Wicked Good Cupcakes, a decadent mail-ordered cupcake in a jar, was started by Danielle Descroches & Tracey Noonan in 2011. As of October 2023, Wicked Good Cupcakes net worth is $15 million and they’re pulling in a whopping $3 million in annual revenue.
In April 2013, they appeared on season 4 of Shark Tank USA and made a deal with Kevin O’Leary, for $75,000 for a $1 royalty . The final valuation was $375,000, same from the founder’s initial estimate of $375,000.
Wicked Good Cupcakes is still in business as of November 2023. In 2021, the company was acquired by Hickory Farms, but it continues to operate as a separate brand. Wicked Good Cupcakes cupcakes are still available for purchase online from their website and at some retail locations.
See also: Wicked Good Cupcakes: Insanely Delicious and Easy Cupcake Recipes.
Wicked Good Cupcakes Net Worth
| Net worth | $15 million (2023) |
| Annual Sales Revenue | $3 million (2023) |
| Profits | Not publicly available |
| Lifetime sales | Not publicly available |
| Investor | Kevin O’Leary |
| Founder | Danielle Descroches & Tracey Noonan |
| Employees | Not publicly available |
Wicked Good Cupcakes Net Worth Timeline
| Net Worth 2023 | $15 million |
| Net Worth 2022 | $15 million |
| Net worth valuation 2013 after appearing on Shark Tank | $375,000 |
| Net worth valuation 2013 before appearing on Shark Tank | $375,000 |
Wicked Good Cupcakes Pitch on Shark Tank
| Company name | Wicked Good Cupcakes |
| Product | Decadent mail-ordered cupcakes in a jar |
| Episode | Season 04 Episode 22 |
| Founders | Danielle Descroches & Tracey Noonan |
| Asked for | $75,000 for 20% Equity |
| Final deal | $75,000 for a $1 royalty up to $75,000; $0.45 in perpetuity |
| Shark | Kevin O’Leary |
| Location | Hanover, Massachusetts |
Don’t miss these product from Season 04
Wicked Good Cupcakes Founders
Danielle Descroches & Tracey Noonan found Wicked Good Cupcakes in 2011. Noonan’s inspiration for Wicked Good Cupcakes came from her love of baking. And her desire to create a unique and delicious cupcake product. Wicked Good Cupcakes’s founders, Danielle Descroches & Tracey Noonan, have a net worth of $12 million as of 2023.
Key accomplishments
| Year | Accomplishment |
| 2013 | Appeared on Shark Tank season 04 and Mark Cuban invested $75,000 for a $1 royalty |
| 2014 | Won the “Best Cupcake Shop in America” award from Food Network Magazine. |
| 2019 | Partnered with several major airlines to serve cupcakes on first-class flights. |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Wicked Good Cupcakes and its continued success.
