Young King Hair Care’s 2025 Net Worth Shows They Didn’t Need the Sharks
As of 2025, Young King Hair Care’s estimated net worth ranges between $8 million and $12 million, reflecting both its revenue performance and its brand equity in the multicultural grooming sector.
When Stefan and Cora Miller stood in the haircare aisle searching for products for their young son, they were struck not just by what was missing – but by who was missing. There were no bottles that reflected him. No labels that celebrated his curls. No brands that spoke to boys like him – Black, bold, and beautifully textured, as Cora shared in her Side Hustle Pro podcast interview.
So, they did what visionary parents do: they built the thing the world forgot to make.

From their Atlanta home in 2019, they launched Young King Hair Care, the first plant-based grooming line crafted exclusively for multicultural boys, as announced in Because of Them We Can. What began as a love letter to their son exploded into a cultural movement-landing in over 1,500 Target and Walmart stores, earning $1.6 million in seed funding from investors like New Voices Fund, as reported by PitchBook, and sparking a national conversation about identity, confidence, and care.
They walked onto Shark Tank with a $9 million vision, as seen in Sony Pictures Television’s official YouTube clip.
The Sharks passed. But the world didn’t.
Today, Young King is more than a haircare brand. It’s a crown in a bottle-restoring representation, one twist, curl, and fade at a time. With new product lines like the LOC’d-IN collection, a Marvel’s Black Panther: Wakanda Forever collaboration, and a growing community of proud parents and radiant boys, Stefan and Cora’s mission is thriving , not because they followed the system, but because they filled its blind spots with purpose.
Young King Hair Care Net Worth in 2025 , Here is What we know
While the company famously declined a $225,000 royalty-based deal on Shark Tank in 2022 that implied a $9million valuation, as detailed in the Shark Tank Recap, its subsequent growth trajectory affirms that the founders’valuation was more than just ambition. By 2021, Young King Hair Care surpassed $3 million in annual revenue,as reported by Black Enterprise, secured placement in over 1,200 Target and Walmart stores, according to PR Newswire, and attracted $1.6 million in seed funding led by notable investors like the New Voices Fund and Overton Venture Capital.

Although no public update confirms profitability as of 2025, third-party revenue trackers and sales trackers still place Young King Hair Care’s annual revenue in the $1M–$10M range, and their strategic expansions including a skincare line, a LOC’d-IN collection, and a high-profile Marvel’s Black Panther: Wakanda Forever collaboration announced on Marvel’s official site—have boosted their brand visibility and valuation potential.

Given the valuation multiples commonly applied in the beauty and personal care industry (typically 3x to 6x annual revenue for niche, mission-driven brands with mass retail presence), as outlined in Capstone Partners’ 2024 Beauty Market Report, Young King’s mid-range revenue, strong brand mission, and cultural resonance justify a 2025 net worth estimate of $10 million, with significant acquisition potential on the horizon from major CPG giants, as highlighted in Grand View Research’s Beauty and Personal Care Market Analysis.
Metric | Updated Value (2025) |
---|---|
Estimated Net Worth | $8–12 million |
Annual Sales Revenue | $3–4 million (estimated) |
Lifetime Sales | $8–10 million+ (cumulative since 2019) |
Shark Tank Investor | None (declined royalty-based offers) |
Founders | Stefan and Cora Miller |
Employees | 7–10 employees (as of latest public info) |
Young King Pitch on Shark Tank
Company name | Young King |
Product | Haircare products |
Episode | Season 13 Episode 17 |
Founders | Stefan and Cora Miller |
Asked for | $225,000 for 2.5% equity |
Final deal | None |
Shark | N/A |
Location | Atlanta, Georgia, USA |
In Season 13, Episode 17 of Shark Tank, Stefan and Cora Miller delivered a pitch that was as personal as it was powerful. Standing before the Sharks, they introduced Young King Hair Care—a brand born from necessity and rooted in identity, representation, and family.
The Ask
The Millers sought $225,000 for 2.5% equity, placing the company’s valuation at $9 million. While ambitious, their numbers showed real traction:
- 2019: $4,100 in sales
- 2020: $362,000 in revenue
- 2021 (YTD): $1.54 million in sales at the time of the pitch
They revealed that roughly 70% of their expenses were going toward marketing and customer acquisition—an aggressive growth strategy that was helping them build brand awareness and a loyal customer base.
The Pitch
Young King was created after the Millers struggled to find clean, safe, plant-based hair care products specifically designed for their son and other young multicultural boys. Their mission wasn’t just to fill a product gap but to challenge long-standing cultural omissions in the grooming industry.
They positioned Young King as the first clean, plant-based grooming brand made for young men of color a message that deeply resonated with the Sharks and the audience alike.
Shark Reactions
Despite the compelling narrative and strong sales, the Sharks were hesitant to invest under the proposed terms:
- Kevin O’Leary offered a royalty-based deal: $1 per unit sold until repayment, followed by $0.50 per unit in perpetuity, along with a 5% equity clause triggered upon sale of the company. The Millers declined.
- Robert Herjavec proposed a similar royalty deal, which was also turned down.
- Daymond John expressed admiration for the mission but was concerned about the high valuation and passed.
- Mark Cuban and Lori Greiner raised questions about the founders’ corporate backgrounds and how well that would translate to lean startup operations.
In the end, no deal was made.
Walking off the carpet without an investor didn’t slow them down—it amplified their momentum.
Don’t miss these products from Season 13
Young King Founders
The Story of Stefan & Cora Miller And Where They Are Now
When Stefan and Cora Miller launched Young King Hair Care in late 2019, they weren’t just entering the beauty industry, they were rewriting it. At the time, there were virtually no grooming products specifically designed for young Black and multicultural boys, as Cora shared in her Side Hustle Pro podcast interview. As parents of a young son, Kade, the Millers realized the shelves were full of products that either excluded their child or weren’t made with him in mind, per Because of Them We Can.

