The Smart Baker, a conversion chart apron and cupcake tower stand, was started by Daniel and Stephanie Rensing in 2009. As of October 2023, The Smart Baker net worth is $1 million and they’re pulling in a whopping $1 million in annual revenue.
In 2012, they appeared on season 03 of Shark Tank USA. And made a deal with Barbara Corcoran, for $75,000 for 40% of equity. The final valuation was $187,500 down from the founder’s initial estimate of $300,000.
The Smart Baker is still in business in 2023. The company has a website and an active social media presence. It also has products available for purchase on Amazon and other online retailers.
The Smart Baker Net Worth
| Net worth | $1 million (2023) |
| Annual Sales Revenue | $1 million (2023) |
| Profits | Not publicly available |
| Lifetime sales | Not publicly available |
| Investor | Barbara Corcoran |
| Founder | Daniel and Stephanie Rensing |
| Employees | Not publicly available |
The Smart Baker Net Worth Timeline
| Net Worth 2023 | $1 million |
| Net Worth 2022 | $1 million |
| Net worth valuation 2012 after appearing on Shark Tank | $187,500 |
| Net worth valuation 2012 before appearing on Shark Tank | $300,000 |
The Smart Baker Pitch on Shark Tank
| Company name | The Smart Baker |
| Product | Conversion chart apron and cupcake tower stand |
| Episode | Season 03 Episode 07 |
| Founders | Daniel and Stephanie Rensing |
| Asked for | $75,000 for 25% Equity |
| Final deal | $75,000 for 40% Equity |
| Shark | Barbara Corcoran |
| Location | Hanover, Massachusetts |
Don’t miss these product from Season 03
The Smart Baker Founders
Daniel and Stephanie Rensing found The Smart Baker in 2009. Daniel Rensing is a New York native who has always been surrounded by business. The Smart Baker’s founders, Daniel and Stephanie Rensing, have a net worth of $1 million as of 2023.
Key accomplishments
| Year | Accomplishment |
| 2012 | Appeared on Shark Tank Season 03 and Barbara Corcoran invested $75,000 for 40% Equity |
| 2014 | The Smart Baker products become available at select retail stores nationwide. |
| 2016 | The Smart Baker launches its international shipping program. |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for The Smart Baker and its continued success.
