Quick Shark Tank Update on Servi-Eat
- Shark Tank Appearance: Featured by KIIS Network’s Will & Woody on Shark Tank Australia on November 6, 2024.
- Founders: Radio hosts Will McMahon and Woody Whitelaw from the KIIS Network.
- Product Line: Servi-Eat, an edible napkin designed to replace single-use paper serviettes.
- Key Features: Absorbs food flavors, eco-friendly, visually appealing, and edible.
Will McMahon and Woody Whitelaw, renowned radio personalities from Australia’s KIIS Network, are celebrated for their knack for turning unconventional ideas into headline-making concepts.
In late 2024, they brought forward Servi-Eat, an edible serviette aimed at eliminating single-use paper waste while enhancing the dining experience.
Designed to “soak up all the goodness left on your plate,” Servi-Eat became a product that challenged traditional notions of dining utensils.
“Why can’t you eat your serviette dripping with the leftover goodness from your pie, kebab, or pasta dish?” the duo asked themselves.
This thought sparked the creation of Servi-Eat, a product they described as “a crazy idea that just might work.”
They showcased their innovation on Shark Tank Australia to see if it could become the million-dollar idea they envisioned.
Despite the humor-packed pitch, the product earned admiration for its novelty and potential. Read on to find out how it fared on the big stage!
Servi-Eat Journey Before Shark Tank
The journey of Servi-Eat began in October 2024 when Will & Woody brainstormed ideas with their audience. Over two weeks, they worked on prototypes, enlisted celebrity testers, and fine-tuned the product.
Former AFL player Adam Cooney tested its absorbency, declaring, “It’s incredible what you guys have come up with. It’s amazing.”
Dessert Masters judge Melissa Leong critiqued its taste and look, commenting, “It has some nice structural density about it. It’s visually pleasing. It does everything it says on the packet.”
The Servi-Eat’s development was hands-on. The duo emphasized that their creation had a dual purpose: “a relatively neutral vehicle for flavors to be absorbed” while doubling as a napkin.
With positive feedback from notable personalities and excitement from their audience, the product was positioned as an innovative solution to reduce waste and elevate dining experiences. Will & Woody hoped their fun yet functional idea would resonate with the Sharks.
Shark Tank Pitch Recap
On November 6, 2024, Will & Woody made their Shark Tank Australia debut incognito, disguised with exaggerated fake noses.
They entered the Tank seeking $100,000 for a 20% stake in Servi-Eat. Their pitch was as unconventional as their product, beginning with the bold statement, “This is a great idea. Kiss it.”
While the product itself piqued the Sharks’ interest, their presentation was chaotic. From mismatched stories to an unfortunate mishap with purple dye that stained their mouths, the pitch left the Sharks questioning the duo’s seriousness.
Maxine, one of the Sharks, questioned their authenticity. She asked, “What’s going on? Are your noses real?”
Humor aside, the Sharks found the edible napkin intriguing but were hesitant to invest. This was largely due to the lack of a clear business plan.
Despite their lighthearted approach, the duo ended their pitch with a memorable line: “Any questions? Or should we just exchange bank account details?” The Sharks’ reactions were mixed.
One jokingly remarked they had “good faces for radio.” Ultimately, no deal was secured. However, the presentation left an indelible impression on both the Sharks and viewers.
Servi-Eat Shark Tank Update
Although Servi-Eat didn’t attract investment, the Shark Tank appearance amplified public interest in the product. Social media buzzed with discussions about the idea’s potential.
Former AFL player Adam Cooney reiterated his belief in the concept. He said, “It’s truly a billion-dollar industry, and I’d like to invest. I want 10% of the company.”
However, as of November 27, 2024, no updates on commercialization or further development of Servi-Eat have been announced. The product remains a conceptual project. Its journey has underscored Will & Woody’s creativity and ability to engage their audience in meaningful and unconventional ways.
Closing Remarks
Servi-Eat is not just an edible napkin—it’s a symbol of innovation and out-of-the-box thinking. Although it didn’t win over the Sharks on Shark Tank, it showcased the boldness and creativity of its creators, Will & Woody.
As Melissa Leong aptly said, “The thing we know about sugar is that it enhances other flavors. I feel like it’s quite complementary.”
With the right partnerships, Servi-Eat could redefine dining while promoting sustainability. Until then, the product remains a testament to the power of playful ingenuity.
We’re closely following the company to bring you valuable insights. Stay tuned for the latest updates on Servi-Eat!
