In 2025, The Comfy is more than just a quirky Shark Tank product. It’s a cultural staple, with over $550 million in lifetime sales, celebrity endorsements, and a raving fanbase.
When brothers Michael and Brian Speciale pitched their oversized wearable blanket on Shark Tank in Season 9 (2017), few expected it would become one of the most successful deals in the show’s history. But Barbara Corcoran did, and the rest is, quite literally, a fortune in fleece.
What Happened on Shark Tank?
Barbara’s best $50K bet
Michael and Brian stepped into the Tank with a memorable Shark tank pitch, asking for $50,000 in exchange for 20% of The Comfy. The brothers, full of charm and jingles, showcased a prototype of their blanket-sweatshirt hybrid.
At first, the Sharks were skeptical. Was it a gimmick or a real business?
“I just kept thinking how much my nieces would love this. It was simple, relatable, and had massive market appeal.” — Barbara Corcoran, Shark Tank, Season 9
While several Sharks passed, Barbara Corcoran invested $50,000 for 30% equity. The brothers accepted. The deal closed after filming, and Barbara became The Comfy’s champion, a decision that would make her tens of millions.
The Original Comfy Pitch on Shark Tank – Quick info card
| Company name | The Original Comfy |
| Product | Wearable Blanket Sweatshirt |
| Episode | Season 09 Episode 13 |
| Founders | Michael Speciale and Brian Speciale |
| Asked for | $50,000 for 20% equity |
| Final deal | $50,000 for 30% equity |
| Shark | Barbara Corcoran |
| Location | E Peak View Rd, Cave Creek, Arizona, 85331, United States |
Did Shark Tank Launch The Comfy Into the Spotlight?
Absolutely. The Comfy went viral within 24 hours of airing. Their inventory sold out instantly, and the website saw a massive traffic spike.
In the weeks that followed:
- They hit $5 million in sales in just five weeks.
- They landed deals with QVC, Costco, Bed Bath & Beyond, and Amazon.
- They became a household name during the 2018 holiday season.
But it wasn’t all smooth sailing. By 2021, internal struggles and supply chain issues nearly unraveled the cozy empire. Michael Speciale bought out both Barbara and Brian to regain control of the company, a risky but ultimately successful move.
“It got messy for a while, but I knew The Comfy could be saved if we brought focus back to what made it great — comfort and connection.” — Michael Speciale, in a podcast interview with The Ecomm Show, 2022
Despite a lawsuit from a former executive and financial hurdles, The Comfy rebounded with expanded licensing deals, including Marvel, Disney, and NCAA designs. Today, it’s thriving.
The Comfy Net Worth 2025
By 2025, The Comfy has surpassed $550 million in lifetime revenue. While private valuation estimates vary, experts peg the company’s current worth between $150 million and $200 million based on market dominance, licensing growth, and DTC performance.
Barbara Corcoran‘s $50,000 investment has reportedly returned over $37 million, making it one of her all-time top Shark Tank wins.
“Barbara’s ROI on The Comfy is legendary. From $50K to $37 million? That’s Shark Tank gold.” — SharkTankRecap.com, 2023
How Much Has Barbara Corcoran Earned from The Comfy?
Barbara’s equity turned into gold. After Michael bought her out in 2021, she walked away with a reported $37 million payout. Not bad for a seasonal gamble on a wearable blanket.
Barbara Corcoran’s Other Successful Shark Tank Investments:
- Cousins Maine Lobster – A food truck franchise turned seafood empire with $50M+ in revenue.
- Pipcorn – Mini-popcorn snacks that hit Whole Foods and Oprah’s list.
- Grace and Lace – Fashion brand that grew to $20M+ in sales after her investment.
Barbara has a keen eye for passion-driven products with mass appeal — The Comfy is her biggest win, but not her only one.
Where Is The Comfy Heading in 2025?
The Comfy is still thriving in 2025, now venturing into adjacent comfort-focused product lines. From weighted wearable blankets to family-sized couch loungers, the brand is doubling down on “comfort as lifestyle.”
New collaborations are in the works with influencers and wellness brands, and TikTok trends continue to drive fresh waves of demand.
Customer Reviews in 2025:
- ⭐⭐⭐⭐⭐ “I’ve bought three. No regrets. Perfect for winter, camping, and Netflix.”
- ⭐⭐⭐⭐ “Wish they had more color options, but the quality is unmatched.”
- ⭐⭐⭐⭐⭐ “Bought this after seeing it on Shark Tank. It’s a family favorite now.”
You can explore the latest designs and collaborations on their official website.
What’s Next for Michael Speciale?
Michael remains CEO and is vocal about keeping the company lean, independent, and value-driven. He’s also mentoring other startups, particularly in the lifestyle product space.
There are rumors of a second venture, possibly in pet comfort products, though nothing has been confirmed yet.
Could The Comfy Be Acquired?
With sales approaching $600 million, major retailers and lifestyle conglomerates have reportedly shown interest. But as of 2025, The Comfy remains proudly founder-led.
Michael has stated in interviews that he’s “not in a rush to sell something that’s still growing.”
TL;DR
The Comfy is worth over $200 million in 2025 after turning Barbara Corcoran’s $50K investment into $37M. It remains a fan-favorite success.
FAQs
Is The Comfy still in business in 2025?
Yes, The Comfy is still operating and expanding, with over $550 million in lifetime sales and new product lines launching.
Did The Comfy get a deal on Shark Tank?
Yes, Barbara Corcoran invested $50,000 for 30% equity, which turned into one of her biggest Shark Tank returns.
What is The Comfy’s net worth in 2025?
The company is estimated to be worth between $150 million and $200 million based on revenue and brand growth.
Who owns The Comfy now?
Michael Speciale, one of the original founders, bought out his brother and Barbara Corcoran in 2021 and remains CEO as of 2025.
Where can I buy The Comfy?
The Comfy is available on Amazon, Target, Costco, and the official website, with regular new designs and limited editions.
