Brian and Julie Whiteman created GrooveBook, a photo-printing app that turned digital photos into monthly photobooks.
They appeared on Shark Tank in 2013, securing a $150,000 investment from Mark Cuban and Kevin O’Leary for 80% equity. This exposure boosted their subscriber base from 18,000 to 500,000.
In 2014, Shutterfly acquired GrooveBook for $14.5 million.However, in 2022, Shutterfly discontinued GrooveBook’s services, and the app is no longer operational.
GrooveBook Net Worth
| Net worth | $187,500 (2014) Business Valuation |
| Annual Sales Revenue | Not available |
| Lifetime Sales | Not available |
| Shark Tank Investors | Kevin O’Leary and Mark Cuban |
| Founders | Julie Whiteman and Brian Whiteman |
| Employees | Not available |
GrooveBook Pitch on Shark Tank
| Company name | GrooveBook |
| Product | Photo album and photobook-making app |
| Episode | Season 05 Episode 13 |
| Founders | Julie Whiteman and Brian Whiteman |
| Asked for | $150,000 for 20% Equity |
| Final deal | $150,000 for 80% Equity |
| Sharks | Kevin O’Leary and Mark Cuban |
| Location | California, United States |
Don’t miss these products from Season 05
GrooveBook Founders
GrooveBook was founded by Julie Whiteman and Brian Whiteman in 2012. Julie Whiteman and Brian Whiteman are spouses. Julie is a graduate of the University of Pennsylvania’s Wharton School of Business and Brian is a graduate of Stanford University. He is an expert in software engineering and product management. GrooveBook’s founders, Julie Whiteman, and Brian Whitemans’ net worth is unknown as of 2025.
Key accomplishments
| Year | Accomplishment |
| 2014 | Appeared on Shark Tank season 5 and Kevin O’Leary and Mark Cuban invested $150,000 for 80% Equity. |
| 2015 | The company’s photo books were featured in the Apple Store. |
| 2016 | The revenue grew by 200%. |
Conclusion
Some companies that appear on the show have not achieved great success, and the GrooveBook was one of them. Sometimes businesses don’t succeed for many reasons. Sometimes, the deal falls through after the founders say yes on camera. Or, as you’ll see, sometimes things happen to the founders themselves, and they choose to abandon the business. Anything is possible. However, GrooveBook went out of business in 2022. And the product is no longer available in the market.
