Hummviewer Net Worth in 2025: How Much Is This Viral Shark Tank Bird Feeder Really Worth?

After appearing on Shark Tank and landing a deal with Daniel Lubetzky, the founders of Hummviewer turned a quirky idea into a national sensation. From viral TikToks to $102,000 in sales within 24 hours of airing, Hummviewer quickly became one of the most talked-about birdwatching products in America. As of 2025, Hummviewer net worth is estimated at a value of $537,800.

In this article, we dig deep into Hummviewer’s revenue, Shark Tank investment, valuation journey, founder background, and business model. Whether you’re here for the numbers, the story, or to answer “Is Hummviewer still in business?”—you’ll find everything you need to know.

Let’s uncover what really drives the value behind this strange but fascinating invention.

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Hummviewer Net Worth in 2025

As of 2025, Hummviewer’s net worth is estimated to be around $537,800. This estimate considers their $75,000 Shark Tank investment, the surge in post-show sales, and the brand’s ongoing direct-to-consumer strategy.

While no audited financial statements have been released, the founders reported that Hummviewer generated $102,000 in revenue within 24 hours after their episode aired. That “Shark Tank Effect” translated into national buzz, temporary sellouts, and a spike in web traffic.

The company remains privately owned and operates primarily through its official website, Hummviewer.com — a strategy chosen after counterfeit products flooded Amazon, forcing the brand to pull out.

• Pre-Shark Tank sales were around $25,000–$30,000.
• After airing on Shark Tank, the company made six figures in under 24 hours.
• A credible blog lists $350,000 annual revenue, though not officially verified.
• Investor Daniel Lubetzky (of KIND Snacks) backed them with $75,000 for 35% equity, placing a rough early-stage valuation near $214,000 at that time.

The company remains privately owned and operates primarily through its official website, Hummviewer.com — a strategy chosen after counterfeit products flooded Amazon, forcing the brand to pull out.

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How this estimation was calculated:

To figure out Hummviewer’s net worth, we’ll use two main approaches, like checking the price of a house by both its rental income and its features. Then, we’ll add a small adjustment for their unique assets, like the patent.

Approach 1: Value Based on Sales (Revenue Multiple)

Imagine Hummviewer as a lemonade stand. If it sells $400,000 worth of lemonade in a year, how much is the whole stand worth? Small businesses like Hummviewer (selling niche products like birdwatching gear) are often valued at 1 to 2 times their annual sales. This is called a “revenue multiple.”

• 2025 Sales Guess: In 2024, Hummviewer made $400,000. Small businesses typically grow about 10% per year, so for 2025, we estimate $400,000 × 1.1 = $440,000. Shark Tank Insights
• Multiple: We’ll use 1.5 times sales, a middle-ground number for a business with a unique product but limited sales channels (no Amazon).
• Calculation: $440,000 × 1.5 = $660,000.

This suggests Hummviewer could be worth $660,000 based on how much it sells.

Approach 2: Value Based on Profits (Earnings Multiple)

Now, let’s look at what Hummviewer keeps after expenses, like profit from that lemonade stand after buying lemons and cups. Profits are trickier to estimate, but they give a clearer picture of value.

• Profit Estimate: Hummviewer sells masks for $69.95 and makes them for about $10, leaving a big chunk per sale. After paying for things like marketing, rent, and legal fights against knockoffs, small businesses like this keep about 15% of sales as profit. So, for $440,000 in 2025 sales, profit is $440,000 × 0.15 = $66,000. Asia Media Journal
• Multiple: Businesses are often valued at 6 to 8 times their profits. We’ll use 7, as Hummviewer grows steadily but isn’t a tech giant.
• Calculation: $66,000 × 7 = $462,000.

This suggests a value of $462,000 based on profits.

Approach 3: A Quick Look at Assets

Hummviewer owns some stuff—like inventory (masks worth about $20,000), a leased warehouse (say $50,000 in value), and a patent (potentially worth $200,000). Total assets are roughly $270,000, minus their $40,000 loan, leaving about $230,000. [Techie + Gamers] [Shark Tank Blog] But this number feels low because it doesn’t capture the business’s ability to make money, so we’ll use it as a small check rather than the main method.

Humviewer net worth estimation

We have two main estimates:

• Sales-Based: $660,000 (like valuing the lemonade stand by its total sales).
• Profit-Based: $462,000 (valuing it by what it keeps).

The asset-based $230,000 is too low to rely on alone, as it misses Hummviewer’s sales power. To get a fair number, we’ll blend the estimates, giving more weight to the sales-based value (it’s based on solid sales data) and less to profits (since profit margins are a guess).

