Nootrobox, a Memory-enhancing chewable coffee product, was started by Geoffrey Woo and Michael Brandt in 2014. As of September 2023, Nootrobox’s net worth is $2.5 Million and they’re pulling in a whopping $3 million in annual revenue. 

On December 2, 2016, they appeared on Season 8 of Shark Tank USA seeking $2,000,000 for 5% equity valuing the company at $40 Million. But the Sharks were interested in something other than investing in Nootrobox. Sharks were not interested because they were very focused on the science of their presentation not the selling points to sharks. And the valuation is too high for some sharks.

Nootrobox is still in business but now they have sold under the brand HVMN. Their products are available on the website.

Nootrobox Net Worth

Net worth$2.5 Million (2023)
Annual Sales Revenue$3 Million (2022)
Lifetime sales
FoundersGeoffrey Woo and Michael Brandt
Employees20 to 50

Nootrobox Net Worth Timeline

Net Worth 2023$2.5 Million
Net Worth 2022$2.0 Million
Net Worth 2021$1.8 Million
Net Worth 2020$1.5 Million
Net worth valuation in 2016 before appearing on Shark Tank  $40 Million

Nootrobox Pitch on Shark Tank

Company nameNootrobox
ProductMemory-enhancing chewable coffee products
EpisodeSeason 08 Episode 10
Founders Geoffrey Woo and Michael Brandt
Asked for$2,000,000 for 5% equity
Final dealNo deal
LocationMontgomery St, San Francisco, California

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Nootrobox Founders

Nootrobox was founded by Geoffrey Woo and Michael Brandt in 2014. Geoffrey Woo was an Entrepreneur-in-Residence. Michael Brandt worked as a freelance photographer. Nootrobox’s founders, Geoffrey Woo and Michael Brandt, have a net worth of USD 2.5 Million as of 2023.

Key accomplishments

2017Rebranding as HVMN
2016Nootrobox was featured on Shark Tank Season


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Nootrobox and its continued success.

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