RootSuit-Shark-Tank-US-Net-worth-Update

RootSuit, a skin-tight full-body neon suit, was started by Colin Grussing in 2012. RootSuit net worth was $660,000 at the time of their pitch in 2013 based on the $100,000 offer for an 15% of equity of the company. 

They appeared on season 4 of Shark Tank USA in 2013. But the Sharks didn’t pay interest to investing in RootSuit. The sharks were confused about how RootSuit worked. And what made it different from other swimsuits.

RootSuit is not in business anymore. See also: Similar products on Amazon.

RootSuit Net Worth

Net worth$660,000 (2013)
Annual Sales Revenue–
Profits–
Lifetime sales–
InvestorNone
FounderColin Grussing
Employees–

RootSuit Net Worth Timeline

Net Worth 2023–
Net Worth 2022–
Net worth valuation 2013 after appearing on Shark Tank  N/E
Net worth valuation 2013 before appearing on Shark Tank  $660,000

RootSuit Pitch on Shark Tank

ProductSkin-tight full-body neon suits
EpisodeSeason 04 Episode 22
Founder Colin Grussing
Asked for$100,000 for 15% Equity
Company nameRootSuit
Final dealNone
Shark None
LocationUSA

Don’t miss these product from Season 04

RootSuit Founder

Colin Grussing found RootSuit in 2012. Colin Grussing, a mechanical engineer and athlete. Grussing was inspired to create RootSuit after experiencing the discomfort of drag while swimming. The networth of RootSuit’s founder, Colin Grussing, is unknown as of 2023.

Key accomplishments

YearAccomplishment
2013Appeared on Shark Tank season 04 
2015RootSuit is awarded the “Best New Product” award at the Outdoor Retailer Summer Market.
2016RootSuit is worn by Katie Ledecky at the Olympic Games in Rio de Janeiro.

Conclusion

Some companies that appear on the show have not achieved great success, and the RootSuit was one of them. Sometimes businesses don’t succeed because of many reasons. Sometimes, the deal falls through after the founders say yes on camera. Or, as you’ll see, sometimes things happen to the founders themselves, and they choose to abandon the business. Anything is possible. However,  RootSuit went out of business in 2016. And the product is no longer available in the market.

ABOUT KESARA BANDARAGODA
Kesara Bandaragoda is a Sri Lankan-born media entrepreneur currently based in Dubai, with a lifelong passion for storytelling, innovation, and all things screen-worthy. Whether it's a mind-bending sci-fi epic or the latest startup pitch on Shark Tank, Kesara is all in. In fact, he was one of the earliest content creators to cover Shark Tank Australia online and has been tracking its businesses, products, and founders since 2019 — long before it was cool.

Kesara is the visionary CEO behind BrandFactory, a digital media company powering multiple content platforms that reach millions. When he’s not leading a team of creatives, he’s often geeking out over Marvel and DC universes, decoding Spielberg's directorial magic, or revisiting classics like The Shawshank Redemption, Interstellar, and Pirates of the Caribbean (yes, he's a Johnny Depp loyalist).

INDUSTRY FOCUS
Kesara’s writing and content leadership often focus on the intersection of entrepreneurship, entertainment, and emerging digital cultures. He’s particularly passionate about telling stories that celebrate founders, dissect business blueprints from media narratives, and spark curiosity in audiences across the globe.

FAVORITE MEDIA
A sci-fi enthusiast with a taste for high-stakes storytelling, Kesara’s favorite titles range from cerebral time-space odysseys to charismatic pirate adventures. He thrives in content that mixes real-world business insight with the spectacle of entertainment — think Shark Tank meets Black Mirror, with a touch of Marvel heroics.

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