"You Go Natural" Net Worth 2023 Update

You Go Natural, a hair accessories brand was started by Monique Little in 2016. In May 2023, they appeared on Season 14 of Shark Tank USA. Monique made a deal with Mark Cuban, $400,000 debt + $3 per unit in headband and $5 per unit of other as royalty until money back for 10% on equity.

As of 2025, You Go Natural’s net worth is $8 million and they’re pulling in a whopping $7 million in annual revenue. You can purchase products through e-commerce channels including the company website and eBay.

You Go Natural Net Worth

Net worth$8 million (2025)
Annual Sales Revenue$7 million (2025)
Lifetime sales$50 million
InvestorMark Cuban
FounderMonique Little
Employees13 employees

You Go Natural Pitch on Shark Tank

Company nameYou Go Natural
ProductPremium natural hair accessories
EpisodeSeason 14 Episode 21
Founder Monique Little
Asked for$400,000 For 5% equity
Final deal$400k debt + $3 per unit in headband and $5 per unit of other as royalty until money back for 10% on equity
Shark Mark Cuban
LocationDallas, Texas, USA

Don’t miss these products from Season 14

You Go Natural Founder

You Go Natural was founded by Monique Little in 2016. Monique earned her Bachelor of Arts degree from Rutgers University. You Go Natural’s founder, Monique Little, has a net worth of 4.5 million USD as of 2025.

Key accomplishments

YearAccomplishment
2021On April 21, 2021, four investors, led by Brand Foundry Ventures, provided $2 million in seed funding for the company.
2023The company appeared on Shark Tank Season 14 and got the deal from Mark Cuban.

As of May 2023, they started a production facility in East Dallas that covers 8,000 square feet.

Conclusion

From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for You Go Natural and its continued success.

ABOUT KESARA BANDARAGODA
Kesara Bandaragoda is a Sri Lankan-born media entrepreneur currently based in Dubai, with a lifelong passion for storytelling, innovation, and all things screen-worthy. Whether it's a mind-bending sci-fi epic or the latest startup pitch on Shark Tank, Kesara is all in. In fact, he was one of the earliest content creators to cover Shark Tank Australia online and has been tracking its businesses, products, and founders since 2019 — long before it was cool.

Kesara is the visionary CEO behind BrandFactory, a digital media company powering multiple content platforms that reach millions. When he’s not leading a team of creatives, he’s often geeking out over Marvel and DC universes, decoding Spielberg's directorial magic, or revisiting classics like The Shawshank Redemption, Interstellar, and Pirates of the Caribbean (yes, he's a Johnny Depp loyalist).

INDUSTRY FOCUS
Kesara’s writing and content leadership often focus on the intersection of entrepreneurship, entertainment, and emerging digital cultures. He’s particularly passionate about telling stories that celebrate founders, dissect business blueprints from media narratives, and spark curiosity in audiences across the globe.

FAVORITE MEDIA
A sci-fi enthusiast with a taste for high-stakes storytelling, Kesara’s favorite titles range from cerebral time-space odysseys to charismatic pirate adventures. He thrives in content that mixes real-world business insight with the spectacle of entertainment — think Shark Tank meets Black Mirror, with a touch of Marvel heroics.

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