You Go Natural, a hair accessories brand was started by Monique Little in 2016. In May 2023, they appeared on Season 14 of Shark Tank USA. Monique made a deal with Mark Cuban, $400,000 debt + $3 per unit in headband and $5 per unit of other as royalty until money back for 10% on equity.
As of 2025, You Go Natural’s net worth is $8 million and they’re pulling in a whopping $7 million in annual revenue. You can purchase products through e-commerce channels including the company website and eBay.
You Go Natural Net Worth
Net worth | $8 million (2025) |
Annual Sales Revenue | $7 million (2025) |
Lifetime sales | $50 million |
Investor | Mark Cuban |
Founder | Monique Little |
Employees | 13 employees |
You Go Natural Pitch on Shark Tank
Company name | You Go Natural |
Product | Premium natural hair accessories |
Episode | Season 14 Episode 21 |
Founder | Monique Little |
Asked for | $400,000 For 5% equity |
Final deal | $400k debt + $3 per unit in headband and $5 per unit of other as royalty until money back for 10% on equity |
Shark | Mark Cuban |
Location | Dallas, Texas, USA |
Don’t miss these products from Season 14
You Go Natural Founder
You Go Natural was founded by Monique Little in 2016. Monique earned her Bachelor of Arts degree from Rutgers University. You Go Natural’s founder, Monique Little, has a net worth of 4.5 million USD as of 2025.
Key accomplishments
Year | Accomplishment |
2021 | On April 21, 2021, four investors, led by Brand Foundry Ventures, provided $2 million in seed funding for the company. |
2023 | The company appeared on Shark Tank Season 14 and got the deal from Mark Cuban. As of May 2023, they started a production facility in East Dallas that covers 8,000 square feet. |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for You Go Natural and its continued success.