Sandra Velasquez founded Nopalera, a skincare brand using the nopal cactus, to celebrate Mexican heritage and despite not securing a deal on “Shark Tank,” the brand continued to grow.
Therefore, in October 2022, Nopalera raised $2.7 million in funding from L’Attitude Ventures and angel investors, boosting its valuation to $10 million.
This funding helped expand Nopalera’s product availability to major retailers like Nordstrom, Credo Beauty, and Target. Now, the brand is recognized for its sustainability and cultural pride, earning a dedicated customer base and industry acclaim.
Nopalera Net Worth
| Estimated Net worth | $10 million (2024) |
| Annual Sales Revenue | $5 million |
| Lifetime sales | Not publicly available |
| Investor | None |
| Founder | Sandra Velasquez |
| Employees | 20 employees |
Nopalera Pitch on Shark Tank
| Company name | Nopalera |
| Product | Mexican botanical products for bath and body |
| Episode | Season 14 Episode 12 |
| Founder | Sandra Velasquez |
| Asked for | $300,000 for 5% equity |
| Final deal | None |
| Shark | None |
| Location | New York, United States |
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Nopalera Founder
Nopalera was founded by Sandra Velasquez in 2019. Sandra Velasquez is the founder and CEO of Nopalera. She is a Chicana entrepreneur and a graduate of the University of Southern California. Before founding Nopalera, Velasquez worked as a marketing manager for a beauty brand. She is also a co-founder of the Latina startup accelerator, Lacuna Labs. Nopalera’s founder, Sandra Velasquez, has a net worth above $8 million as of 2024.
Key accomplishments
| Year | Accomplishment |
| 2020 | Nuestra Jefa and Sandra Velasquez Started the business, funding by themselves in the first year had sales of $19,000 |
| 2021 | sold over $607,000 worth of soap |
| 2023 | Featured in shark tank season 14 |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Nopalera and its continued success.