"Wired Waffles’" Net Worth 2023 Update

Wired Waffles, a Caffeinated waffles, was started by Roger Sullivan in 2010. Wired Waffle’s net worth was $300,000 at the time of their pitch in 2012 based on the $75,000 offer for 25% of the equity of the company.

They appeared on Season 4 of Shark Tank USA in 2012. However, the Sharks were not interested in investing in Wired Waffles. Sharks dropped all the offers because Sharks said the product was not gonna be a success.

Wired Waffles shut down their business. Their product is no longer available in the market.

See also: Similar products on Amazon.

Wired Waffles Net Worth

Net worth$300,000 (Business Valuation)
Lifetime sales–
Investor–
FounderRoger Sullivan

Wired Waffles Net Worth Timeline

Net Worth 2023Out Of Business
Net worth valuation in 2012 before appearing on Shark Tank  $300,000

Wired Waffles Pitch on Shark Tank

Company nameWired Waffles
ProductCaffeinated waffles
EpisodeSeason 04 Episode 05
FounderRoger Sullivan
Asked for$75,000 for 25% equity
Final dealNo deal
SharkNone
LocationUSA

Don’t miss these products from Season 4

Wired Waffles Founder

Wired Waffles was founded by Roger Sullivan in 2010. He is a smart and passionate entrepreneur. He is in the food and beverage industry. Waffles’s founder, Roger Sullivan, has a net worth of USD 200,000 as of 2023.

Key accomplishments

YearAccomplishment
2012Wired Waffles appeared on Shark Tank

Conclusion

Some companies that appear on the show have yet to achieve great success, and Wired Waffles is one of them. Sometimes businesses don’t succeed for many reasons. Sometimes, the deal falls through after the founders say yes on camera. Or, as you’ll see, sometimes things happen to the founders themselves, and they choose to abandon the business. Anything is possible. However,  Wired Waffles went out of business in 2015. And the product is no longer available in the market.

ABOUT KESARA BANDARAGODA
Kesara Bandaragoda is a Sri Lankan-born media entrepreneur currently based in Dubai, with a lifelong passion for storytelling, innovation, and all things screen-worthy. Whether it's a mind-bending sci-fi epic or the latest startup pitch on Shark Tank, Kesara is all in. In fact, he was one of the earliest content creators to cover Shark Tank Australia online and has been tracking its businesses, products, and founders since 2019 — long before it was cool.

Kesara is the visionary CEO behind BrandFactory, a digital media company powering multiple content platforms that reach millions. When he’s not leading a team of creatives, he’s often geeking out over Marvel and DC universes, decoding Spielberg's directorial magic, or revisiting classics like The Shawshank Redemption, Interstellar, and Pirates of the Caribbean (yes, he's a Johnny Depp loyalist).

INDUSTRY FOCUS
Kesara’s writing and content leadership often focus on the intersection of entrepreneurship, entertainment, and emerging digital cultures. He’s particularly passionate about telling stories that celebrate founders, dissect business blueprints from media narratives, and spark curiosity in audiences across the globe.

FAVORITE MEDIA
A sci-fi enthusiast with a taste for high-stakes storytelling, Kesara’s favorite titles range from cerebral time-space odysseys to charismatic pirate adventures. He thrives in content that mixes real-world business insight with the spectacle of entertainment — think Shark Tank meets Black Mirror, with a touch of Marvel heroics.

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