What happens when a mom on a mission enters the Shark Tank with a mess-proof mealtime solution for toddlers, and walks away without a deal? In the case of Ezpz, rejection wasn’t the end, it was just the beginning of a multimillion-dollar business journey.
Founded by Lindsey Laurain, a mother of three young boys, Ezpz gained national attention after its appearance on Season 7, Episode 13 of Shark Tank. The signature product? A line of silicone placemat-meal plate hybrids designed to suction to the table, making mealtime less chaotic and more fun. Since that now-infamous pitch, Ezpz has gone on to become a staple in households, daycares, and even therapy centers.
As of 2025, Ezpz’s net worth is estimated to be $12 million, driven by strategic partnerships, product expansion, and global retail success. And yes, this growth came without Shark backing.
So how did a company that walked out of the Tank empty-handed turn into one of the most talked-about brands in the baby products space? Let’s dive into the story behind Ezpz’s net worth, the Shark Tank drama, and how rejection turned into reward.
Founder Profile: Who’s Behind Ezpz?
Lindsey Laurain wasn’t your typical entrepreneur. A corporate marketing executive turned stay-at-home mom of three, including triplets, she was deep in the chaos of toddlerhood when inspiration struck.
“My kids would flip bowls, throw plates, and create a disaster every single mealtime,” Lindsey shared. “I needed something that actually stayed put.”
Lindsey developed the idea for the Ezpz Happy Mat, a patented all-in-one placemat and plate made from BPA-free silicone that suctions to flat surfaces. No more overturned spaghetti bowls. No more cleanup wars.
Despite her lack of product development experience, Lindsey relied on a combination of parental intuition and market testing to refine the design. Her motivation wasn’t just commercial, it was personal.
“I wanted to create something that made a difference for families, including those with special needs,” she explained, noting Ezpz’s collaborations with feeding specialists and occupational therapists.
As of 2025, Lindsey Laurain’s individual net worth is estimated at over $2.5 million, bolstered by Ezpz’s international retail success and e-commerce dominance.
The Shark Tank Pitch: High Stakes in the Tank
Ezpz’s big moment came in Season 7 of Shark Tank. Lindsey walked in seeking $1 million for 5% equity, a bold $20 million valuation that immediately raised eyebrows.
Kevin O’Leary was first to pounce, “You’re valuing this business as if it’s already a household brand. That’s insanity.” Lori Greiner chimed in with a bit more empathy, but still passed, “I love the product, but you’re not listening. This is not how you negotiate.”
Lindsey tried to justify the valuation with strong sales, $1.2 million in the first 13 months, and a rapidly growing online presence. But when pressed on distribution deals and margins, things unraveled. Robert Herjavec raised concerns over manufacturing, while Mark Cuban criticized the pitch as being too rehearsed and inflexible.
“The Sharks were focused more on my valuation than the product’s potential,” Lindsey later reflected. “It was one of the hardest experiences I’ve had professionally.”
Despite multiple attempts to pivot, Lindsey left the Tank without a deal. But what appeared to be a failure on national television was, in reality, a launchpad. Ezpz Pitch on Shark Tank (Quick Info Card).
“I walked out of the Tank with zero funding but a fire in my belly,” Lindsey wrote in a blog post on the Ezpz website.
Ezpz Pitch on Shark Tank (Quick Info Card).
| Company name | Ezpz |
| Product | Silicone meal mats for toddlers |
| Episode | Season 07 Episode 13 |
| Founder | Lindsey Laurain |
| Asked for | $1 million for 5% equity |
| Final deal | No deal |
| Sharks | None |
| Location | Parker, CO |
Did the Sharks’ Investment Pay Off? Inside Ezpz’s Post-Tank Boom
Though the Sharks passed, America did not. After the episode aired, Ezpz saw a massive spike in sales, $250,000 in the first 24 hours alone.
The company expanded quickly into major retailers, including buybuy BABY, Nordstrom, and Target. International distribution followed, with Ezpz products now sold in over 35 countries.
In 2021, Ezpz partnered with therapists to create a line of developmental feeding tools, reinforcing their commitment to inclusive design. The brand also collaborated with pediatric speech-language pathologists to launch products like the “Mini Utensils” and “First Foods Set.”
Revenue continued to climb:
- 2022: $4.5 million
- 2023: $6.8 million
- 2024: Over $8 million in annual sales
Lindsey summed it up perfectly, “The Shark Tank experience taught me resilience. It forced me to grow, and we’re better because of it.”
Was This the Sharks’ Best Deal Yet? Breaking Down the Profits
Spoiler alert, the Sharks made nothing, because they didn’t invest.
Had Lori Greiner or Daymond John accepted the $1 million for 5% equity, they’d currently be sitting on a stake worth $600,000 to $1 million annually in profit, with their equity now worth approximately $1.2 million based on Ezpz’s current valuation.
For comparison:
- Bombas (Daymond John’s biggest deal), 2025 valuation exceeds $100 million
- Ring (rejected by all Sharks), acquired by Amazon for $1 billion
In hindsight, Ezpz ranks among the better-performing brands to leave without a deal but still achieve Shark-level success. While it may not top Bombas in raw numbers, it rivals deals like Squatty Potty in terms of brand recognition and retail reach.
RELATED: Things You Should Know About Shark Tank
Business Challenges & Strategy: Navigating the Storm
The Ezpz journey wasn’t smooth sailing. After Shark Tank, Lindsey faced manufacturing delays, copycat competitors, and legal threats over patent protection.
“It was overwhelming. There were days I wanted to quit,” she admitted. “But I had to remind myself why I started this in the first place.”
Instead of folding, she doubled down on strategy:
- Reinvesting profits into product development
- Securing patents in the U.S. and internationally
- Building a strong DTC (direct-to-consumer) e-commerce foundation
A key turning point came in 2018 when Ezpz began working with therapists to create research-backed feeding tools. This differentiated the brand and earned trust among parents, clinicians, and educators alike.
“Working with experts added a layer of credibility, and it shaped our long-term vision,” Lindsey said.
Final Verdict: Ezpz Net Worth in 2025 & Long-Term Impact
Today, Ezpz’s net worth is estimated at $12 million, with over 2 million units sold and a customer base that spans the globe.
It’s a textbook case of how passion, resilience, and strategic pivots can outmatch a Shark Tank deal. And while the Sharks missed out, Lindsey Laurain built something more valuable than just revenue, a trusted brand with purpose.
So the next time a toddler tosses a bowl, remember, Ezpz turned that very problem into a multimillion-dollar empire.
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TL;DR
Pips & Bounce, a ping pong social club, appeared on Shark Tank but left without a deal. Despite setbacks, they’ve grown, with an estimated net worth of $1.5 million in 2025, focusing on refining their business rather than rapid franchising.
