SmartPlate Net Worth 2025: From Shark Tank Rejection to a $10M Health-Tech Comeback

In 2025, SmartPlate stands as a testament to resilience in the health-tech industry. Despite facing rejection on Shark Tank nearly a decade ago, the company has achieved an estimated net worth of $10.71 million. This success story is particularly intriguing for fans of the show who recall the initial skepticism from the Sharks.​

The SmartPlate Story: Innovation Born from Personal Experience

SmartPlate was founded by Anthony Ortiz, inspired by his father’s health scare that underscored the importance of proper nutrition. The product is a Wi-Fi and Bluetooth-enabled plate equipped with built-in scales and cameras. It identifies, weighs, and analyzes food to provide real-time nutritional information via a companion app. This innovation aimed to simplify calorie counting and promote healthier eating habits.​

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The company gained national attention when it appeared on Shark Tank Season 7, Episode 17, which aired on February 12, 2016. Despite the exposure, the journey was fraught with challenges.​

The Shark Tank Pitch: High Hopes, No Bites

During the Shark Tank pitch, SmartPlate’s representative, Martin Dell’Arciprete, sought $1 million for 15% equity, valuing the company at $6.67 million. The Sharks were intrigued but ultimately declined to invest. Concerns included the product’s prototype stage, reliance on third-party technology, and a steep price point of $199.​

“Honey, poopsie, baby, that’s crazy.”

Following the episode, Dell’Arciprete was let go from the company, a move that sparked controversy. CEO Anthony Ortiz cited performance issues, while Dell’Arciprete believed the decision was linked to the pitch’s outcome.​

Post-Shark Tank: Crowdfunding Success and Strategic Partnerships

Despite the setback on national television, SmartPlate leveraged the exposure to secure over $150,000 through crowdfunding platforms like Indiegogo. Additionally, the company attracted $1.2 million in investments from major retailers, including Bed Bath & Beyond, Jet, and Target.​

In July 2020, SmartPlate announced a partnership with motivational speaker and entrepreneur Tony Robbins, aiming to enhance market visibility and credibility. This collaboration marked a significant turning point for the company.​

“Tony loves SmartPlate! You need energy to build your business, to follow your dreams, and have a healthy emotional state.”

The company also transitioned to a subscription-based model, offering the SmartPlate for $199 plus a $30 monthly fee for app access. This model provided users with personalized meal plans, macro and micronutrient tracking, and integration with fitness apps like Fitbit and Apple Health.​

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SmartPlate Net Worth 2025: A Steady Climb

As of 2025, SmartPlate’s estimated net worth is approximately $10.71 million. This valuation is based on steady annual revenue growth, with the company generating around $1 million per year. The success is attributed to the subscription model, strategic partnerships, and continuous product improvements.​

While the Sharks did not invest, SmartPlate’s journey illustrates that rejection can serve as a catalyst for growth and innovation.​

Looking Ahead: Expansion and Innovation

SmartPlate continues to operate in 2025, focusing on expanding its product line and enhancing user experience. The company plans to introduce new features, including AI-driven meal suggestions and broader compatibility with various dietary plans.​

Customer reviews remain positive, with users praising the device’s accuracy and the convenience it brings to meal tracking. The company is also exploring opportunities for international expansion and potential collaborations with healthcare providers.