StepNPull Net Worth 2025: How a $7 Door Opener Became a $6.6M Post-Pandemic Powerhouse

StepNPull, a simple metal plate you install at the bottom of a door to open it hands-free with your foot, wasn’t born during the pandemic, but it was built for it. Founded in 2007 by Mike Sewell, Ron Ely, and Kelly Coddington, StepNPull quietly served businesses looking to reduce the spread of germs.

Then, COVID-19 hit. Suddenly, everyone wanted a way to avoid touching door handles. StepNPull skyrocketed in demand and landed on Shark Tank in Season 12 (2021), hoping to ride that wave with a Shark partner.

But things didn’t go quite as expected in the Shark tank pitch, and what happened next surprised everyone.

From Pitch to Pivot: What Happened on Shark Tank?

Mike Sewell entered the Tank asking for $300,000 in exchange for just 3% equity, valuing StepNPull at a bold $10 million. The Sharks were intrigued by the COVID-fueled demand, but skeptical of long-term scalability.

Kevin O’Leary stepped in with an offer: $300,000 for 6%.

This is a royalty deal waiting to happen, but I’ll give you the $300,000 for 6% if you’re ready to grow,” Kevin O’Leary said during the pitch.

The founders accepted Kevin’s offer on air. But after filming wrapped, the deal never closed.

Still, that didn’t slow StepNPull down.

What Changed After the Show? StepNPull’s Unexpected Rise

Appearing on Shark Tank was the ultimate visibility boost. StepNPull’s website saw a spike in traffic, and sales soared. But the real boom had started even before the episode aired — in March 2020, the company made more money than it had in its entire 13-year history combined.

We sold more in one month than in 13 years of business. It was unbelievable – Sewell recalled in a 2021 interview

StepNPull scaled fast. They partnered with a Missouri manufacturer to bring production costs under $7 per unit. Their product found its way into places like Google, NASA, Ikea, USPS, and Whole Foods.

They expanded globally, struck retail deals with Lowe’s, Home Depot, and Amazon, and even released a new product called ToeIn, a foot-operated cabinet opener.

While the Shark Tank deal fizzled, the exposure catapulted StepNPull into a multi-million-dollar league.

StepNPull Net Worth 2025: Still Growing Without a Shark

As of 2025, StepNPull’s estimated net worth stands at approximately $6.66 million, according to Shark Tank Insights.

The company generates more than $1 million in annual revenue. Despite not closing the Shark Tank deal, the founders have thrived independently. No Shark equity means they’ve retained full control of their business, and profits.

There’s no record of Kevin receiving any returns, as he wasn’t part of the post-show growth.

Where StepNPull Is Heading in 2025 and Beyond

StepNPull remains active and growing. The pandemic proved their product’s value, but what’s interesting is that adoption didn’t disappear after restrictions eased.

With public demand for hygiene products and touchless infrastructure holding steady in offices, schools, and restaurants, StepNPull’s future looks promising.

In 2025, the company is reportedly exploring:

• A broader push into international licensing deals
• A new patent pending for automatic foot-operated commercial doors
• Collaboration with health-focused organizations for safety campaigns

Customers love the simplicity:

“Easy to install, sleek, and gives me peace of mind every time I open a door,” wrote one verified buyer on HomeDepot.com.

Mike Sewell is still serving as company President and occasionally speaks at small business and manufacturing conferences.

As for what’s next? Expect more innovation in the commercial hygiene space. If StepNPull’s pandemic-era pivot was any indicator, they’re not afraid to evolve.