The Smart Baker Net Worth 2023 Update (Before & After Shark Tank)

"The Smart Baker" Net Worth 2023 Update

The Smart Baker, a conversion chart apron and cupcake tower stand, was started by Daniel and Stephanie Rensing in 2009. As of October 2023, The Smart Baker net worth is $1 million and they’re pulling in a whopping $1 million in annual revenue. 

In 2012, they appeared on season 03 of Shark Tank USA. And made a deal with Barbara Corcoran, for $75,000 for 40% of equity. The final valuation was $187,500 down from the founder’s initial estimate of $300,000.

The Smart Baker is still in business in 2023. The company has a website and an active social media presence. It also has products available for purchase on Amazon and other online retailers.

The Smart Baker Net Worth

Net worth$1 million (2023)
Annual Sales Revenue$1 million (2023)
ProfitsNot publicly available 
Lifetime salesNot publicly available
InvestorBarbara Corcoran
FounderDaniel and Stephanie Rensing
EmployeesNot publicly available

The Smart Baker Net Worth Timeline

Net Worth 2023$1 million
Net Worth 2022$1 million
Net worth valuation 2012 after appearing on Shark Tank  $187,500 
Net worth valuation 2012 before appearing on Shark Tank  $300,000

The Smart Baker Pitch on Shark Tank

Company nameThe Smart Baker
ProductConversion chart apron and cupcake tower stand
EpisodeSeason 03 Episode 07
Founders Daniel and Stephanie Rensing
Asked for$75,000 for 25% Equity
Final deal$75,000 for 40% Equity
Shark Barbara Corcoran
LocationHanover, Massachusetts

Don’t miss these product from Season 03

The Smart Baker Founders

Daniel and Stephanie Rensing found The Smart Baker in 2009. Daniel Rensing is a New York native who has always been surrounded by business. The Smart Baker’s founders, Daniel and Stephanie Rensing, have a net worth of $1 million as of 2023.

Key accomplishments

2012Appeared on Shark Tank Season 03 and Barbara Corcoran invested $75,000 for 40% Equity
2014The Smart Baker products become available at select retail stores nationwide.
2016The Smart Baker launches its international shipping program.


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for The Smart Baker and its continued success.

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