In 2025, Nubrella, a hands-free, weather-resistant umbrella, remains a memorable Shark Tank pitch, not for its commercial triumph, but for its dramatic post-show journey involving legal battles, a rebrand, and the founder’s untimely passing.
A Bold Invention That Aimed to Free Your Hands
In 2010, Alan Kaufman introduced Nubrella on Shark Tank Season 1, Episode 14. His invention was a wearable umbrella designed to shield users from rain, wind, and sun while keeping their hands free, a novel solution for cyclists, photographers, and outdoor workers.
Kaufman sought a $200,000 investment for 25% equity. After negotiations, he accepted an on-air deal from Daymond John and Kevin Harrington: $200,000 for 51% equity. However, the deal unraveled post-show, leading to legal disputes and a rebranding effort.
What Happened on Shark Tank?
Alan Kaufman’s Shark tank pitch highlighted the Nubrella’s unique design, which allowed users to stay dry without occupying their hands. He emphasized its potential for various outdoor activities and its wind-resistant features.
Despite initial skepticism, Daymond John and Kevin Harrington saw potential in the product and offered $200,000 for 51% equity. Kaufman agreed on air, but the Shark Tank deal was never finalized.
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The Sharks believed in the concept, but the post-show negotiations didn’t align with our visions.
Nubrella Pitch on Shark Tank – Quick info card
| Company name | Nubrella |
| Product | Hands-free umbrella and windbreaker system |
| Episode | Season 01 Episode 14 |
| Founder | Alan Kaufman |
| Asked for | $200,000 for 25% Equity |
| Final deal | $200,000 for 51% Equity |
| Sharks | Kevin Harrington and Daymond John |
| Location | Netherlands, Missouri |
After the Tank: Legal Battles and a Rebrand
Following the show’s airing, Kaufman claimed that the promised investment never materialized. He filed lawsuits against the show’s producers, alleging misrepresentation and seeking compensation for lost opportunities. One lawsuit resulted in a $20,000 settlement; another was dismissed.
In 2020, Kaufman rebranded Nubrella as “Canope”, aiming to revitalize the product’s image and expand its market appeal. The rebrand included design modifications, such as replacing the clear plastic canopy with a high UVA-rated fabric for better sun protection.
Canope now offers both sun and rain protection. It’s a real breakthrough for sun protection as people can’t hold an umbrella, and a hat is not sufficient.
Nubrella Net Worth 2025
As of 2025, Nubrella (later Canope) is no longer in operation. The company ceased activities following Kaufman’s death in November 2022. At its peak, the company reported annual revenues of approximately $1 million, with a gross profit margin of 60% and a net profit margin of 15%.
The company’s valuation during its Shark Tank pitch was $800,000, based on Kaufman’s initial ask. The on-air deal valued the company at approximately $392,000.
Could Nubrella Make a Comeback?
While Nubrella’s journey ended with its founder’s passing, the concept of a hands-free, weather-resistant umbrella remains innovative. The rebranded Canope showed potential in markets requiring sun protection, such as outdoor labor and photography.
However, without Kaufman’s leadership, a revival would require new ownership and strategic direction.
FAQs
Is Nubrella still in business in 2025?
No, Nubrella ceased operations after founder Alan Kaufman’s death in 2022.
Did Nubrella get a deal on Shark Tank?
Yes, a deal was made on air with Daymond John and Kevin Harrington, but it was not finalized after filming.
Who owns Nubrella now?
Following Kaufman’s passing, the company ceased operations and is no longer active.
Where can I buy Nubrella or Canope products?
As of 2025, Nubrella and Canope products are no longer available for purchase.