Street FC After Shark Tank: How Kyle Martino Turned Pickup Soccer Into a Membership
Kyle Martino agreed to a $250,000 deal with Alexis Ohanian. Street FC now advertises games in cities across the U.S. Here’s what a player actually buys.
Finding ten people who want to play soccer is one thing. Getting them onto the same court at seven o’clock on a Wednesday is another. Someone has to choose a place, bring a ball, count the players and make a call when two people cancel. For many adults who miss playing, that work is enough to keep the game from happening.
Kyle Martino built Street FC around the organizer’s job. Players use an app to find a local session. The club supplies the structure that makes it possible to arrive alone and expect a game. Some matches take place on hard courts or other spaces that a conventional soccer league would pass over.
When Martino pitched the business to the Sharks, the question was how much people would pay for that reliability. Alexis Ohanian’s answer put a price on the network. The more revealing test comes the following week, when the same players decide whether the membership has earned another month.
$250,000
Investment on air
Martino sought 2.5% and accepted a deal with Alexis Ohanian for 3% plus 2% advisory shares.
$35
Basic monthly price at filming
Pitch accounts also described a $50 tier. Local schedules and current offers should be checked before joining.
15,000+
Players claimed on the company site
Street FC continues to list city programs. The public counter does not specify paid subscribers.
Product snapshot
| Field | Details |
|---|---|
| Company | Street FC |
| Founder or founding team | Kyle Martino, founder and on-air presenter |
| Product | App and local hosts organizing small-sided pickup soccer |
| Industry | Recreational sports and memberships |
| Shark Tank episode | Season 17, Episode 10 • January 21, 2026 |
| Current status | Active city directory and player registration |
What does a Street FC player get?
Street FC organizes pickup games in places including basketball courts, rooftops and empty lots. An app helps players discover games. Local captains and a time and place to meet make the listing usable. A newcomer to a city can join without knowing the person who usually gets the group chat moving.
Small-sided soccer fits the premise. A conventional eleven-a-side match needs twenty-two available players before allowing for substitutes. A smaller game needs fewer people and less space. The benefit disappears quickly if a venue falls through or nobody turns up to organize teams. That is why the service has a local operating cost even when its app can be downloaded anywhere.
Who built Street FC?
Kyle Martino knew both organized soccer and the informal games that came before it. His former high school program in Westport, Connecticut, recalls the role of pickup soccer in his childhood. He went on to win MLS Rookie of the Year in 2002 and represent the United States. His career also took him into soccer broadcasting. Staples Soccer’s account
A former professional might seem an unlikely person to sell an alternative to league soccer. Martino’s experience explains the appeal. A league offers a roster, a fixed schedule and a season. Adults who travel, move cities or work irregular shifts may want the game without being able to promise all three. The practical challenge is giving those occasional players enough certainty to leave home for a session.
Photo: Street FC.
What happened to Street FC on Shark Tank?
Martino asked for $250,000 for 2.5%, implying a $10 million valuation. He described revenue of roughly $500,000 in 2023 and close to $1 million in 2024. Pitch coverage puts the following year’s figure at about $1.1 million at the time discussed. Those historical figures describe the business Martino presented. They do not identify how much of each dollar remained after organizing games.
The monthly membership gave the investors a way to assess repeat demand. Ohanian had an interest in sports and saw a role for himself beyond supplying cash. Martino agreed to give him 3% equity for the investment and 2% in advisory shares. The distinction matters when comparing the televised terms with the founder’s opening ask. Episode reporting
Deal snapshot
| Negotiation point | What the evidence supports |
|---|---|
| Opening ask | $250,000 for 2.5%, implying $10 million after investment |
| On-air agreement | $250,000 for 3% equity plus 2% advisory shares with Alexis Ohanian |
| Cash component | Roughly $8.33 million implied if only the 3% bought for cash is considered |
| Closing status | The episode establishes an agreement. Executed terms and transfer of funds remain publicly unverified in the sources reviewed. |
Why pay for pickup soccer?
The competing product is often free. Friends can send messages, choose a court and play without paying a club. What Street FC sells is the organizer’s time and a better chance of a game taking place. That saving is worth the most to someone who wants to play regularly but cannot maintain a roster of available friends.
