Your Flavour Seasonings entered the spotlight with a bold promise flavorful spice blends crafted without onion or garlic, ideal for FODMAP sensitive consumers.
Founded by Ace Ahsan, the brand earned a deal on Shark Tank Australia Season 3 (2017) with Naomi Simson. For a while, things looked promising.
But in 2025, Your Flavour Seasonings is no longer operational. In this deep dive, we unpack the business journey, investor reactions, and most importantly the realistic estimate of Your Flavour Seasonings’ net worth in 2025.
Your Flavour Seasonings Net Worth in 2025: Financial Snapshot
While Your Flavour Seasonings is now inactive, a conservative estimate of the company’s net worth at its peak helps paint the full picture.
Based on sales data, founder disclosures, and Shark Tank episode analysis, Your Flavour’s estimated net worth peaked around AUD 450,000 (~USD $300,000) before decline.
This contrasts with overinflated estimates of $1–2 million found online, which often ignore the company’s short-lived growth and niche limitations.
Your Flavour Seasonings Net Worth Calculation:
Annual Revenue Estimate (at peak in 2016):
- Reported Sales: AUD 455,000 (~USD $305,000)
- Unit Price Estimate: $10–$12 per jar
- Estimated Units Sold: ~38,000 jars
Profit Margin Estimate:
- Estimated Production Cost per Unit: $4.00
- Gross Margin: ~60%
- Net Profit Margin: ~25% after fulfillment and marketing
- Estimated Annual Profit: ~$76,000
Valuation Approach:
Using a conservative 4x profit multiplier for a DTC food startup without proprietary technology or scale:
- Estimated Net Worth (Valuation) = $76,000 × 4
- ≈ $304,000 (USD) at peak
- 2025 Status: $0 — the business is defunct
What Happened on Shark Tank Australia?
Ace Ahsan pitched Your Flavour in Season 3, Episode 11, asking for $80,000 for 10% equity, valuing the brand at $800,000.
“We’re the only brand focused on onion- and garlic-free seasonings — and our sales prove people want this.”
Naomi Simson saw promise and offered $80,000 for 40% equity, later adjusted to 50%. A deal was agreed on-air though it’s unclear if the deal closed post-show.
The Sharks were intrigued, especially Naomi Simson, who saw the opportunity to tap into a niche yet loyal customer base. Ace reported $455,000 in sales in the prior year, which was impressive for a small food startup.
“These seasonings are made without onion or garlic, perfect for people with food sensitivities and those following a low FODMAP diet.”
– Ace Ahsan, Shark Tank Pitch (2017)
Post-Pitch Progress: Did Shark Tank Launch Your Flavour into the Spotlight?
Your Flavour Seasonings saw a spike in interest immediately after the episode aired. Instagram followers surged past 30,000, and the products became available on platforms like FODShopper.
However, momentum slowed quickly. The brand never broke into major retailers like Woolworths or Coles, and no new flavor innovations or SKUs were introduced.
By 2021, the brand’s website went inactive, and by 2023, product availability disappeared entirely from online listings.
Why Didn’t Your Flavour Survive Long-Term?
Several factors likely led to Your Flavour’s shutdown:
- Niche Market Limitation: While low-FODMAP is growing, it’s still a small slice of the mainstream food market.
- Lack of Scale: Without nationwide distribution or capital investment beyond the Shark deal, growth stagnated.
- No Product Evolution: No new flavors, lines, or brand refresh were introduced in the years following Shark Tank.
- Low Online Presence: The brand failed to capitalize on digital trends like TikTok or influencer campaigns, which helped other DTC food brands thrive.
What Happened to Founder Ace Ahsan?
As of 2025, Ace Ahsan has kept a low profile. He hasn’t launched any new businesses under his name, and his professional pages (LinkedIn, etc.) remain inactive. Some fans speculate he exited the startup world altogether.
Still, Ahsan’s pitch is remembered for its passion and for highlighting a real gap in the seasoning market.
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Where Is the Business Now? Could It Make a Comeback?
Your Flavour Seasonings is currently shut down. There are no live listings on major health food sites, no active Facebook or Instagram engagement, and the company’s domain is parked.
While there are no public plans for a relaunch, the concept of allergen-free, low-FODMAP seasonings remains viable especially in the U.S., U.K., and Australia’s wellness markets.
Would Ace Ahsan or a new founder revisit the brand in 2026? It’s possible but for now, the story has closed.
Final Verdict: The Real Legacy of Your Flavour Seasonings
Your Flavour Seasonings is a reminder that even with a Shark’s backing, long-term business survival is never guaranteed. The company peaked in 2016–2017 and quietly faded out by 2024.
As of 2025, it has no ongoing operations, making its net worth effectively $0 today.
Still, for Shark Tank fans and startup founders, Your Flavour’s journey offers valuable lessons:
- Shark Tank exposure isn’t enough — execution is everything
- Product-market fit must scale beyond niche appeal
- Follow-up, innovation, and marketing matter more than just the pitch
The story didn’t end with millions but it did leave behind insights for the next wave of entrepreneurs.
FAQs
Is Your Flavour Seasonings still in business in 2025?
No, Your Flavour Seasonings is no longer active as of 2025. The website has been offline since 2021 and products are no longer available.
Did Your Flavour Seasonings get a deal on Shark Tank?
Yes, Ace Ahsan secured a deal with Naomi Simson on Shark Tank Australia Season 3 for $80,000 in exchange for 50% equity.
What was Your Flavour Seasonings’ peak net worth?
The estimated peak valuation was around AUD 800,000, based on 2017 sales data and Shark Tank investment terms.
Why did Your Flavour Seasonings shut down?
The business failed to scale, lacked retail distribution, and eventually became inactive without major rebranding or innovation.
What is founder Ace Ahsan doing now?
As of 2025, Ace Ahsan has kept a low profile. No new public business ventures or active online presence have been reported.
TL;DR
Your Flavour Seasonings peaked with a Shark Tank deal and $455K in sales, but by 2025 the business quietly shut down, leaving its net worth at $0.
