The Smart Baker Net Worth 2025 Update (Before & After Shark Tank)

As of 2025, The Smart Baker's net worth is estimated at $10 million, with annual revenue around $1 million.
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"The Smart Baker" Net Worth 2023 Update

In 2012, Daniel and Stephanie Rensing pitched The Smart Baker on Shark Tank. The duo secured a $75,000 deal with Barbara Corcoran for 40% equity and a 5% royalty.

However, the deal ultimately fell through.Despite this, the company thrived, expanding its product line to include pre-cut parchment paper and reusable cupcake towers.

As of 2025, The Smart Baker has a net worth of $10 million and generates approximately $1 million in annual revenue and remains a successful business.

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The Smart Baker Net Worth

Net worth$10 million (2025)
Annual Sales Revenue$1 million (2025)
Lifetime salesNot publicly available
InvestorBarbara Corcoran
FounderDaniel and Stephanie Rensing
EmployeesNot publicly available

The Smart Baker Pitch on Shark Tank

Company nameThe Smart Baker
ProductConversion chart apron and cupcake tower stand
EpisodeSeason 03 Episode 07
Founders Daniel and Stephanie Rensing
Asked for$75,000 for 25% Equity
Final deal$75,000 for 40% Equity
Shark Barbara Corcoran
LocationHanover, Massachusetts

Don’t miss these products from Season 03

The Smart Baker Founders

Daniel and Stephanie Rensing found The Smart Baker in 2009. Daniel Rensing is a New York native who has always been surrounded by business. The Smart Baker’s founders, Daniel and Stephanie Rensing, have a net worth of $1 million as of 2025.

Key accomplishments

YearAccomplishment
2012Appeared on Shark Tank Season 03 and Barbara Corcoran invested $75,000 for 40% Equity.
2014The Smart Baker products become available at select retail stores nationwide.
2016The Smart Baker launches its international shipping program.

Conclusion

From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for The Smart Baker and its continued success.

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