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Dreamland Baby Net Worth 2023 Update (Before & After Shark Tank)


Dreamland Baby, a weighted sleep sack blanket business, was started by Tara Williams in February 2018. As of August 2023, Dreamland Baby net worth is $2.5 million. And they had estimated $25 million in sales revenue for 2022. 

In May 2020, they appeared on season 11 of Shark Tank USA. And made a deal with Lori Greiner, for $100,000 for 22.5% of equity. The final valuation was $444K, down from the founder’s initial estimate of $1 million.

As of August 2023, Dreamland Baby is still alive in the business world. The business is running with millions of revenues, maintaining leading brands in the weighted sleep products industry. They are selling their product on their official website and e-commerce channels.

Dreamland Baby Net Worth

Net worth$2.5 million
Annual Sales Revenue$25 million (Estimated in 2022)
Lifetime sales$10 Million (As of December 2021)
Shark Tank InvestorLori Greiner
FounderTara Williams
Employees10 employees

Dreamland Baby Net Worth Timeline

Net Worth 2023$2.5 million
Net Worth 2022$1 million
Net worth valuation 2020 after appearing on Shark Tank  $444 K
Net worth valuation 2020 before appearing on Shark Tank  $1 million

Dreamland Baby Pitch on Shark Tank

Company nameDreamland Baby
ProductWeighted sleep sack blanket
EpisodeSeason 11 Episode 24
Founder Tara Williams
Asked for$100,000 For 10% Equity
Final deal$100,000 For 22.5% Equity
Shark Lori Greiner
LocationDanville, California 

Dreamland Baby Founder

Dreamland Baby was founded by Tara Williams in 2018. Tara Williams is the CEO of Dreamland baby. She is a graduate from University of California, Berkeley with a degree in marketing. She is a member of the National Sleep Foundation and the International Association for Child Sleep Medicine as well.

Dreamland Baby’s founder, Tara Williams net worth is $10 million as of 2023.

Key accomplishments

2020Appeared on Shark Tank season 11 and Lori Greiner invested $100,000 For 22.5% Equity
2021Reached $10 million annual revenue
2022Expanded internationally with a great recognition


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Dreamland Baby and its continued success.

What do you think?

Written by GAG Team


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