PupBox was founded in 2014 by Ben and Ariel Zvaifler to help new pet parents with monthly subscription boxes tailored to their puppy’s growth stages. They pitched their idea on Shark Tank in 2016 and secured a $250,000 deal with Robert Herjavec, leading to widespread attention.
The company was acquired by Petco in 2017, a major milestone in its journey. But in March 2024, FabFitFun purchased PupBox from Petco to expand its pet product offerings.
Therefore, PupBox continues to thrive today, delivering curated boxes and expert tips to dog owners, making pet parenting easier and more enjoyable.
PupBox Net Worth
| Net worth | $5 million (2025) |
| Investor | Robert Herjavec |
| Founders | Ben Zvaifler and Ariel Zvaifler |
| Employees | 11-50 |
PupBox Pitch on Shark Tank
| Company name | PupBox |
| Product | A subscription box for puppy owners |
| Episode | Season 08 Episode 09 |
| Founders | Ben Zvaifler and Ariel Zvaifler |
| Asked for | $250,000 for 10% equity |
| Final deal | $250,000 for 15% equity |
| Shark | Robert Herjavec |
| Location | San Diego, California |
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PupBox Founders
Ben Zvaifler and Ariel Zvaifler founded PupBox in 2014. Before commencing this entrepreneurial venture, Ben served in job roles related to Communications and Business Development.
PupBox’s co-founder Ariel also has experience in the Business Management sector. Ben and his wife got the inspiration to start PupBox after adopting a Goldendoodle puppy.
PupBox’s founders Ben Zvaifler and Ariel Zvaifler’s net worth is $5 million as of 2025.
Key accomplishments
| Year | Accomplishment |
| 2016 | PupBox was featured on Shark Tank and secured a deal. |
| 2023 | Currently, PupBox ships dog subscription boxes all across the United States as well as in Canada. |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for PupBox and its continued success.