Tanoshi Net Worth 2025: How a Mission -Driven Laptop Brand Rose Fast, Then Closed Quietly
Tanoshi Net Worth 2025: This Shark Tank-backed kids’ laptop startup rose fast with a mission but quietly shut down in 2024.
In 2020, three founders walked into the Shark Tank with a mission to bridge the digital divide. By 2025, their company, Tanoshi, had shut down. What happened?
Tanoshi offered affordable, kid-friendly computers built for education. It captured national attention during its Shark Tank pitch. But despite early success and a deal with Daymond John, the company eventually ran out of runway.
Let’s explore what made Tanoshi stand out, what changed after the cameras stopped rolling, and where the founders are now.
Why Tanoshi Got Everyone Talking in 2020
Tanoshi was founded in 2016 by Brad Johnston, Lisa Love, and Greg Smith. They weren’t just selling tech.
They were building tools to empower kids in underserved communities. The flagship product, the Tanoshi 2-in-1 Kids Computer was designed specifically for children aged 6 to 12.
It came loaded with educational apps, parental controls, and a detachable keyboard. During remote learning, it was a lifeline for many families. But it was their pitch on Shark Tank that sent things into high gear.
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What Happened on Shark Tank
On Season 11, Episode 21, Tanoshi asked for $500,000 in exchange for 8 percent equity. They explained how their computers had already sold over 14,000 units and how their mission could drive meaningful change.
The Sharks were interested but cautious. Margins were slim. Competition was fierce. Still, Daymond John stepped up with an offer.
“We’re in a moment where access to tech is everything. I want in, but only if we can secure a strong licensing deal,” Daymond said during the pitch.
He offered $500,000 in exchange for 20 percent equity, contingent on licensing. The founders accepted this deal on-air. But according to SlashGear, the deal was never finalized. Tanoshi does not appear in Daymond’s active investment portfolio.
Tanoshi Pitch on Shark Tank (Quick Info Card).
| Company name | Tanoshi |
| Product | Tablet with preloaded education app for children |
| Episode | Season 11 Episode 21 |
| Founders | Greg Smith, Lisa Love, and Brad Johnston |
| Asked for | $500,000 for 8% equity |
| Final deal | $500,000 for 20% equity |
| Shark | Daymond John |
| Location | San Francisco, USA |
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What Changed After the Show
Tanoshi experienced the Shark Tank Effect. Their website saw spikes in traffic. Orders surged. Schools and nonprofits started reaching out.
They quickly launched the Tanoshi Scholar, which featured Zoom and Google Meet for remote learning. <blockquote> “We were getting emails from parents thanking us for helping their kids stay in school. It was emotional and validating,” Lisa Love shared in a 2021 interview. </blockquote>
In 2022, Tanoshi reported over $4 million in revenue and gave away more than 800 computers through charitable programs. Their StartEngine campaign raised more than $180,000 from everyday investors.
But challenges remained. Big tech companies dominated the space. Margins were tight. By mid-2024, Tanoshi posted a discontinuation notice on their official website.
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Tanoshi Net Worth 2025
Tanoshi’s estimated valuation in 2025 was around $4.8 million, based on previous revenue reports and campaign metrics. However, there were no public returns for Shark Tank investors or crowdfunding participants.
The licensing deal with Daymond John never materialized. According to Shark Tank Blog, the company exited the market quietly and without fanfare.
What the Founders Are Doing in 2025
Lisa Love remains active in the education and tech space. She was recognized by Entrepreneur Magazine as one of the 100 Most Powerful Women of 2020.
Brad Johnston and Greg Smith have not publicly announced new ventures since the shutdown. However, their work at Tanoshi left a lasting impression in the edtech community.
Who Invested in Tanoshi on Shark Tank and What Happened After
On Shark Tank Season 11, Tanoshi pitched to five Sharks and stood out immediately for its mission-driven model.
The founders requested $500,000 for 8 percent equity. The panel was clearly impressed by their sales traction and social impact.
Kevin O’Leary voiced concerns about margin pressure and scalability. Mark Cuban praised the educational angle but questioned whether Tanoshi could compete with major tech brands. Barbara Corcoran and Lori Greiner didn’t see a clear path to mass retail.
Daymond John however, leaned into the mission. He appreciated the effort to close the digital divide and made the only offer.
“We’re in a moment where access to tech is everything. I want in, but only if we can secure a strong licensing deal,” Daymond said as he presented his terms.
He offered $500,000 in exchange for 20 percent equity, contingent on Tanoshi locking in a licensing agreement to help scale distribution. The founders accepted this deal on-air.
But after the cameras stopped rolling, there was no confirmation that the deal closed. In fact, Daymond John does not publicly list Tanoshi in his investment portfolio, and no licensing agreement was ever announced. This was also confirmed in a follow-up by SlashGear, suggesting the deal likely fell through during due diligence.
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Other Backers and Crowdfunding Activity
Outside of Shark Tank, Tanoshi did seek capital through equity crowdfunding. In 2021, they launched a campaign on Start Engine, where they raised over $180,000 from everyday investors who believed in the company’s mission.
This influx of funding allowed them to develop the Tanoshi Scholar, a more durable and feature-rich model built for distance learning.
By 2022, they were reporting over $4 million in revenue, according to SharkTankRecap. It was a major milestone that signaled market traction, but it was not enough.
These funds couldn’t offset the operational and competitive pressures the company faced. By mid-2024, as documented by Shark Tank Blog, operations were officially discontinued.
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Could Tanoshi Make a Comeback
Although the business is no longer active, its mission is still relevant. The need for affordable educational tech continues to grow.
If someone picks up where Tanoshi left off, with a more scalable model, the idea could very well return. Whether that’s Lisa Love or another founder, the concept still holds power.v
TL;DR
Tanoshi rose fast after Shark Tank with a $4M revenue run, but the deal with Daymond fell through and the company shut down in 2024.
FAQs
Is Tanoshi still in business in 2025?
No, Tanoshi officially ceased operations in 2024 after facing ongoing financial and competitive challenges.
What was Tanoshi’s net worth before it shut down?
In 2022, Tanoshi reported over $4 million in revenue. By 2025, its estimated net worth was around $4.8 million.
Did Tanoshi get a deal on Shark Tank?
Yes, Daymond John offered $500,000 for 20% equity, contingent on licensing. However, the deal was never finalized after filming.
What happened to the founders of Tanoshi?
Co-founder Lisa Love remains active in the tech and education space. The other founders have not publicly shared new ventures.
Where can I buy a Tanoshi laptop?
As of 2025, Tanoshi products are no longer available for sale through their website. Some models may still be found on Amazon or secondary markets.
How much money did Tanoshi raise outside Shark Tank?
In 2021, Tanoshi raised over $180,000 through an equity crowdfunding campaign on StartEngine to support new product development.
Why did Tanoshi shut down?
The company cited thin profit margins, high manufacturing costs, and strong competition from larger tech firms as key reasons for its closure.