This gap didn’t just spark frustration—it sparked purpose.
The Inspiration: More Than Just Hair
Their son Kade became their “Chief Inspiration Officer.” As they looked for clean, safe, plant-based products that celebrated his identity, they realized they’d need to create them from scratch, as detailed in Beautycon’s feature. But this wasn’t just about curls and coils it was about representation, self-worth, and empowering young boys of color to feel seen.
Cora, with a background in healthcare and corporate social responsibility as Vice President at UnitedHealth Group, and Stefan, a CPG marketing expert who had worked with brands like Sprite and General Mills, combined their skillsets to launch Young King from their home in Atlanta, Georgia, according to The Org’s profile.
From Homegrown to Household Name
Their vision caught on fast. Within their first year, Young King generated over $360,000 in sales, and by 2021, they had crossed $1.5 million in revenue—before even appearing on Shark Tank, as reported by Shark Tank Recap.
Despite not securing a deal on the show in 2022 (Season 13, Episode 17), as seen in Sony Pictures Television’s official YouTube clip, the national exposure was transformative. Retailers took notice. Investors took meetings. And parents—thousands of them—took to social media to thank them for filling a void no one else would, evident in Young King’s Instagram engagement.
In the years following Shark Tank, Young King:
Where are they Now?
Today, Cora Miller continues to serve as CEO of Young King Hair Care, guiding the brand’s expansion while also mentoring other emerging founders—especially women of color—through entrepreneurship programs like Target Accelerators and NYU’s Female Founders Lunch.
Stefan Miller remains actively involved as co-founder, leading marketing and brand strategy while balancing fatherhood and entrepreneurship, as noted in Black Love’s interview.
Together, they’re building more than a company—they’re building a movement that empowers the next generation of boys to be bold, proud, and fully themselves.
Their journey from frustrated parents to founders of a nationally recognized grooming brand is a testament to one thing:
“If you can’t find a crown for your child, make one—and share it with the world.”
Stefan and Cora Miller founded Young King in 2019. Cora Miller is the CEO and Co-Founder of Young King Hair Care. It’s the first plant-based, natural hair care line made specifically for multicultural boys. They started this company in December 2019. Young King’s founders, Stefan and Cora Miller, have a net worth above $2 million as of 2024.
Key accomplishments
Year | Accomplishment |
2021 | In 2021, they generated $300,000 in sales, and their company was valued at $9 million. |
2023 | Young King Hair Care is found in over 1,500 Target and Walmart stores nationwide. |
From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Young King and its continued success.
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