Wicked Good Cupcakes Net Worth 2023 Update (Before & After Shark Tank)


Wicked Good Cupcakes, a decadent mail-ordered cupcake in a jar, was started by Danielle Descroches & Tracey Noonan in 2011. As of October 2023, Wicked Good Cupcakes net worth is $15 million and they’re pulling in a whopping $3 million  in annual revenue. 

In April 2013, they appeared on season 4 of Shark Tank USA and made a deal with Kevin O’Leary, for $75,000 for a $1 royalty . The final valuation was $375,000, same from the founder’s initial estimate of $375,000.

Wicked Good Cupcakes is still in business as of November 2023. In 2021, the company was acquired by Hickory Farms, but it continues to operate as a separate brand. Wicked Good Cupcakes cupcakes are still available for purchase online from their website and at some retail locations.

See also: Wicked Good Cupcakes: Insanely Delicious and Easy Cupcake Recipes.

Wicked Good Cupcakes Net Worth

Net worth$15 million (2023)
Annual Sales Revenue$3 million (2023)
ProfitsNot publicly available
Lifetime salesNot publicly available
InvestorKevin O’Leary
FounderDanielle Descroches & Tracey Noonan
EmployeesNot publicly available

Wicked Good Cupcakes Net Worth Timeline

Net Worth 2023$15 million 
Net Worth 2022$15 million 
Net worth valuation 2013 after appearing on Shark Tank  $375,000
Net worth valuation 2013 before appearing on Shark Tank  $375,000

Wicked Good Cupcakes Pitch on Shark Tank

Company nameWicked Good Cupcakes
ProductDecadent mail-ordered cupcakes in a jar
EpisodeSeason 04 Episode 22
Founders Danielle Descroches & Tracey Noonan
Asked for$75,000 for 20% Equity
Final deal$75,000 for a $1 royalty up to $75,000; $0.45 in perpetuity
SharkKevin O’Leary
LocationHanover, Massachusetts

Don’t miss these product from Season 04

Wicked Good Cupcakes Founders

Danielle Descroches & Tracey Noonan found Wicked Good Cupcakes in 2011. Noonan’s inspiration for Wicked Good Cupcakes came from her love of baking. And her desire to create a unique and delicious cupcake product. Wicked Good Cupcakes’s founders, Danielle Descroches & Tracey Noonan, have a net worth of $12 million as of 2023.

Key accomplishments

2013Appeared on Shark Tank season 04 and Mark Cuban invested $75,000 for a $1 royalty
2014Won the “Best Cupcake Shop in America” award from Food Network Magazine.
2019Partnered with several major airlines to serve cupcakes on first-class flights.


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Wicked Good Cupcakes and its continued success.

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