In 2012, Daniel and Stephanie Rensing pitched The Smart Baker on Shark Tank. The duo secured a $75,000 deal with Barbara Corcoran for 40% equity and a 5% royalty.
However, the deal ultimately fell through.Despite this, the company thrived, expanding its product line to include pre-cut parchment paper and reusable cupcake towers.
As of 2025, The Smart Baker has a net worth of $10 million and generates approximately $1 million in annual revenue and remains a successful business.
The Smart Baker Net Worth
| Net worth | $10 million (2025) |
| Annual Sales Revenue | $1 million (2025) |
| Lifetime sales | Not publicly available |
| Investor | Barbara Corcoran |
| Founder | Daniel and Stephanie Rensing |
| Employees | Not publicly available |
The Smart Baker Pitch on Shark Tank
| Company name | The Smart Baker |
| Product | Conversion chart apron and cupcake tower stand |
| Episode | Season 03 Episode 07 |
| Founders | Daniel and Stephanie Rensing |
| Asked for | $75,000 for 25% Equity |
| Final deal | $75,000 for 40% Equity |
| Shark | Barbara Corcoran |
| Location | Hanover, Massachusetts |
Don’t miss these products from Season 03
The Smart Baker Founders
Daniel and Stephanie Rensing found The Smart Baker in 2009. Daniel Rensing is a New York native who has always been surrounded by business. The Smart Baker’s founders, Daniel and Stephanie Rensing, have a net worth of $1 million as of 2025.
Key accomplishments
| Year | Accomplishment |
| 2012 | Appeared on Shark Tank Season 03 and Barbara Corcoran invested $75,000 for 40% Equity. |
| 2014 | The Smart Baker products become available at select retail stores nationwide. |
| 2016 | The Smart Baker launches its international shipping program. |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for The Smart Baker and its continued success.
