What do you get when two 13-year-olds walk into the Shark Tank with a sustainable swimwear line? A deal, a media frenzy, and a whole lot of lessons in entrepreneurship.
Cinnamon Cove took the Australian startup scene by storm with its fresh take on age-appropriate, eco-friendly swimwear for tween girls.
The brand, founded by Myla and Liv, went from a humble launch in 2021 to striking a deal on national television in just two years. Cinnamon Cove’s net worth in 2025 is still evolving, but its 2023 post-Shark Tank valuation was $242,424. Since then, it has become one of the most talked-about youth-led startups in Australia.
Here’s the full story behind Cinnamon Cove’s rise, the Shark Tank deal, what happened after the cameras stopped rolling, and where the business stands today.
Founder Profile: Who’s Behind Cinnamon Cove?
Myla and Liv are the powerhouse duo behind Cinnamon Cove. The pair started their company at just 11 years old after realizing how few swimwear options existed that were both stylish and age-appropriate for tween girls. Now 15, they’ve become role models for young entrepreneurs everywhere.
“We couldn’t find anything we liked that felt like it was actually made for us,” Myla explained. “So we decided to make it ourselves.”
Their design philosophy blends fashion, comfort, and sustainability. Every piece of swimwear is made from recycled fabrics, showing a strong commitment to the environment even at a young age.
Cinnamon Cove’s founders Myla and Liv’s net worth is unknown. However, based on the deal, they had 66% ownership of the company. Accordingly, their net worth is around $52,800.
The Shark Tank Pitch: High Stakes in the Tank
Season 5, Episode 6 of Shark Tank Australia introduced viewers to two of the youngest entrepreneurs ever to enter the Tank. Myla and Liv confidently pitched Cinnamon Cove, asking for $80,000 in exchange for 30% of their company.
Their pitch wowed the Sharks. They presented their story, mission, and traction, noting they had sold out their first collection in just 24 hours.
“You girls are some of the most composed founders we’ve seen,” said Davie Fogarty, co-founder of The Oodie and one of the Sharks.
Catriona Wallace, known for backing purpose-driven startups, was also moved: “You’re not just making swimwear. You’re making change. That’s what investors love.”
Eventually, the duo struck a deal with both Wallace and Fogarty for $80,000 in exchange for 33.3% equity, giving Cinnamon Cove a post-money valuation of $242,424.
What impressed the Sharks the most was the girls’ maturity, niche market understanding, and sustainability-focused brand mission.
Cinnamon Cove Product Pitch on Shark Tank (Quick Info Card).
| Product | Sustainable swimwear brand |
| Episode | Season 05 Episode 06 |
| Founders | Myla and Liv |
| Asked for | $80,000 for 30% equity |
| Company name | Cinnamon Cove |
| Final deal | $80,000 for 33.3% equity |
| Sharks | Catriona Wallace and Davie Fogarty |
| Location | Newcastle |
Did the Sharks’ Investment Pay Off? Inside Cinnamon Cove’s Post-Tank Boom
After the Shark Tank episode aired in 2023, Cinnamon Cove saw a surge in traffic and sales. The exposure led to expanded media coverage and partnerships with small boutique retailers.
The brand continued selling through its website and grew its email subscriber list, strengthening its direct-to-consumer model. Despite no public revenue numbers, sources suggest that sales tripled within three months post-show.
“It’s not just about the money,” Liv shared in an interview. “Having Davie and Catriona believe in us made us believe in ourselves even more.”
As of 2024, Cinnamon Cove is still active, with products available online and through selected retail partners. Its continued growth has sparked interest in what these young founders will do next.
Was This the Sharks’ Best Deal Yet? Breaking Down the Profits
So far, the $80,000 investment for 33.3% appears to be paying off steadily. Assuming the brand has maintained its growth trajectory, the investor stake would now be worth upwards of $100,000 based on recent valuation discussions.
For Davie Fogarty, known for backing The Oodie and other youth-focused brands, this deal aligns well with his portfolio. Catriona Wallace’s background in ethics and social impact startups also positions Cinnamon Cove as a brand with both profit and purpose.
Compared to blockbuster deals like Ring or Bombas, Cinnamon Cove is still in its early stages. But for an early-stage investment, the potential ROI is promising.
Cinnamon Cove Reviews: What Are Customers Saying?
Customer feedback for Cinnamon Cove has been largely positive. Shoppers rave about the unique, modest designs and the comfort of the fabrics. However, there have been isolated complaints regarding shipping delays and size inconsistencies.
“The design is perfect for my daughter, but we had to exchange sizes,” noted one reviewer. “Still, customer service was great.”
Given their age, Myla and Liv have received high praise for running a business with such professional polish. Their commitment to responding personally to customer queries has also helped maintain a loyal community.
What Happened After Shark Tank?
After their successful pitch, Myla and Liv didn’t just rest on the hype. They ramped up production, refined their eCommerce experience, and engaged in mentorship with their investor partners.
The company remains active and has not been sold or rebranded as of 2025. It continues to operate under the Cinnamon Cove name, with no public announcements of a change.
Some challenges have included managing logistics and scaling responsibly. Yet, the founders have maintained control and growth without compromising their brand values.
How Much Did the Sharks Make from Cinnamon Cove?
Based on a post-deal valuation of $242,424, the 33.3% stake held by Fogarty and Wallace was initially worth about $80,000. If current projections hold, their equity could now be valued between $100,000 to $120,000.
While modest in comparison to 8-figure Shark Tank exits, the Cinnamon Cove deal represents a strategic investment in a values-driven brand with long-term potential.
For Wallace, who also invests in AI ethics companies and sustainability ventures, this adds to her portfolio of purposeful businesses. For Fogarty, it fits alongside The Oodie as another youth-savvy, product-driven brand.
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Business Challenges & Strategy
Running a fashion startup is never easy, especially as teenagers still in school. Myla and Liv faced hurdles balancing academics with production timelines and inventory forecasting.
“The hardest part was figuring out how to handle everything when we had exams,” said Liv. “Time management became our superpower.”
They leaned on tools like social media, influencer collaborations, and sustainable manufacturing to carve out their niche. Instead of chasing fast fashion, they focused on slow, ethical growth.
Their strategy, scale consciously, stay authentic, and listen to their customers.
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Final Thoughts
Cinnamon Cove isn’t just a swimwear brand, it’s a movement powered by two teenage girls who dared to dream and took the plunge. With growing sales, loyal customers, and strategic investors, Cinnamon Cove’s net worth is poised to climb in the years ahead.
Their story is a lesson in courage, focus, and doing business with purpose.
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TL;DR
Cinnamon Cove net worth reached $242,424 in 2025 after a successful Shark Tank deal. The brand is still active and growing strong.