• Weighting:
  • Sales-Based: 50% (most reliable, tied to $400,000 sales).
  • Profit-Based: 40% (depends on estimated margins).
  • Asset-Based: 10%
• Final calculation
  • Sales: $660,000 × 0.5 = $330,000
  • Profits: $462,000 × 0.4 = $184,800
  • Assets: $230,000 × 0.1 = $23,000
  • Total: $330,000 + $184,800 + $23,000 = $537,800

The $537,800 net worth is logical and credible.

Shark Tank Deal: From $750K Valuation to Real Growth

Hummviewer entered Shark Tank in Season 14 asking for $75,000 in exchange for 10% equity — implying a $750,000 valuation. But after negotiations, they closed a deal with Daniel Lubetzky for $75,000 in exchange for 35% equity, dropping the valuation to just over $214,000.

Why did they accept such a steep cut? Because Lubetzky wasn’t just offering money — he brought strategic guidance, emotional investment, and brand-building expertise from KIND Snacks and Equilibra Ventures.

Lubetzky also had a deep personal connection to birds, which aligned perfectly with the brand’s mission to bring people closer to nature.

The Founders Behind the Mask: John and Joan Creed

Unlike many flashy startup founders, John and Joan Creed are humble, real-world entrepreneurs from Loveland, Colorado. John, an electrician with over 40 years of experience, invented the Hummviewer after watching a nature documentary in 2017. Joan, with a background in hospitality and delivery services, joined him on the journey. Their story is one of persistence, creativity, and adaptability, even pivoting to sell the Hummviewer mask as PPE during the COVID-19 pandemic.

Together, they turned a niche idea — a hummingbird face feeder mask — into a product that now ships across the U.S. and features on TikTok, YouTube, and birding blogs.

What is Hummviewer, and Why Did It Go Viral?

At its core, Hummviewer is a wearable hummingbird feeder — a mask with red flower feeders that lets birds hover inches from your eyes while feeding.

The product took off after a viral TikTok collaboration with creator @Hum.Daddy, earning over 3.5 million views. The Shark Tank appearance added jet fuel, driving massive sales, media buzz, and copycats.

But Hummviewer isn’t just a novelty. It appeals to:

• Birdwatching enthusiasts
• Parents and kids
• Nature photographers
• Educators and science lovers

Its unique sensory experience — watching hummingbirds drink from flowers attached to your face — delivers the “awe” factor that makes products stick.

@hum.daddy Testing out the @hummviewer 🙌🏼 ⛑ 🙌🏼 #humdaddy #hummingbirdking #hummingbirdfeeder #hummviewer ♬ I Love You Baby – Hekta

Growth Challenges: Knockoffs, Reviews & Amazon Exit

Hummviewer’s success also came with a downside: counterfeit products.

Soon after their Shark Tank episode, unauthorized Chinese sellers cloned the design, hijacked their Amazon listings, and sold knockoffs with poor quality.

Despite reporting these violations for over a year, Amazon failed to resolve the issue. The founders made a bold move: pulling out of Amazon completely and going exclusive through their website.

This shift had pros and cons:

• Full control over quality and branding
• Reduced visibility and impulse buying from Amazon’s audience

They also faced fit issues for users with glasses or beards, and mixed online reviews — some possibly directed at counterfeit versions.

Where Can You Buy Hummviewer Today?

As of 2025, Hummviewer is sold primarily on their official website, along with limited retail partnerships and wholesale arrangements.

The company has expressed interest in expanding to physical stores like Birds Unlimited and Jax Inc., but scaling challenges have delayed this expansion.

Currently, Hummviewer focuses on:

• Direct website sales
• Select niche retailers
• Wholesale birding sites
• Growing their presence on TikTok, YouTube, Instagram, and Facebook

This multi-channel approach helps them maintain authenticity and fend off imitators.

Final Take

Hummviewer is not a unicorn startup — but it’s no flop either. It’s a stable, quirky brand that found its niche in birdwatching and educational experiences.

Its US patent, memorable design, and viral moments help it stand out in a sea of traditional feeders.

The founders are committed to refining the product rather than chasing trends. Their partnership with Daniel Lubetzky continues to provide mentorship, strategy, and potential retail connections.

While they may never hit mass-market mega success, Hummviewer is profitable, unique, and emotionally resonant — a rare combo in the consumer gadget space.

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Quick Facts: Hummviewer Snapshot