Imagine the look of surprise on a friend’s face when they receive a potato in the mail, not for eating, but as a quirky, handwritten message.
Whether it’s to celebrate a birthday, deliver a laugh, or send an unforgettable note, Potato Parcel turns the ordinary spud into a fun and memorable gift.
This unique idea solves the problem of finding a gift that’s equal parts humorous and unexpected, making it perfect for anyone who loves a good laugh.
Potato Parcel started in 2015 with a quirky idea by Alex Craig. He turned ordinary potatoes into unique gifts by writing personalized messages on them.
This simple yet hilarious concept caught attention quickly. It gave people a fun way to send unforgettable notes for special occasions or just to make someone laugh.
In October 2016, Alex Craig and Riad Bekhit, who now own the business, presented their idea on Season 8, Episode 6 of Shark Tank. They asked for $50,000 in exchange for 10% equity.
Most Sharks dismissed the concept as a joke. However, Kevin O’Leary invested $50,000 for 10% equity and added a $1 royalty per potato until he recovered $150,000.
Potato Parcel Net Worth and Updates After Shark Tank
The investment fueled significant growth. Sales soared from 12,000 potatoes before Shark Tank to over 70,000 by 2018.
The company also introduced creative new products like photo messages, glitter bombs, and gifting bundles. Today, Potato Parcel earns $600,000–$700,000 annually.
It has a net worth of $1.75 million as of 2025, proving its lasting appeal and strong financial position.
The company has grown globally, shipping to Canada, Europe, the UK, and Australia. This expansion has helped them reach more customers.
Viral moments, like NBA star Dirk Nowitzki receiving a custom potato, boosted its popularity even further. Beyond making people laugh, the company gives back. They donate one potato to food banks for every purchase, showcasing their commitment to helping others.
Whoever sent me this POTATO!!!! Much appreciated…. pic.twitter.com/fVaqRvvgTn
— Dirk Nowitzki (@swish41) March 15, 2017
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Potato Parcel Founders
Alex Craig and Riad Bekhit founded Potato Parcel in 2015. Alex initially came up with the unique idea of the Potato Parcel. He is a graduate of the University of North Texas.
He started his career as an App Developer, eventually exploring an entrepreneurial venture. Alex’s business partner and the co-founder of Potato Parcel, Riad Bekhit, has an academic background in Finance and Business Management.
Logical Estimates of Net Worth
- Alex Craig: $100,000 (primarily from royalties or the original sale).
- Riad Bekhit: $750,000 (from equity value and share of profits).
These are rough estimates based on publicly available data and typical business financial structures. Exact figures could vary depending on private financial agreements and other revenue sources.
Key accomplishments
| Year | Accomplishment |
| 2016 | Potato Parcel was featured in Shark Tank. |
| 2018 | The company has sold over 70,000 potatoes since the pitch. |
