"You Go Natural" Net Worth 2023 Update

You Go Natural, a hair accessories brand, was started by Monique Little in 2016. As of November 2023, You Go Natural’s net worth is $8 million and they’re pulling in a whopping $7 million in annual revenue. 

In May 2023, they appeared on Season 14 of Shark Tank USA and made a deal with Mark Cuban, $400,000 debt + $3 per unit in headband and $5 per unit of other as royalty until money back for 10% on equity. The final valuation was $4 million, down from the founder’s initial estimate of $8 million.

As of 2023 November, the company is still in business. You can purchase products through e-commerce channels such as their website and eBay.

You Go Natural Net Worth

Net worth$8 million
Annual Sales Revenue$7 million
Lifetime sales$50 million
InvestorMark Cuban
FounderMonique Little
Employees13 employees

You Go Natural Net Worth Timeline

Net Worth 2023$8 million
Net worth valuation 2023 after appearing on Shark Tank  $4 million
Net worth valuation 2023 before appearing on Shark Tank  $8 million

You Go Natural Pitch on Shark Tank

Company nameYou Go Natural
ProductPremium natural hair accessories
EpisodeSeason 14 Episode 21
Founder Monique Little
Asked for$400,000 For 5% equity
Final deal$400k debt + $3 per unit in headband and $5 per unit of other as royalty until money back for 10% on equity
Shark Mark Cuban
LocationDallas, Texas, USA

Don’t miss these product from Season 14

You Go Natural Founder

You Go Natural was founded by Monique Little in 2016. Monique earned her Bachelor of Art degree from Rutgers University. You Go Natural’s founder, Monique Little, has a net worth of 4.5 million USD as of 2023.

Key accomplishments

2021On April 21, 2021, four investors, led by Brand Foundry Ventures, provided $2 million in seed funding for the company
2023The company appeared on Shark Tank Season 14 and got the deal from Mark Cuban

As of May 2023, they started a production facility in East Dallas that covers 8,000 square feet


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for You Go Natural and its continued success.

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