Eric Durtschi created Crio Bru to offer a brewed cacao beverage as a healthy alternative to coffee. Although Crio Bru didn’t secure a deal on Shark Tank in 2014, the appearance boosted sales significantly, with nearly a month’s worth of orders in just one hour after the episode aired.
Today, Crio Bru generates annual revenue of $3–$4 million and has an estimated net worth of $15 million. Their ethically sourced cacao drinks are sold online, on Amazon, and in major retailers like Whole Foods and Kroger.
Crio Bru continues to grow, introducing new flavors while promoting health-focused, sustainable choices.
Crio Bru Cacao’s Net Worth
| Net worth | $15 Million (2025) |
| Annual Sales Revenue | $3 Million |
| Founders | Jon Fotheringham, Eric Durtschi |
| Employees | 166 |
Crio Bru Cacao Pitch on Shark Tank
| Company name | Crio Bru Cacao |
| Product | Cocoa bean beverage |
| Episode | Season 05 Episode 27 |
| Founders | Jon Fotheringham, Eric Durtschi |
| Asked for | $1 million dollars in exchange for 10% equity |
| Final deal | No deal |
| Sharks | None |
| Location | Santa Barbara, California |
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Crio Bru Cacao Founders
Crio Bru Cacao was founded by Jon Fotheringham, and Eric Durtschi in 2010. Eric Durtschi renowned chocolatier. Jon wants to mix the brand with Mayan ka’kao.
Crio Bru Cacao’s founders, Jon Fotheringham, and Eric Durtschi have a net worth of USD 15 Million as of 2025.
Key accomplishments
| Year | Accomplishment |
| 2023 | Crio Bru now has 20-plus flavors |
| 2014 | Crio Bru appeared on Shark Tank |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business. They have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Crio Bru Cacao and its continued success.