In 2018, Susana Saeliu and Kevin Li founded Pluto Pillow to offer customizable pillows tailored to individual sleep preferences. They appeared on Shark Tank in 2021, seeking $400,000 for 5% equity but left without a deal.

Despite this, Pluto Pillow’s exposure led to significant growth. By 2024, the company achieved an estimated net worth of $13 million, generating around $5 million in annual revenue.

They have expanded their product line and continue to operate successfully, offering personalized sleep solutions to a growing customer base.

Pluto Net Worth

Net worth$13 million (2025)
Annual Sales Revenue$5 million (2025)
Lifetime salesNot available
InvestorNone
FoundersSusana Saeliu and Kevin Li
Employees10 to 19

Pluto Pitch on Shark Tank

ProductCustomizable pillow for different sleeping styles
EpisodeSeason 12 Episode 24
FoundersSusana Saeliu and Kevin Li
Asked for$400,000 for 5% equity
Company namePluto
Final dealNo deal
SharkNone
LocationPellissier Pl, Whittier, California

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Pluto Founders

Pluto was founded by Susana Saeliu and Kevin Li in 2017. They are very smart and passionate entrepreneurs who worked hard for their business to grow. Pluto’s founders, Susana Saeliu and Kevin Li’s net worth, is around 14 million USD as of 2025.

Key accomplishments

YearAccomplishment
2024The Pluto Pillow currently comes in 35 different variations.
2021Pluto appeared on Shark Tank.

Conclusion

From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Pluto and its continued success.

ABOUT KESARA BANDARAGODA
Kesara Bandaragoda is a Sri Lankan-born media entrepreneur currently based in Dubai, with a lifelong passion for storytelling, innovation, and all things screen-worthy. Whether it's a mind-bending sci-fi epic or the latest startup pitch on Shark Tank, Kesara is all in. In fact, he was one of the earliest content creators to cover Shark Tank Australia online and has been tracking its businesses, products, and founders since 2019 — long before it was cool.

Kesara is the visionary CEO behind BrandFactory, a digital media company powering multiple content platforms that reach millions. When he’s not leading a team of creatives, he’s often geeking out over Marvel and DC universes, decoding Spielberg's directorial magic, or revisiting classics like The Shawshank Redemption, Interstellar, and Pirates of the Caribbean (yes, he's a Johnny Depp loyalist).

INDUSTRY FOCUS
Kesara’s writing and content leadership often focus on the intersection of entrepreneurship, entertainment, and emerging digital cultures. He’s particularly passionate about telling stories that celebrate founders, dissect business blueprints from media narratives, and spark curiosity in audiences across the globe.

FAVORITE MEDIA
A sci-fi enthusiast with a taste for high-stakes storytelling, Kesara’s favorite titles range from cerebral time-space odysseys to charismatic pirate adventures. He thrives in content that mixes real-world business insight with the spectacle of entertainment — think Shark Tank meets Black Mirror, with a touch of Marvel heroics.

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