In 2025, MobCraft Beer surprised fans by making a comeback after closing its taproom just months earlier.
The crowdsourced brewery, once turned down on Shark Tank, is now being revived by a former employee with a fresh vision.
MobCraft’s One of a Kind Beer Model
MobCraft Beer was founded in 2013 by Henry Schwartz and Andrew Gierczak.
The brewery introduced a new concept: customers submit and vote on beer ideas, and the winning recipes get brewed.

That model brought MobCraft to Shark Tank in Season 7, Episode 21, which aired in March 2016.
The company did not land a deal, but the exposure sparked years of growth.
Fast forward to 2025, MobCraft is rising again under new ownership after a dramatic 2024 shutdown.
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What Happened on Shark Tank
Henry Schwartz asked the Sharks for $400,000 in exchange for 16 percent equity.
That valued MobCraft at $2.5 million.
Kevin O’Leary liked the concept but criticized the in-house brewing model.
He suggested outsourcing production to cut costs, but Henry was firm on keeping quality control.
“We believe the heart of MobCraft is in our own brewing process. It is part of our identity, and we are proud of that.” — Henry Schwartz, Shark Tank Season 7
None of the Sharks invested, but MobCraft walked away with national attention and a loyal new fanbase.
MobCraft Pitch on Shark Tank (Quick Info Card).
Company name | MobCraft |
Product | Crowdfunded microbrewery |
Episode | Season 07 Episode 21 |
Founder | Henry Schwartz |
Asked for | $400,000 for 16% equity |
Final deal | No deal |
Sharks | None |
Location | Milwaukee, WI |
If you were a Shark, would you have invested in MobCraft Beer back in Season 7?
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What Changed After Shark Tank
MobCraft took the Shark Tank exposure and ran with it.
They opened a Milwaukee taproom in 2017 and expanded distribution across multiple states.
By 2022, MobCraft had opened a Denver location.
At its peak, the company reported $4.5 million in annual revenue.
But expansion came with setbacks.
The Denver taproom closed in under a year. A planned Waterford location was scrapped.
In November 2024, MobCraft closed its Milwaukee taproom and began searching for a buyer.
“The brand was still loved, but we could not keep up with the scale we aimed for. It was time for a reset.” — Henry Schwartz, 2024 interview
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MobCraft Net Worth 2025
MobCraft’s estimated net worth in 2025 is modest compared to its peak valuation.
After closing in 2024, the company was acquired in March 2025 for $160,000.
Sarah Halstead, a former finance and HR director at MobCraft, bought the company with her husband, Mike.
Their plan is to reopen the Milwaukee taproom and revive the fan-favorite beers under careful new leadership.
While no longer a multimillion dollar company, MobCraft still holds brand equity, customer loyalty, and media recognition from Shark Tank.
Where Is MobCraft Heading in the Future
The new owners are already working to relaunch the Milwaukee taproom with an updated interior and a refreshed menu.
Crowdsourced beers will remain the heart of the brand, as highlighted on their official site.
Sarah and Mike Halstead aim to keep operations lean and focus on smart distribution rather than fast expansion.
They are also open to exploring regional partnerships and co-branded collaborations in 2026.
This is not just a revival.
It is a second chance for a unique idea to thrive with better timing and leadership.
What’s Next for the Founder
Henry Schwartz played a key role during the transition of ownership in 2025.
Although his next business move is not yet public, he remains a respected voice in the craft beer community.
As MobCraft continues its story, fans are eager to see if the brand can reach new heights under its original spirit and new management.
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What is MobCraft’s net worth in 2025?
MobCraft was acquired for $160,000 in 2025 after closing its taproom. The brand is being revived under new ownership.
Did MobCraft get a deal on Shark Tank?
No, MobCraft did not land a deal. The Sharks liked the concept but did not invest due to concerns about scaling.
Who owns MobCraft in 2025?
Sarah Halstead and her husband Mike acquired MobCraft in March 2025 and are working to relaunch its Milwaukee taproom.
Is MobCraft still in business?
Yes, MobCraft is returning in 2025 under new ownership. The relaunch of the Milwaukee taproom is already in progress.
TL;DR
MobCraft shut down in 2024 but was revived in 2025 by former staff. Now it is relaunching its taproom and aiming for a smarter comeback.