In 2018, Susana Saeliu and Kevin Li founded Pluto Pillow to offer customizable pillows tailored to individual sleep preferences. They appeared on Shark Tank in 2021, seeking $400,000 for 5% equity but left without a deal.
Despite this, Pluto Pillow’s exposure led to significant growth. By 2024, the company achieved an estimated net worth of $13 million, generating around $5 million in annual revenue.
They have expanded their product line and continue to operate successfully, offering personalized sleep solutions to a growing customer base.
Pluto Net Worth
| Net worth | $13 million (2025) |
| Annual Sales Revenue | $5 million (2025) |
| Lifetime sales | Not available |
| Investor | None |
| Founders | Susana Saeliu and Kevin Li |
| Employees | 10 to 19 |
Pluto Pitch on Shark Tank
| Product | Customizable pillow for different sleeping styles |
| Episode | Season 12 Episode 24 |
| Founders | Susana Saeliu and Kevin Li |
| Asked for | $400,000 for 5% equity |
| Company name | Pluto |
| Final deal | No deal |
| Shark | None |
| Location | Pellissier Pl, Whittier, California |
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Pluto Founders
Pluto was founded by Susana Saeliu and Kevin Li in 2017. They are very smart and passionate entrepreneurs who worked hard for their business to grow. Pluto’s founders, Susana Saeliu and Kevin Li’s net worth, is around 14 million USD as of 2025.
Key accomplishments
| Year | Accomplishment |
| 2024 | The Pluto Pillow currently comes in 35 different variations. |
| 2021 | Pluto appeared on Shark Tank. |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Pluto and its continued success.