Temporary tattoos aren’t just for kids anymore. Thanks to Easy Tatt Ink Co, they’ve become a gateway to self-expression without the lifelong commitment.
But beyond the aesthetic, the story behind Easy Tatt is one of resilience, innovation, and heartbreak turned into purpose. Featured on Shark Tank Australia, the business quickly caught public attention with its unique product and emotionally charged pitch.
So what is Easy Tatt Ink Co’s net worth in 2025? And how has the company evolved since facing the Sharks? Let’s break down the journey from startup to multimillion-dollar business.
Founder Profile: Who’s Behind Easy Tatt Ink Co?
Easy Tatt Ink Co was founded in 2017 by Pascal Tolley (also known as Pascal Ward on the show). A South Australian native with a background in law and business, Pascal was inspired to launch the company after the tragic loss of his brother Paris to suicide.
“When I found out the news, I dropped to my knees and howled like a wolf. I wasn’t the same person for a very long time,” Pascal shared during his Shark Tank pitch.
In an effort to commemorate his brother, Pascal sought a tattoo, but couldn’t find a way to preview the design on his skin beforehand. That frustration turned into a lightbulb moment: temporary, semi-permanent tattoos that allow customers to “test drive” body art before making it permanent.
As of 2024, Pascal’s estimated net worth is around $1.7 million, primarily from Easy Tatt’s valuation and revenue.
The Shark Tank Pitch: High Stakes in the Tank
Pascal appeared on Season 5, Episode 6 of Shark Tank Australia in 2023. He asked for $300,000 in exchange for 15% equity, valuing Easy Tatt Ink Co at $2 million.
The pitch was anything but ordinary. With tattooed models and custom artwork featuring the Sharks’ faces, Pascal showcased how realistic and long-lasting his temporary tattoos are.
“You test-drive a car. Why not test-drive a tattoo?” Pascal opened, striking a chord with both the Sharks and viewers.
Despite the buzz, no deal was made. While Shark Janine Allis was visibly moved, noting, “There’s no way I would get a tattoo because I have the worst buyer’s remorse… you literally came in and solved that problem,” she and the other Sharks ultimately passed on investing.
Still, the exposure was priceless. Shark Davey Fogarty was a particular favorite of Pascal, who admitted, “I’m a bit of a fan. I used some of Dave’s YouTube videos in our ads.”
Easy Tatt’s Ink Pitch on Shark Tank (Quick Info Card).
| Product | Temporary tattoos that do not expire |
| Episode | Season 05 Episode 06 |
| Founder | Pascal Tolley |
| Asked for | $300,000 offer for 15% of equity |
| Company name | Easy Tatt Ink Co. |
| Final deal | No deal |
| Shark | No shark |
| Location | Adelaide |
Did the Sharks’ Investment Pay Off? Inside Easy Tatt’s Post-Tank Boom
Even without a Shark deal, Easy Tatt Ink Co experienced a serious uptick post-show. In 2022, the company reported $700,000 in annual sales and $89,000 in profit. By 2025, lifetime sales crossed $1.3 millionTheir direct-to-consumer model, paired with organic, vegan ink and global shipping, resonated with a generation obsessed with self-expression and low-commitment aesthetics.
“Shark Tank didn’t just open doors, it blasted them wide open,” Pascal said in a follow-up interview.
The company now offers over 6,000 designs, customizable uploads, and even launched EasyTatt UK to reach the European market.
Was This the Sharks’ Best Deal Yet? Breaking Down the Profits
Although no Shark invested, the pitch would have valued Easy Tatt at $2 million in 2023. With steady growth, the company could reasonably be valued at $2.5-$3 million in 2025, assuming a consistent profit margin and revenue expansion.
If any Shark had taken the 15% equity, their stake could now be worth around $375,000 to $450,000, a significant return on a $300,000 investment in just over a year.
Compared to blockbuster deals like Bombas or Scrub Daddy, Easy Tatt may not have the same magnitude, but it stands strong in the beauty and lifestyle niche with a loyal, growing customer base.
Business Challenges & Strategy: Navigating Regret and Resilience
The emotional foundation of Easy Tatt, grief transformed into creativity, was also a strategic advantage. It allowed Pascal to tell a compelling story that connected with audiences.
But the journey wasn’t smooth. From startup logistics to supply chain hiccups and scaling digital ads, Pascal faced his share of hurdles.
“There were moments I wasn’t sure this thing would make it,” Pascal confessed in a recent podcast. “But every tattoo we sell is a tribute, not just to Paris, but to everyone who needs a little courage to move forward.”
His strategy included leveraging TikTok and Instagram ads, as well as collaborating with micro-influencers. These moves helped him reach a younger demographic seeking affordable, commitment-free body art.
Easy Tatt Ink Co Reviews: What Customers Are Saying
Customer feedback is largely positive, with most praising the lifelike appearance and quality of the tattoos. However, there have been some complaints:
- A few users found the application process tricky.
- Some tattoos didn’t last the full promised two weeks.
- International shipping delays have occasionally led to poor reviews.
Still, on aggregate, the product maintains a solid 4+ star rating across major platforms, including Trustpilot and Etsy.
What Happened to Easy Tatt Ink Co After Shark Tank?
After Shark Tank, Easy Tatt didn’t slow down. The business scaled its operations internationally, launching a UK storefront and ramping up digital marketing.
Sales climbed significantly post-appearance, and the brand secured features in Yahoo, TikTok marketing case studies, and influencer campaigns.
As of 2025, the company is still privately owned and actively expanding.
Shark Spotlight: Davey Fogarty’s Other Investments
Although he didn’t invest in Easy Tatt, Davey Fogarty has a strong portfolio that includes The Oodie, Pupnaps, and the Calming Blankets brand. He is known for his eCommerce expertise and influencer-driven marketing playbook.
Pascal has credited Davey’s YouTube videos as instrumental in learning how to scale Easy Tatt using Facebook ads.
RELATED: The Best Shark Tank Products
How Much Did the Shark Make from Easy Tatt Ink Co?
Since no Shark invested, none of the Sharks made money from Easy Tatt Ink Co. Had they invested $300,000 for 15%, that stake could now be valued up to $450,000 based on projected valuation growth.
RELATED: Things You Should Know About Shark Tank
Conclusion: A Brand Built on Purpose
Easy Tatt Ink Co isn’t just a business, it’s a tribute to loss, healing, and artistic freedom. From the tattoo that wasn’t to a product loved by thousands, Pascal Tolley turned grief into something lasting.
Whether or not the Sharks came on board, Easy Tatt has proven it doesn’t need inked deals to leave a permanent mark.
Don’t miss these products from Season 5
TL;DR
Pips & Bounce, a ping pong social club, appeared on Shark Tank but left without a deal. Despite setbacks, they’ve grown, with an estimated net worth of $1.5 million in 2025, focusing on refining their business rather than rapid franchising.