Sabeena Ladha created Deux Cookie, a plant-based, gluten-free cookie dough company, and pitched it on Shark Tank. She sought $300,000 for 10% equity, but didn’t secure a deal.

However, the exposure from the show boosted Deux Cookie’s popularity, leading to a successful $1 million seed round. Therefore, by 2024, Deux is valued at around $3 million, with products sold in over 2,500 stores, including Whole Foods and Target.

The company continues to expand, introducing new flavors and products like glazed donut holes, and celebrating milestones such as selling its millionth unit​.

Estimated Net worth$3 Million (2024)
Annual Sales Revenue$5 Million (2023)
Profits–
Lifetime sales$1.2 million (2021)
Investor–
FounderSabeena Ladha
Employees50
Company nameDeux Cookie Dough
ProductEdible, vegan cookie dough with added vitamins and nutrients
EpisodeSeason 13 Episode 06
Founder Sabeena Ladha
Asked for$300,000 for 10% equity
Final dealNo deal
SharksNone
LocationRainbow Blvd. Las Vegas, NV

Don’t miss these products from Season 13

Deux Cookie Dough was founded by Sabeena Ladha in 2020. He wanted to make a vegan cookie for vegan lovers. She was very passionate about her business.

Deux Cookie Dough’s founder, Sabeena Ladha’s net worth is unavailable. However, the company’s net worth as of 2024 is $3 million. One of the main worth of the Sabeena Ladha is Deux Cookie Dough Therefore Sabeena Ladha should have more than $3 million net worth as of 2024

Key accomplishments

YearAccomplishment
2022Deux Cookie Dough has been featured on all billboards in NY
2021Deux Cookie Dough, appeared on the Shark Tank

Conclusion

From their beginnings on Shark Tank to their current status as a thriving business. They have proven that with the right idea and execution, anything is possible. We can’t wait to see the future of Deux Cookie Dough and its continued success.

ABOUT KESARA BANDARAGODA
Kesara Bandaragoda is a Sri Lankan-born media entrepreneur currently based in Dubai, with a lifelong passion for storytelling, innovation, and all things screen-worthy. Whether it's a mind-bending sci-fi epic or the latest startup pitch on Shark Tank, Kesara is all in. In fact, he was one of the earliest content creators to cover Shark Tank Australia online and has been tracking its businesses, products, and founders since 2019 — long before it was cool.

Kesara is the visionary CEO behind BrandFactory, a digital media company powering multiple content platforms that reach millions. When he’s not leading a team of creatives, he’s often geeking out over Marvel and DC universes, decoding Spielberg's directorial magic, or revisiting classics like The Shawshank Redemption, Interstellar, and Pirates of the Caribbean (yes, he's a Johnny Depp loyalist).

INDUSTRY FOCUS
Kesara’s writing and content leadership often focus on the intersection of entrepreneurship, entertainment, and emerging digital cultures. He’s particularly passionate about telling stories that celebrate founders, dissect business blueprints from media narratives, and spark curiosity in audiences across the globe.

FAVORITE MEDIA
A sci-fi enthusiast with a taste for high-stakes storytelling, Kesara’s favorite titles range from cerebral time-space odysseys to charismatic pirate adventures. He thrives in content that mixes real-world business insight with the spectacle of entertainment — think Shark Tank meets Black Mirror, with a touch of Marvel heroics.

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