At the $35 monthly price described during the pitch, a person attending four games in a month would spend $8.75 per appearance, assuming the pass covered those sessions. Attend once and the same month costs $35 for one appearance. A member’s view of the price can change without the company changing its fee. The local calendar helps determine whether the customer stays.
Business model snapshot
| Business question | Answer |
|---|---|
| Customer | Adults looking for organized pickup play, including newcomers to a city |
| Recurring revenue | Monthly memberships described in the pitch |
| Additional channels | Branded events, partnerships and a separate merchandise store |
| Local operating needs | Available courts, captains and enough players for each scheduled session |
| Risk | City launches and membership totals can grow faster than reliable games in each neighborhood |
What happened after Shark Tank?
Latest update — November 12, 2026. Street FC’s official site lists city programs, registration and invitations to host or develop courts. Its public counter reports more than 15,000 active players. Current profit and paid membership totals remain undisclosed.
Street FC’s directory now includes New York, Boston, Philadelphia, Atlanta, Baltimore, Austin, Houston, Denver, Las Vegas, Los Angeles and other cities. A player can use those pages to look for a local game. The company also invites potential hosts and venue partners to get in touch. Those are signs that the physical side of the club continues to operate. Official city directory
The company’s own counts need some care. The homepage counter says 13 cities, while the navigation names more. A city page might represent an emerging market, a recurring schedule or an invitation to build a local community. The site does not reconcile the figures. A prospective member is better served by seeing a game they can actually attend than by relying on a national total.
There is evidence of activity beyond ordinary pickup sessions. Boston Scores described working with Street FC on a Boston qualifier for a Street Season tournament in Los Angeles. A tournament can give local players a reason to identify with a wider club and offer sponsors an event with a specific date and audience. A qualifier announcement does not establish sponsorship revenue or the share of players who later pay for membership. Street FC’s public updates
Current status evidence
| Evidence | What it establishes |
|---|---|
| Company directory | City pages and game-finding options remain public |
| Participation counter | Company reports 15,000-plus active players. Paid subscriber count is a separate measure. |
| Boston qualifier | A local organization publicly described working with Street FC |
| Member shop | Apparel is listed for purchase, with some sizes or styles sold out |
Company timeline
| Date | Milestone |
|---|---|
| Before Street FC | Martino played pickup in Westport, then professional and international soccer. |
| 2023–2024 | Martino described revenue rising from about $500,000 to roughly $1 million. |
| January 21, 2026 | Street FC appeared on Shark Tank and reached an agreement with Ohanian. |
| 2026 | The club promoted Street Season qualifiers and continued listing local programs. |
| November 2026 | The website still directed players to games and invited organizers to host. |
Where can you find a game or buy club gear?
Start with the official city directory. Select the city where you can play, then look for a session that fits your schedule. The public app description promotes a free first game. Check the specific offer and fee before registering. The $35 and $50 membership figures come from the pitch and should not be treated as a nationwide price guarantee.
Street FC runs a separate member shop. A court hoodie was listed at $60 when reviewed, while other items were marked sold out. Buying merchandise and reserving a place at a game are different transactions. A visitor looking for a single session needs the game listing.
What can founders learn from Street FC?
A pickup network has a different measure of success in every city. One hundred nearby players who are free on the same two evenings can sustain a game. A thousand scattered across a metro area with incompatible schedules may never share a court. The number of sessions that fill and the share of first-time players who return would say more about local economics than an app download count.
That is also why the host matters. A good captain can welcome a new player, sort uneven teams and keep the pace moving. Anyone who has walked onto a court alone knows how much those first few minutes can matter. If the experience works, the membership buys something that a free chat thread rarely guarantees: a game worth coming back for next week.
The Season 17 episode guide lists the other pitches. Readers following the other Episode 10 pitches can also find Crowd Compass, Left Field, Screen Skinz.
Frequently asked questions
Is Street FC still operating? Yes. The company lists city programs and routes to find a game.
Who pitched it? Former U.S. national team player Kyle Martino.
What did Alexis Ohanian offer? $250,000 for 3% equity plus 2% advisory shares.
Do I need to join a full team? The service is designed for people who want to find organized pickup games.
Are all active players paid members? The company’s public counter does not make that distinction.
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