Victory Coffees, a coffee service product, was started by Cade Courtley in March, 2015. As of November 2023, Victory Coffees’s net worth is $1 million and they were $3 million annual revenue in 2022. 

In January 2017 they appeared on Season 08 of Shark Tank USA seeking $250,000 for 20% equity valuing the company at $1.25 million. But the Sharks were not interested in investing in Victory Coffees. The founder Cade and Sharks did not make any deal for this product due to lack of understanding about the deal.

As of 2023 November, the company is still in business. You can purchase products on e-commerce channels such as their website and Amazon.

Victory Coffees Net Worth

Net worth$1 million
Annual Sales Revenue$3 million (As of 2022)
Lifetime sales
FounderCade Courtley
Employees11-50 employees

Victory Coffees Net Worth Timeline

Net Worth 2023$1 million
Net Worth 2022$1 million
Net Worth 2021$800K
Net Worth 2020$500K
Net worth valuation 2017 before appearing on Shark Tank  $1.25 million

Victory Coffees Pitch on Shark Tank

Company nameVictory Coffees
ProductSubscription-based coffee service
EpisodeSeason 08 Episode 12
Founder Cade Courtley 
Asked for$250,000 for 20% equity
Final dealNo Deal
Shark None
LocationAustin, Texas, United States 

Don’t miss these product from Season 08

Victory Coffees Founder

Victory Coffees was founded by Cade Courtley in 2015. The owner of Victory Coffees is Cade Courtley. He has a background as a U.S. Navy Seal and a CIA contractor. Additionally, he hosted the Spike TV show Surviving Disaster in 2009 before starting Victory Coffees. Victory Coffees’s founder, Cade Courtley, has a net worth of 8 million USD as of 2023.

Key accomplishments

2017The company hit $1 million in sales by the end of 2017
2017The company appeared on Shark Tank Season 08
2022As of 2022, the company made $3 million in annual revenue


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Victory Coffees and its continued success.

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