Imagine craving a refreshing soda but dreading the sugar crash that comes with it. That’s exactly what Allison Ellsworth faced when she wanted the health benefits of apple cider vinegar but couldn’t stand the harsh taste.
Instead of giving up, she and her husband created Poppi, a delicious, gut-friendly soda that makes staying healthy easy and enjoyable.
Poppi was started in 2015 by Allison and Stephen Ellsworth with a simple idea. They wanted to create a great-tasting soda with the health benefits of apple cider vinegar.
The drink quickly caught people’s attention for being low in sugar and packed with prebiotics. It became a refreshing alternative to traditional sugary sodas while also supporting gut health.
In December 2018, Allison and Stephen took their idea to Season 10, Episode 8 of Shark Tank, asking the Sharks for $400,000 in exchange for 10% equity.
While most Sharks were hesitant about the business’s scalability and production process, Rohan Oza saw its potential.
He offered $400,000 for 25% equity, and the Ellsworths accepted, securing a deal that helped turn Poppi into a nationwide success.
Poppi’s journey didn’t stop after Shark Tank, it was just getting started. With a fresh new look, strong investor support, and a growing demand for healthier soda options, the brand quickly took off in ways no one expected.
Poppi on The US Shark Tank [Info Card]
| Product | Nutritional Apple Cider Vinegar Beverage |
| Episode | Season 10 Episode 08 |
| Founders | Allison Ellsworth and Stephen Ellsworth |
| Asked for | $400,000 for 10% equity |
| Company name | Mother Beverage |
| Final deal | $400,000 for 25% equity |
| Shark | Rohan Oza |
| Location | Ridgelea Drive. Austin |
Mother Beverage/Poppi Net Worth and Updates After Shark Tank
After its Shark Tank appearance, Poppi grew into a multi-million-dollar brand. The company rebranded from Mother Beverage to Poppi, guided by Rohan Oza, who helped reshape its image and expand its reach.
The old glass bottles were replaced with bright, eye-catching cans. This change, along with strong marketing efforts, helped Poppi reach over $100 million in sales as of 2024.
Retail expansion played a key role in Poppi’s success. The drink is now available in over 20,000 stores, including Target, Whole Foods, Publix, Costco, and Kroger.
It also became a best-seller on Amazon, outselling Coke and Pepsi in its category. More consumers are looking for healthier soda alternatives.
This demand has helped Poppi secure its place as a leader in the functional soda market, which is expected to reach $173 billion by 2025.
Financially, Poppi has raised nearly $53 million in funding, including $25 million from Series B funding in 2022.
The company saw massive growth after securing $400,000 from Rohan Oza for 25% equity on Shark Tank. In 2023, Poppi’s e-commerce sales jumped by 250%, proving that its digital marketing strategy paid off.
A big part of Poppi’s success comes from its smart marketing approach. The brand went viral on TikTok, gaining over 2 billion views.
This was achieved through influencer collaborations and creative campaigns. Celebrity endorsements also helped boost brand awareness and attract new customers.
@drinkpoppi Jennifer López Drinking poppi. This is insane 😝 #drinkpoppi #cambiaelpaso #jlo #dreams ♬ Cambia el Paso – Jennifer Lopez & Rauw Alejandro
However, growth hasn’t come without challenges. In May 2024, Poppi faced a lawsuit over misleading health claims. This legal issue could affect its reputation and future marketing strategies. Despite this, the company continues to thrive. Strong sales, investor support, and a growing customer base keep it moving forward.
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Mother Beverage Founders
Mother Beverage was founded by Allison Ellsworth and Stephen Ellsworth in 2015. The founders are partners. They are very smart when it comes to growing their business.
Allison and Stephen Ellsworth’s estimated net worth: is $20 million each (combined $40 million) based on their likely remaining equity in Poppi.
Their net worth could be higher if they cashed out shares during funding rounds or lower if they further diluted ownership for investments.
This estimate is based on logical assumptions from available data, but the actual numbers could vary depending on private financial details.
Key accomplishments
| Year | Accomplishment |
| 2020 | The company rebranded from Mother Beverage to Poppi. |
| 2018 | Mother Beverage appeared on Shark Tank. |