In 2012, Daniel and Stephanie Rensing pitched The Smart Baker on Shark Tank. The duo secured a $75,000 deal with Barbara Corcoran for 40% equity and a 5% royalty.
However, the deal ultimately fell through.Despite this, the company thrived, expanding its product line to include pre-cut parchment paper and reusable cupcake towers.
As of 2025, The Smart Baker has a net worth of $10 million and generates approximately $1 million in annual revenue and remains a successful business.
The Smart Baker Net Worth
Net worth | $10 million (2025) |
Annual Sales Revenue | $1 million (2025) |
Lifetime sales | Not publicly available |
Investor | Barbara Corcoran |
Founder | Daniel and Stephanie Rensing |
Employees | Not publicly available |
The Smart Baker Pitch on Shark Tank
Company name | The Smart Baker |
Product | Conversion chart apron and cupcake tower stand |
Episode | Season 03 Episode 07 |
Founders | Daniel and Stephanie Rensing |
Asked for | $75,000 for 25% Equity |
Final deal | $75,000 for 40% Equity |
Shark | Barbara Corcoran |
Location | Hanover, Massachusetts |
Don’t miss these products from Season 03
The Smart Baker Founders
Daniel and Stephanie Rensing found The Smart Baker in 2009. Daniel Rensing is a New York native who has always been surrounded by business. The Smart Baker’s founders, Daniel and Stephanie Rensing, have a net worth of $1 million as of 2025.
Key accomplishments
Year | Accomplishment |
2012 | Appeared on Shark Tank Season 03 and Barbara Corcoran invested $75,000 for 40% Equity. |
2014 | The Smart Baker products become available at select retail stores nationwide. |
2016 | The Smart Baker launches its international shipping program. |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for The Smart Baker and its continued success.