Sand Cloud, founded in 2014 by Steven Ford, Brandon Leibel, and Bruno Aschidamini, creates eco-friendly beach products with a purpose. Their signature Turkish cotton towels are known for their quality and support for marine conservation.
The company donates 10% of profits to ocean preservation efforts, which has resonated strongly with eco-conscious consumers.
In February 2017, the founders presented Sand Cloud on Season 8, Episode 18 of Shark Tank, seeking $200,000 for 8% equity. Their pitch highlighted both their growing sales and commitment to sustainability.
They secured a deal with Robert Herjavec, who invested $200,000 for 15% equity after recognizing the brand’s potential and social mission.
With Robert’s support, the company experienced rapid growth and achieved $20 million in sales by 2018. Over time, Sand Cloud expanded its product range to include sustainable accessories like water bottles, apparel, and jewelry.
The company also established a strong retail presence, opening a store in Venice, California, and placing its products in over 1,400 beach shops across the U.S.
As of 2025, Sand Cloud is valued at $10 million, with annual revenues of $7 million. This steady performance reflects the brand’s ongoing success. It also showcases its dedication to creating a positive impact on both customers and the environment.
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Sand Cloud Founder
Steven Ford, Brandon Leibel, and Bruno Aschidamini founded Sand Cloud in 2014. They are best friends. The founders started their business from their two-bedroom apartment.
Sand Cloud’s founders, Steven Ford, Brandon Leibel, and Bruno Aschidamini, have a combined net worth of $7.8 million as of 2025.
Key accomplishments
| Year | Accomplishment |
| 2023 | Expanded their product line to include ecology-friendly beach accessories. |
| 2017 | Sand Cloud Appeared on ABC’s Shark Tank. |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business. They have proven that with the right idea and execution, anything is possible. We can’t wait to see the future of Sand Cloud and its continued success.
