Quick Shark Tank Update on Taverns-To-Go
- Founders: Irish entrepreneurs Enda Crowley and Paul Convey, leveraging extensive construction and engineering expertise.
- Product: Customizable backyard bars, installed in under 90 minutes, with over 25 design options and a range of accessories.
- Shark Tank Appearance: Season 16, Episode 6. Secured a deal with Lori Greiner for $400,000 in exchange for 15% equity and a $30/unit royalty until $600,000 is repaid.
- Milestones: Achieved $2.2 million in 2024 sales with $10 million in lifetime revenue. Built over 4,000 bars since launch in 2020.
- Current Reach: Expanded manufacturing across New Jersey, Florida, and California. Products are available nationwide and through select retail collaborations.
Taverns-To-Go, founded by Irish innovators Enda Crowley and Paul Convey, transforms backyard spaces into vibrant social hubs with their portable, custom-designed bars.
“In the middle of the COVID-19 pandemic, when most small businesses were stalling and construction work had ground to a halt, Crowley and Convey had something else on their minds,” one report noted.
The idea was born from a desire to recreate the pub experience at home when lockdowns shuttered public gathering spots.
Their prefabricated, weatherproof bars can be set up in less than 90 minutes. This offers a seamless solution for those seeking convenience and style.
“The bars come in varying sizes and can even have custom dimensions and altered designs to fit the needs of every backyard,” making them ideal for diverse audiences.
Featured on Shark Tank, their venture captured Lori Greiner’s interest, propelling them toward nationwide success. Whether you’re hosting an intimate gathering or a grand celebration, Taverns-To-Go has the perfect bar for you.
Taverns-To-Go Journey Before Shark Tank
Taverns-To-Go was founded in 2020 during the COVID-19 pandemic. This was a time when traditional entertainment options were severely restricted.
Combining their expertise, Crowley in construction management and Convey in engineering, the founders crafted their first bar with a minimal budget.
“Paul and Enda started the business with just a couple of hundred dollars,” making their journey all the more inspiring.
Their product, built from durable materials like pressure-treated yellow pine and galvanized steel, quickly gained traction.
“Within their first three years of operation, Taverns-To-Go constructed over 2,000 bars nationwide,”
showcasing their rapid growth and ability to meet customer demands. By 2024, they had achieved $10 million in lifetime sales and built over 4,000 bars across the U.S..
To diversify their offerings, the company introduced a range of accessories. These included a “stainless steel sunken ice bucket for $375”, “wine glass cache rack for $129”, and “a dartboard set available for $119”.
These add-ons enhanced the product’s appeal, catering to customers seeking a personalized backyard entertainment experience.
Shark Tank Pitch Recap
On November 22, 2024, Crowley and Convey pitched Taverns-To-Go on Shark Tank. They sought $400,000 for a 10% equity stake, valuing the company at $4 million.
They showcased their flagship model, the “Castlebar Deluxe Backyard Bar, priced at $3,795 with production costs of $2,200,” ensuring a healthy profit margin.
The Sharks were impressed with their $2.2 million in 2024 sales and 30%-40% profit margins.
Kevin O’Leary expressed interest, offering “$400,000 for 33.3% equity,” but Lori Greiner’s counteroffer of “$400,000 for 15% equity and a $30/unit royalty until $600,000 was repaid” ultimately won over the founders.
“Paul and Enda accepted Lori’s offer, confident in her ability to scale their business,” marking a pivotal moment in their journey.
Taverns-To-Go Shark Tank Update
Following their Shark Tank appearance, Taverns-To-Go experienced a surge in website traffic and social media engagement.
“The partnership with Lori Greiner significantly boosted their visibility,” leading to expanded distribution and enhanced marketing efforts.
Manufacturing facilities in New Jersey, Florida, and California allowed them to deliver products nationwide with greater efficiency.
Collaborations with retail outlets like “At Home Recreation in Hazlet, New Jersey” and online platforms such as Etsy broadened their market reach.
Customer feedback remained overwhelmingly positive. However, some online users debated the pricing compared to local builders.
Future Plans
Taverns-To-Go plans to launch new bar designs and expand internationally. They also aim to introduce additional accessories and customization options.
The founders are exploring eco-friendly materials and expanding their manufacturing network to reduce delivery times.
“With Lori Greiner’s guidance, they aim to refine their marketing strategies and enhance customer acquisition efforts,” solidifying their position as a leader in backyard entertainment.
Closing Remarks
Taverns-To-Go exemplifies resilience and creativity. They transformed an idea born of adversity into a thriving business. “The product has been well received, and Taverns-To-Go has a promising future,” one report highlighted.
With their innovative product, dedicated founders, and Lori Greiner’s expertise, they are well-positioned for sustained growth.
Whether for a casual hangout or an elegant soirée, Taverns-To-Go is redefining backyard entertainment. Keep an eye on this company as they expand their horizons and revolutionize outdoor gatherings!
We’re closely following the company to bring you valuable insights. Stay tuned for the latest updates on Taverns-To-Go!
Feature Image Credit: @abc/@christopherwillard