The COVID-19 pandemic has affected many businesses badly but some have benefited. With a small product change at the right time, the First Defence Nasal Screen received huge success and it is now worth an estimated $50 million.
Joe Moore invented this product in 2011 when he was seriously suffering from a sneeze attack. Wearing a face mask is the solution to that issue but as it’s heavy and uncomfortable he came up with this idea.
Later he appeared on Season 2 of Shark Tank USA and was able to make a deal with 3 sharks.
Appearing on Shark Tank makes the company known to the world, but it’s not the only reason to become successful. It’s all about getting the right action at the right time and the uniqueness of the product.
What Is First Defense Nasal Screens?
First Defense Nasal Screens are nasal dust covers made from 100% breathable, latex-free, skin-safe material. Unlike usual face masks, it comfortably fits into your nostrils and lets you breathe freely without any hassle.
These nasal covers work the same as usual face masks, saving us from dust, allergens, airborne pollutants, and pesky germs.
Do Nasal Screens Work?
Research shows that First Defence Nasal Screens work better than most commercial dust masks.
They can filter out up to 99% of large particles, 92.9% of fine particles, and 80% of ultra-fine particles, including viruses.
What change was made to the product during COVID-19?
When it comes to the COVID-19 pandemic they add a layer to the product to defend against viruses.
This little change boomed the sales during the pandemic and continued to grow since.
What happened to the First Defence Nasal Screen in Shark Tank?
Joe Moore came to Shark Tank seeking $500,000 for 10% equity in the company. The $8 million contract he received from the United Arab Emirates over the next 6 years made him to the show.
The company needs more capital to fulfill those orders and it has already sold over 1.7 million units at that time.
As the product is already a patent one and has amazing sales figures, Sharks were impressed.
After a few negotiations, Joe made a joint deal with 3 sharks, Kevin O’Leary, Daymond John, and Mark Cuban. The final deal was $750,000 for 30% + 10% perpetuity royalty of equity.
| Episode | Season 02 Episode 02 |
| Asked for | $500 000 For 10% Equity |
| Accepted deal | $750,000 for 30% + 10% perpetuity royalty |
| Sharks | Kevin O’Leary, Mark Cuban and Daymond John |
What happened to the joint deal with 3 sharks?
The deal didn’t go through after the show due to disagreements between Mark Cuban and Kevin O’Leary.
What happened to First Defense Nasal Screens after Shark Tank?
After appearing on the show the company partnered with Filter Your Life Healthcare in 2018. Currently, all operations continue under the name of Filter Your Life.
During the 2019 COVID-19 pandemic, they became the most successful shark tank product earning and making millions.
Now nasal filters are available in over 50 countries in the US, Canada, Asia, and Europe helping people where air pollution is a major issue.
| Year | Accomplishment |
| 2011 | Appeared on Shark Tank in Season 02 Episode 02. |
| 2018 | Partnered with Filter Your Life |
| 2021 | To fight against COVID-19, introduced Nasal Screens with an additional layer to defend against viruses. |
| 2022 | The net worth of First Defense Nasal Screen was 50 Million. |
Who owns First Defense Nasal Screens?
The President & CEO of First Defense Nasal Screen (now called Filter Your Life) is Joseph K. (Joe) Moore. However, the company has not disclosed information about its other shareholders.
Joe owns a significant share of the company, with an estimated net worth of about $17 million as of 2024.
So, to some it up
From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for First Defense Nasal Screens and its continued success.