In 2025, Fresh Meals 2 U stands as a testament to entrepreneurial resilience, boasting a net worth of $5 million. This Australian meal delivery service, founded by Rick and Tracy Coles, navigated early challenges to achieve significant growth.
Fresh Meals 2 U, established in 2013 by Rick and Tracy Coles, offers all-natural, nutrient-rich, ready-made meals delivered to homes and businesses across Australia. Their commitment to healthful eating and convenience set them apart in the competitive meal delivery market.
Their journey gained national attention when they appeared on Season 3, Episode 13 of Shark Tank Australia in September 2017. The exposure provided a platform to showcase their business to a broader audience.
What Happened on Shark Tank?
During their Shark Tank pitch, Rick and Tracy sought $150,000 for a 10% equity stake, valuing their company at $1.5 million. Impressed by their concept, Sharks Steve Baxter and Janine Allis offered $200,000 for 25% equity, reducing the valuation to $800,000.
“We did not know that there was a show deal and then a real deal; we thought it was just one deal,”
Despite the on-air agreement, the Shark Tank deal ultimately fell through during due diligence, a common occurrence in the Shark Tank series.
If you were a Shark, would you have invested in Fresh Meals 2 U?
Fresh Meals 2 U Pitch on Shark Tank – Quick info card
| Product | All-natural, nutrient-rich freshly prepared meal delivery |
| Episode | Season 03 Episode 13 |
| Founders | Rick & Tracy Coles |
| Asked for | $150,000 for 10% equity |
| Company name | Fresh Meals 2 U |
| Final deal | $200,000 for 25% equity |
| Sharks | Steve and Janine |
| Location | Melbourne, Australia |
What Changed After the Show?
The Shark Tank Australia appearance significantly boosted Fresh Meals 2 U’s visibility, leading to increased customer interest and sales. By January 2024, the company reported annual revenues of $5.2 million, indicating substantial growth since their television debut.
However, the journey wasn’t without hurdles. During their pitch, it was revealed that the company had not trademarked its name, a critical oversight that raised concerns among the Sharks.
“You don’t even own your own name!”
Despite this, Fresh Meals 2 U expanded its services, delivering meals across Melbourne, Sydney, Brisbane, and the Gold Coast. The company’s focus on quality and customer satisfaction played a pivotal role in its continued success.
Fresh Meals 2 U Net Worth 2025
As of 2025, Fresh Meals 2 U’s estimated net worth stands at $5 million, with annual revenues maintaining at approximately $5.2 million. This growth trajectory underscores the company’s ability to thrive independently, even without the finalized Shark Tank investment.
Where Is Fresh Meals 2 U Heading in the Future?
Looking ahead, Fresh Meals 2 U aims to further expand its reach and enhance its product offerings. Potential plans include exploring new markets, introducing diverse meal options, and leveraging technology to improve customer experience.
Customer reviews continue to highlight the company’s commitment to quality and service, suggesting a strong foundation for future growth.
TL;DR (Too Long; Didn’t Read)
Fresh Meals 2 U turned a missed Shark Tank deal into a $5M success story by 2025. They’re now thriving across Australia.
FAQs
Is Fresh Meals 2 U still in business in 2025?
Yes, Fresh Meals 2 U is actively operating and continues to serve customers across various Australian cities.
Did Fresh Meals 2 U secure a deal on Shark Tank?
While a deal was agreed upon on-air with Sharks Steve Baxter and Janine Allis, it was not finalized post-show.
What is Fresh Meals 2 U’s net worth in 2025?
As of 2025, the company’s estimated net worth is $5 million, with annual revenues around $5.2 million.
Where does Fresh Meals 2 U deliver?
Fresh Meals 2 U delivers to households and businesses in Melbourne, Sydney, Brisbane, and the Gold Coast.
