a priority.
- Estimated revenue in 2025: Over $20 million
- Market expansion: International distribution in Canada, Europe, and Asia
- New product lines: Flavored oxygen canisters and higher-volume options
- Retail partnerships: Boost Oxygen is now available in over 50,000 retail locations
Neuner reflected on the impact of Shark Tank, saying, “Kevin’s investment gave us the strategic backing to scale faster than we ever imagined.” The partnership allowed them to optimize supply chains and marketing efforts, solidifying their market dominance.
How Much Did Kevin O’Leary Make from Boost Oxygen?
Kevin O’Leary structured a deal with a royalty component, ensuring an immediate return on investment. Let’s break it down:
- O’Leary recouped his $1 million investment through the 6.25% royalty.
- Ongoing 3% equity stake now worth an estimated $600,000+ as Boost Oxygen’s valuation climbed beyond $20 million.
- Total earnings: Estimated at over $2 million when factoring in royalties and equity growth.
Compared to other Shark Tank investments, O’Leary’s deal with Boost Oxygen stands as one of his most profitable structured investments, similar to his successful deals with Wicked Good Cupcakes and Groovebook.
Boost Oxygen Reviews: Praise and Criticism
Boost Oxygen has been widely praised for its convenience and effectiveness in high-altitude locations, athletic recovery, and energy boosts. However, some customers and experts have raised concerns:
- Effectiveness Debate: Some scientists argue that for healthy individuals, the benefits of canned oxygen are minimal unless used in extreme conditions.
- Price Point: Some consumers feel the product is expensive for the amount of oxygen provided.
- Regulatory Perception: Since Boost Oxygen is not an FDA-approved medical device, some skeptics question its legitimacy as a wellness product.
Despite these concerns, the company maintains strong customer loyalty, particularly among athletes and travelers.
Kevin O’Leary’s Other Successful Businesses
Beyond Boost Oxygen, Kevin O’Leary has made numerous successful Shark Tank deals, including:
- Wicked Good Cupcakes: A structured royalty deal that made him millions.
- Groovebook: Acquired by Shutterfly for $14.5 million.
- Plated: Sold to Albertsons for $300 million.
- Lovepop: A fast-growing greeting card business valued at over $100 million.
O’Leary’s investment portfolio showcases his preference for businesses with strong margins, existing sales, and scalable potential.
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Challenges & Strategy for Continued Success
Despite its growth, Boost Oxygen faces hurdles, including consumer education and regulatory concerns. Some critics argue that canned oxygen’s benefits lack robust scientific backing. However, Neuner and Grice counter that their product isn’t a medical device but a wellness supplement. Their marketing strategy emphasizes real-world testimonials and endorsements from athletes and outdoor enthusiasts.
Neuner shared, “We’re not here to replace medical oxygen, we’re here to provide a natural boost for people who need it.” The company continues to invest in marketing and partnerships to maintain its leadership in the portable oxygen space.
Conclusion: Boost Oxygen’s Future
Boost Oxygen’s journey from a Shark Tank investment to a multi-million-dollar business is a testament to strong leadership and market demand. With an estimated net worth of over $20 million in 2025, the company remains the dominant player in the portable oxygen industry.
Kevin O’Leary’s investment has paid off significantly, and Boost Oxygen shows no signs of slowing down. As consumer awareness grows and new markets open, the future looks bright for this Shark Tank success story. Whether for athletes, high-altitude travelers, or those seeking a quick boost, Boost Oxygen is proving that sometimes, a breath of fresh air can be a billion-dollar idea.
TL;DR
Boost Oxygen, a Shark Tank success is now worth $20 million after securing a deal with Kevin O’Leary. Available in 50,000+ stores, the company continues to dominate the portable oxygen market, proving O’Leary’s investment was a smart move.
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