In 2025, Yumble, a once-promising kids’ meal delivery startup, no longer exists in the form many Shark Tank fans remember. After a dramatic pitch, a high-stakes deal with Bethenny Frankel, and a post-show surge, Yumble’s journey took unexpected turns. By the end of 2023, the company had been acquired, rebranded, and ultimately shut down.
Let’s unpack what happened to Yumble, its net worth trajectory, and where its founders are today.
Yumble’s Rise and Fall
Yumble was founded in 2017 by Joanna and David Parker. Their goal was to simplify healthy eating for kids through a subscription-based meal delivery service. Their appearance on Shark Tank in Season 10 (2018) showcased a business with $1.3 million in sales and a 30 percent monthly growth rate. The Parkers’ pitch resonated with parents and investors alike. Yumble was positioned as a solution for busy families seeking nutritious, ready-to-eat meals for their children.
What Happened on Shark Tank?
During their Shark Tank pitch, the Parkers requested $500,000 for 4 percent equity, valuing Yumble at $12.5 million. Bethenny Frankel, impressed by their concept, offered $500,000 for 6 percent equity. After some deliberation, the Parkers accepted her offer.
RELATED: HOW SHARKS VALUATE A BUSINESS ON SHARK TANK
“Right now I’m going out. I’m not playing around. I dropped my offer so much. I said I was going to be a spokesperson which is worth more than a million dollars a year. Take it or leave it, don’t go fishing.”
Bethenny Frankel
Yumble Pitch on Shark Tank
| Product | Children’s Food Subscription Service |
| Episode | Season 10 Episode 08 |
| Founders | David Parker and Joanna Parker |
| Asked for | $500,000 for 4% equity |
| Company name | Yumble |
| Final deal | $500,000 for 6% equity |
| Shark | Bethenny Frankel |
| Location | New York, NY 10013. USA |
If you were a Shark, would you have invested in Yumble after their $12.5M valuation pitch?
However, the deal with Frankel ultimately did not close after filming. Despite this, Yumble experienced significant growth. They expanded their customer base and introduced new meal options.
What Changed After the Show?
Following their Shark Tank appearance, Yumble saw a surge in sales and media attention. The company expanded to 26 states and introduced new products to cater to a broader audience. In 2021, Yumble raised additional funding to support its growth.
By December 2022, Yumble ceased operations and was acquired by Dibz Kidz. The new ownership changed the business model from fresh meal deliveries to pre-packaged snack items. This was a major shift away from Yumble’s original mission.
Recently, the decision was made to no longer pursue Yumble as a brand. Statement from the G-Works Yumble team, early 2024.
By the end of 2023, both Yumble and Dibz Kidz had shut down. This ended the brand’s presence in the children’s food delivery market.
RELATED: Businesses That Failed After Appearing on Shark Tank
Growth, Setbacks, and the Founders’ Role Today
Yumble’s early years were marked by rapid growth and a loyal customer base. But they faced tough challenges. Scaling operations and shifting consumer habits created pressure. The acquisition by Dibz Kidz and the brand refresh could not save it. Eventually, the company shut down.
Joanna Parker has since become an executive coach. She focuses on helping women succeed in leadership roles. David Parker now works in equity at Tenna Capital.
Yumble Net Worth 2025
At its peak, Yumble was valued at around $12.5 million. But by 2025, the brand no longer holds any market value. Its journey shows just how difficult it is to sustain momentum, even with national exposure.
Could Yumble Make a Comeback?
Because the company is shut down and both founders have moved on to new careers, a revival seems unlikely. Still, the need for healthy, kid-friendly meals is growing. That leaves room for new startups to step in with fresh ideas.
🔹 TL;DR (Too Long; Didn’t Read)
Yumble impressed the Sharks with a $12.5M valuation but never finalized the deal. By 2025, the business had shut down completely.
FAQs
Is Yumble still in business in 2025?
No, Yumble ceased operations in December 2022 and was officially shut down by the end of 2023.
Did Yumble get a deal on Shark Tank?
Yes, a deal was made on air with Bethenny Frankel for $500,000 in exchange for 6 percent equity, but it was not finalized after filming.
Who owns Yumble now?
Yumble was acquired by Dibz Kidz in December 2022, but both brands have since shut down.
What happened to the Yumble founders?
Joanna Parker transitioned into executive coaching, focusing on empowering women in leadership roles. David Parker now works in equity at Tenna Capital.
