Pluto Net Worth 2024 Update (Before & After Shark Tank)

Pluto, a Customizable pillow for different sleeping styles, was started by Susana Saeliu and Kevin Li in 2017. As of January 2024, Pluto’s net worth is $13 Million and they’re pulling in a whopping $5 Million in annual revenue. 

On May 14, 2021, they appeared on Season 12 of Shark Tank USA seeking $400,000 for 5% equity valuing the company at $8 Million. However, the Sharks were not interested in investing in Pluto. Sharks dropped all the deals and stated the business is in a very competitive space. So the founder had to walk empty-handed.

Designed Hybrid pillows that will make you a personalized and custom-built pillow, Pluto pillows are still in business. Their products are available to purchase on the official website.

Pluto Net Worth

Net worth$13 Million (2024)
Annual Sales Revenue$4 Million (2023)
Lifetime sales
FoundersSusana Saeliu and Kevin Li
Employees10 to 19

Pluto Net Worth Timeline

Net Worth 2024$13 Million
Net Worth 2022$9 Million
Net Worth 2021$7 Million
Net Worth 2020$5 Million
Net worth valuation in 2021 before appearing on Shark Tank  $8 Million

Pluto Pitch on Shark Tank

ProductCustomizable pillow for different sleeping styles
EpisodeSeason 12 Episode 24
FoundersSusana Saeliu and Kevin Li
Asked for$400,000 for 5% equity
Company namePluto
Final dealNo deal
LocationPellissier Pl, Whittier, California

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Pluto Founders

Pluto was founded by Susana Saeliu and Kevin Li in 2017. They are a very smart and passionate entrepreneur. They worked hard for his business to grow. Pluto’s founders, Susana Saeliu and Kevin Li net worth is unknown as of 2024.

Key accomplishments

2024The Pluto Pillow currently comes in 35 different variations.
2021Pluto appeared on Shark Tank.


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Pluto and its continued success.