rescue-ready-shark-tank

Firefighters Eric Hartsfield and Brett Russell created Rescue Ready to make fire safety more accessible. They introduced an escape ladder that fits neatly into window frames, making emergency evacuations quicker and safer.

Although they pitched on Season 11 of Shark Tank USA in 2020 for $75,000 in exchange for 15% equity, they didn’t secure a deal. However, the show’s exposure boosted their brand visibility.

As of 2025, Rescue Ready is valued at $5 million. The company is still active, focusing on refining its product while addressing manufacturing challenges to improve availability and safety for its customers.

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Rescue Ready Net Worth

Net worth$5 million (2025)
Annual Sales Revenue$30,000
InvestorNone
FounderEric Hartsfield and Brett Russell

Rescue Ready Pitch on Shark Tank

Company nameRescue Ready
ProductEmergency Fire Escape Ladder
EpisodeSeason 11 Episode 23
FoundersEric Hartsfield and Brett Russell
Asked for$75,000 For 15% Equity
Final dealNone
Shark None
LocationNorfolk, VA

Rescue Ready Founders

Rescue Ready was founded by Eric Hartsfield and Brett Russell in 2015. Brett Russell is a former firefighter and paramedic with over 20 years of experience in emergency medical services.

He is the CEO of Rescue Ready. Eric Hartsfield is a former Marine Corps officer with over 10 years of experience in leadership and management. He is the COO of Rescue Ready.

Rescue Ready’s founders, Eric Hartsfield and Brett Russell, have a net worth of $5 million as of 2025.

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Key accomplishments

YearAccomplishment
2017Appeared on Shark Tank season 11
2018Launched the Rescue Ready app, which provides users with information on how to use AEDs and other emergency medical equipment.
2020Received the National Safety Council’s Gold Medal Award for its AEDs.

Conclusion

From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Rescue Ready and its continued success.

ABOUT KESARA BANDARAGODA
Kesara Bandaragoda is a Sri Lankan-born media entrepreneur currently based in Dubai, with a lifelong passion for storytelling, innovation, and all things screen-worthy. Whether it's a mind-bending sci-fi epic or the latest startup pitch on Shark Tank, Kesara is all in. In fact, he was one of the earliest content creators to cover Shark Tank Australia online and has been tracking its businesses, products, and founders since 2019 — long before it was cool.

Kesara is the visionary CEO behind BrandFactory, a digital media company powering multiple content platforms that reach millions. When he’s not leading a team of creatives, he’s often geeking out over Marvel and DC universes, decoding Spielberg's directorial magic, or revisiting classics like The Shawshank Redemption, Interstellar, and Pirates of the Caribbean (yes, he's a Johnny Depp loyalist).

INDUSTRY FOCUS
Kesara’s writing and content leadership often focus on the intersection of entrepreneurship, entertainment, and emerging digital cultures. He’s particularly passionate about telling stories that celebrate founders, dissect business blueprints from media narratives, and spark curiosity in audiences across the globe.

FAVORITE MEDIA
A sci-fi enthusiast with a taste for high-stakes storytelling, Kesara’s favorite titles range from cerebral time-space odysseys to charismatic pirate adventures. He thrives in content that mixes real-world business insight with the spectacle of entertainment — think Shark Tank meets Black Mirror, with a touch of Marvel heroics.

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