"Noshi Food Paint" Net Worth 2023 Update


In 2015, Tomo Delaney-Lethbridge founded Noshi, an organic food paint designed to make mealtime fun for kids. In 2023, he appeared on Shark Tank, securing a $250,000 investment from Mark Cuban for 25% equity, valuing the company at $1 million.

Noshi has licensing deals with brands like Crayola and Peppa Pig. Moreover, its products are available in over 2,000 Walmart stores and online retailers.

As of 2025, the company is valued at approximately $2 million, with annual revenue around $5 million. Noshi continues to expand its product line and market presence, making mealtime enjoyable for children.

Noshi Food Paint Net Worth

Net worth$2 million (2025)
Annual Sales Revenue$5 million (2025)
Lifetime salesNot publicly available
InvestorMark Cuban
FounderTomo Delaney-Lethbridge
EmployeesNot publicly available

Noshi Food Paint Pitch on Shark Tank

Company nameNoshi Food Paint
ProductOrganic food coloring brand 
EpisodeSeason 14 Episode 21
FounderTomo Delaney-Lethbridge
Asked for$250,000 For 17% Equity
Final deal$250,000 For 25% Equity
Shark Mark Cuban
LocationGreater New York City Area

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Noshi Food Paint Founder

Tomo Delaney-Lethbridge found Noshi Food Paint in 2017. He is a father of two and a former advertising executive. Delaney-Lethbridge was inspired to start Noshi Food Paint after his son became a picky eater. He wanted to find a way to make food more fun and appealing to his son. Delaney-Lethbridge experimented with different recipes and ingredients and eventually created a line of edible food paints that are both fun and nutritious. Noshi Food Paint’s founder, Tomo Delaney-Lethbridge, has a net worth of $1.5 million as of 2025.

Key accomplishments

YearAccomplishment
2020Noshi Food Paint launches its first product line, including three colors of edible food paint.
2021Noshi Food Paint expands its product line to include six colors of edible food paint, as well as a variety of accessories, such as brushes and stencils.
2023Appeared on Shark Tank season 14 and Mark Cuban invested $250,000 For 25% Equity.

Conclusion

From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Noshi Food Paint and its continued success.

ABOUT KESARA BANDARAGODA
Kesara Bandaragoda is a Sri Lankan-born media entrepreneur currently based in Dubai, with a lifelong passion for storytelling, innovation, and all things screen-worthy. Whether it's a mind-bending sci-fi epic or the latest startup pitch on Shark Tank, Kesara is all in. In fact, he was one of the earliest content creators to cover Shark Tank Australia online and has been tracking its businesses, products, and founders since 2019 — long before it was cool.

Kesara is the visionary CEO behind BrandFactory, a digital media company powering multiple content platforms that reach millions. When he’s not leading a team of creatives, he’s often geeking out over Marvel and DC universes, decoding Spielberg's directorial magic, or revisiting classics like The Shawshank Redemption, Interstellar, and Pirates of the Caribbean (yes, he's a Johnny Depp loyalist).

INDUSTRY FOCUS
Kesara’s writing and content leadership often focus on the intersection of entrepreneurship, entertainment, and emerging digital cultures. He’s particularly passionate about telling stories that celebrate founders, dissect business blueprints from media narratives, and spark curiosity in audiences across the globe.

FAVORITE MEDIA
A sci-fi enthusiast with a taste for high-stakes storytelling, Kesara’s favorite titles range from cerebral time-space odysseys to charismatic pirate adventures. He thrives in content that mixes real-world business insight with the spectacle of entertainment — think Shark Tank meets Black Mirror, with a touch of Marvel heroics.

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