Wicked Good Cupcakes Net Worth 2024 Update (Before & After Shark Tank)

As of 2024, Wicked Good Cupcakes is thriving with a $15 million net worth and $3 million in annual revenue.
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Wicked Good Cupcakes, founded by Tracey Noonan and Danielle Vilagie, gained national attention after appearing on Shark Tank in 2013. Securing an investment from Kevin O’Leary, the company grew rapidly, specializing in gourmet cupcakes in jars.

In 2021, Wicked Good Cupcakes was acquired by Hickory Farms, marking a significant milestone. The brand continues to thrive under Hickory Farms, leveraging its wide distribution network. The latest estimates place Wicked Good Cupcakes’ net worth at around $15 million.

The acquisition has helped maintain the company’s momentum, allowing it to continue delighting customers with its unique dessert offerings.

Wicked Good Cupcakes Net Worth

Estimated Net worth$15 million (2024)
Annual Sales Revenue$3 million (2024)
Lifetime salesNot available
InvestorKevin O’Leary
FounderDanielle Descroches & Tracey Noonan
EmployeesNot available

Wicked Good Cupcakes Pitch on Shark Tank

Company nameWicked Good Cupcakes
ProductDecadent mail-ordered cupcakes in a jar
EpisodeSeason 04 Episode 22
Founders Danielle Descroches & Tracey Noonan
Asked for$75,000 for 20% Equity
Final deal$75,000 for a $1 royalty up to $75,000; $0.45 in perpetuity
SharkKevin O’Leary
LocationHanover, Massachusetts

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Wicked Good Cupcakes Founders

Danielle Descroches & Tracey Noonan found Wicked Good Cupcakes in 2011. Noonan’s inspiration for Wicked Good Cupcakes came from her love of baking. And her desire to create a unique and delicious cupcake product. Wicked Good Cupcakes’s founders, Danielle Descroches & Tracey Noonan, have an approximate net worth of $15 million as of 2024.

Key accomplishments

YearAccomplishment
2013Appeared on Shark Tank season 04 and Mark Cuban invested $75,000 for a $1 royalty.
2014Won the “Best Cupcake Shop in America” award from Food Network Magazine.
2019Partnered with several major airlines to serve cupcakes on first-class flights.

Conclusion

From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Wicked Good Cupcakes and its continued success.