"Broccoli Wad" Net Worth 2023 Update

Broccoli Wad is a rubber band for holding cash. This was started by Johnny Gennaro and Vincent Pastore in 2009. Broccoli Wad’s net worth was $125,000 in 2011, based on the Shark Tank deal.

In 2011, they appeared on Season 2 of Shark Tank USA and made a deal with Barbara Corcoran, $50,000 for 40% of equity.

Broccoli Wad gained much popularity after the Shark Tank pitch. However, the business eventually faced downfalls. Broccoli Wad ceased operations around 2017, and the product is no longer available in the market.

Broccoli Wad Net Worth

Net worth$125,000 (2011)
Annual Sales Revenue–
Profits–
Lifetime sales–
InvestorBarbara Corcoran
FounderJohnny Gennaro and Vincent Pastore
Employees–

Broccoli Wad Net Worth Timeline

Net Worth 2023Out of business 
Net Worth 2022Out of business 
Net Worth 2021Out of business
Net Worth 2020Out of business
Net worth valuation in 2011 after appearing on Shark Tank  $125,000
Net worth valuation in 2011 before appearing on Shark Tank  $250,000

Broccoli Wad Pitch on Shark Tank

Company nameBroccoli Wad
ProductA rubber band for holding cash
EpisodeSeason 02 Episode 04
FounderJohnny Gennaro and Vincent Pastore
Asked for$50,000 for 20% equity
Final deal$50,000 for 40% equity
Shark Barbara Corcoran
LocationLaredo, Texas

Don’t miss these product from Season 2

Broccoli Wad Founder

Johnny Gennaro and Vincent Pastore founded Brocolli Wad in 2009. Johnny has professional experience in business development. Currently he is the CEO of Twinstars Productions LLC. his business partner Vincent is mostly known as an actor who has been part of award-winning TV series. Broccoli Wad’s founders Johnny Gennaro and Vincent Pastore’s net worth is unknown.

Key accomplishments

YearAccomplishment
2011 Broccoli Wade got featured on Shark Tank season 2 and secured a deal

Conclusion

Some companies that appear on the show have not achieved great success, and the Broccoli Wad was one of them. Sometimes businesses don’t succeed because of many reasons. Sometimes, the deal falls through after the founders say yes on camera. Or, as you’ll see, sometimes things happen to the founders themselves, and they choose to abandon the business. Anything is possible. However,  Broccoli Wad went out of business in 2017. And the product is no longer available in the market.

ABOUT KESARA BANDARAGODA
Kesara Bandaragoda is a Sri Lankan-born media entrepreneur currently based in Dubai, with a lifelong passion for storytelling, innovation, and all things screen-worthy. Whether it's a mind-bending sci-fi epic or the latest startup pitch on Shark Tank, Kesara is all in. In fact, he was one of the earliest content creators to cover Shark Tank Australia online and has been tracking its businesses, products, and founders since 2019 — long before it was cool.

Kesara is the visionary CEO behind BrandFactory, a digital media company powering multiple content platforms that reach millions. When he’s not leading a team of creatives, he’s often geeking out over Marvel and DC universes, decoding Spielberg's directorial magic, or revisiting classics like The Shawshank Redemption, Interstellar, and Pirates of the Caribbean (yes, he's a Johnny Depp loyalist).

INDUSTRY FOCUS
Kesara’s writing and content leadership often focus on the intersection of entrepreneurship, entertainment, and emerging digital cultures. He’s particularly passionate about telling stories that celebrate founders, dissect business blueprints from media narratives, and spark curiosity in audiences across the globe.

FAVORITE MEDIA
A sci-fi enthusiast with a taste for high-stakes storytelling, Kesara’s favorite titles range from cerebral time-space odysseys to charismatic pirate adventures. He thrives in content that mixes real-world business insight with the spectacle of entertainment — think Shark Tank meets Black Mirror, with a touch of Marvel heroics.

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