In 2025, No Limbits is more than just a clothing company. It’s a pioneering force in adaptive fashion, with an estimated net worth of $1.46 million.
Founded by Erica Cole, a passionate innovator and amputee, the brand gained national attention after its appearance on Shark Tank Season 13.
What followed was a story of funding, growth, and purposeful design that resonated with communities worldwide.
The Story Behind No Limbits and Why It Matters in 2025
Erica Cole’s journey began in 2018 when she lost her leg in a car accident. Frustrated by the lack of clothing options for people with prosthetics, she began designing adaptive pants with zippers that made dressing easier.
That small idea became No Limbits, a brand now known for creating inclusive, functional fashion for amputees, wheelchair users, and people with sensory sensitivities.
What made it unique wasn’t just the product, it was Erica’s mission to make fashion accessible to everyone.
By 2022, Erica had taken that mission to Shark Tank, where her pitch left a lasting impression.
What Happened When Erica Faced the Sharks
On Shark Tank, Erica asked for $100,000 in exchange for 6% equity. She presented her story, product samples, and long-term goals.
Her authenticity and passion immediately drew the attention of guest shark Emma Grede, co-founder of Good American and founding partner of SKIMS, and longtime shark Mark Cuban.
They offered $100,000 for 10% equity. Erica accepted the deal.
“I want to build a world where everyone can get dressed with dignity, comfort, and style. The Sharks helped turn that vision into something real.” — Erica Cole on the impact of her Shark Tank deal
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| Company name | No Limbits |
| Product | Ready-to-wear adaptive clothing brand for people with disabilities |
| Episode | Season 13 Episode 18 |
| Founder | Erica Cole |
| Asked for | $100,000 For 6% Equity |
| Final deal | $100,000 For 10% Equity |
| Sharks | Mark Cuban and Emma Grede |
| Location | Marion, Iowa |
The deal closed post-show, and the real journey had just begun.
If you were a Shark, would you have invested in No Limbits for 10% at $100,000?
What Happened After Shark Tank Changed Everything
No Limbits experienced an immediate post-show spike in website traffic and product interest. Erica’s personal story sparked a wave of media coverage, including features in Yahoo Finance and business outlets highlighting her inclusive design mission.
In the months following the show, the company:
- Launched new lines for sensory sensitivities and wheelchair accessibility
- Acquired legacy adaptive clothing brand Buck & Buck
- Raised $3 million in Series A funding, led by Halcyon Angels and The Disability Opportunity Fund
- Participated in high-profile events, including New York Fashion Week
“Mark and Emma didn’t just bring money. They brought momentum. Suddenly, doors were opening. Brands wanted to collaborate. Media wanted the story.” — Erica Cole in a follow-up interview
No Limbits Net Worth 2025
By 2025, No Limbits is valued at an estimated $1.46 million, based on steady revenue growth, acquisition activity, and external investment. The valuation reflects a brand that scaled responsibly while staying true to its mission.
While investor returns are private, both Grede and Cuban appear to remain actively involved in the brand’s strategic direction.
Did Mark Cuban Help No Limbits Scale?
Yes, and in classic Cuban fashion.
Mark Cuban has supported dozens of socially driven companies, and his involvement with No Limbits fits right in. His portfolio includes:
- TrophySmack – a fantasy sports trophy company that exploded in popularity after his investment
- Gameday Couture – a women’s college sports apparel brand that saw retail expansion
- Ten Thirty One Productions – an immersive horror entertainment brand that scaled across multiple cities
For No Limbits, Cuban’s guidance helped shape the company’s growth strategy, while Emma Grede’s experience in inclusive fashion added immense value.
What’s Next for No Limbits?
In 2025, No Limbits is planning global expansion and broader retail partnerships. There are rumors of new product launches beyond clothing, including adaptive accessories and footwear.
They continue to receive glowing customer reviews. Users regularly praise the ease of use, thoughtful design, and overall confidence boost.
The company’s mission? To make adaptive fashion the norm, not the exception.
What’s Next for Erica Cole?
Erica Cole is still the CEO and continues to speak publicly about accessibility and entrepreneurship. She’s been featured in events hosted by Melange and has partnered with Target Accelerators to scale inclusive fashion.
She’s also active on LinkedIn, where she shares progress updates, founder insights, and encouragement for other disability-led startups.
No Limbits is her full-time mission and it shows.
FAQs About No Limbits
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TL;DR
No Limbits Net Worth 2025 is $1.46 million. Backed by Shark Tank’s Mark Cuban and Emma Grede, the brand is growing fast in adaptive fashion.
