"Hillbilly Brand" Net Worth 2023 Update

Hillbilly Brand is a clothing line for rednecks and truckers. This was started by Mike Abbaticchio and Shon Lees in 2004. As of October 2023, Hillbilly Brand’s net worth is $4 million. They’re pulling in a whopping $1 million in annual revenue. 

In 2011, they appeared on Season 2 of Shark Tank USA and made a deal with Daymond John, Robert Herjavec, and Jeff Foxworthy for $75,000 for 100% equity + 7% royalty on future deals. The final valuation was $75,000, down from the founder’s initial estimate of $200,000.

Hillbilly Brand was a successful business even before the Shark Tank appearance. Shark Tank allowed Hillbily Brand to expand their market and thrive further. You can purchase Hillbily brand products through their website.

Hillbilly Brand Net Worth

Net worth$4 million
Annual Sales Revenue$1 million
Profits$50,000 (2010)
Lifetime sales
InvestorsDaymond John, Robert Herjavec, and Jeff Foxworthy
FoundersMike Abbaticchio and Shon Lees

Hillbilly Brand Net Worth Timeline

Net Worth 2023$4 million
Net Worth 2022$4 million
Net Worth 2021
Net Worth 2020
Net worth valuation 2011 after appearing on Shark Tank  $75,000
Net worth valuation 2011 before appearing on Shark Tank  $200,000

Hillbilly Brand Pitch on Shark Tank

Company nameHillbilly Brand
ProductA clothing line for rednecks and truckers
EpisodeSeason 02 Episode 04
Founders Mike Abbaticchio and Shon Lees
Asked for$50,000 for 25% equity
Final deal$75,000 for 100% equity + 7% royalty on future deals
SharksDaymond John, Robert Herjavec, and Jeff Foxworthy
LocationParkland, Florida 

Don’t miss these products from Season 2

Hillbilly Brand Founders

Mike Abbaticchio and Shon Lees founded the Hillbily brand in 2004. Mike and Shon were raised in Florida and always admired outdoor-centric country life. Their passion, combined with entrepreneurial skills, created a successful business. Hillbilly Brand’s founders, Mike Abbaticchio and Shon Lees, have a net worth of 2 Million USD as of 2023.

Key accomplishments

2011The business appeared on Shark Tank season 2 and won a deal 
2023Currently, Hillbily Brand offers a wide range of products besides clothing, including hats, accessories, vines, and whiskey.


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Hillbilly Brand and its continued success.

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