Marketing Strategies Utilized by Top Real Estate Agents

When it comes to real estate, marketing is key. If you want to sell a property, you need to ensure that potential buyers know about it. That’s why top real estate agents use a variety of marketing strategies to get their properties in front of the right people. 

Here are some of the most common marketing strategies used by top agents:

Digital and Social Media Marketing 

Digital and social media marketing are two of the most popular strategies used by agents today. By creating a strong online presence, agents can reach a larger audience than they would be able to through traditional marketing methods. 

Digital and social media marketing includes creating business websites, using social media to promote your listings, and running online ads. While digital marketing puts an agent’s work out there, social media allows agents to build relationships with potential buyers and stay in touch with past clients.

Some of the most common social media platforms used by agents are Facebook, Twitter, and Instagram.

Word of Mouth

While digital marketing is important, it’s also important to remember that word of mouth is still a powerful marketing tool. In fact, many people find their real estate agent through a friend or family member. 

Additionally, when someone is looking for property in a certain area, they are likely to ask around and see if anyone can recommend someone. Therefore, you need to ensure your work is well known. 

Word of mouth can also be done by networking with other agents and businesses in the area, attending local events, and simply talking to people about your listings.

Getting Involved in your Target Community 

Another great marketing strategy used by top agents is getting involved in their target community. This could involve things like sponsoring a local event, donating to a local charity, or volunteering your time. 

By getting involved in your community, you can show potential buyers that you’re more than just an agent – you’re someone who cares about the people and their area. This can go a long way in building trust and making sales.

Sending Postcards 

Sending postcards is another great marketing strategy for real estate agents. This direct mail marketing tactic allows you to reach a target audience with your listings. You can send postcards to people in your target community or people who have recently moved into the area to generate leads. 

There are several different types of postcards that you can send, including just listed postcards, just sold postcards and open house postcards.

Joining Local Business Groups

Another great marketing strategy for agents is to join local business groups. This is a great way to network with other businesses in the area and build relationships with potential clients. 

Additionally, by joining these groups, you can stay up-to-date on local events and happenings, which can be helpful when marketing your listings.

Hosting Clients Events

Another great marketing strategy used by top agents is hosting client events. This is a chance to show your appreciation for your clients and build relationships with them. You can host events like a holiday party, a summer BBQ, a wine and cheese night, or even a coffee meetup. 

By hosting these events, you can show your clients that you appreciate their business and that you’re excited to work with them. Additionally, these events can be a great opportunity to network with other potential clients.

Hosting Open Houses

Open houses are another great marketing strategy for agents. This is a chance for potential buyers to come and see your listing in person and get a feel for the property. Additionally, open houses are a great opportunity to meet potential buyers and build relationships.

If you’re looking to sell a property, be sure to host an open house and promote it using some of the other strategies discussed here.

Print Advertising

While print advertising may not be as popular as it once was, it’s still a great marketing strategy for real estate agents. This is a chance to reach a target audience with your listings through newspapers, magazines, and other print materials. 

You can also use print advertising to promote your open houses and events. Therefore, if you’re looking to sell a property, especially to a demographic that still reads print media, be sure to include print advertising in your marketing plan.

Doing Virtual Tours of Listings

In the current era, many people are keen on looking at properties online instead of in person. That’s why agents need to provide potential buyers with other options, like virtual tours. 

Virtual tours allow buyers to see a property without leaving their homes, which is a great way to generate interest in a listing. If you’re looking to sell a property, be sure to offer a virtual tour as an option for potential buyers.

Creating Profiles on Real Estate Sites

Another great marketing strategy that top agents use is creating profiles on real estate sites. This is a great way to get your listings to potential buyers who are already interested in purchasing a property. 

These sites often allow you to include photos, video tours, and other information about your listings. If you’re looking to sell a property, create a profile on a real estate site and include as much information as possible about your listing.

Focusing on Branding

Branding is another important marketing strategy for agents. This involves creating a recognizable brand that potential buyers will remember. You can do this by having a consistent look and feel for your marketing materials and using the same colors and fonts on all of your listings. 

Additionally, you can create a tagline or slogan for your business that will help you stand out from the competition. 

Investing in Photography and Videography

Investing in photography and videography is another great marketing strategy for agents. This is a way to make your listings stand out from the competition and attract potential buyers. 

Professional photos and videos can help you show off a property in its best light and give potential buyers a better idea of what they’re looking at.

Providing Great Customer Service

Last but not least, one of the most important marketing strategies for real estate agents is to provide great customer service. This includes being responsive to your clients’ needs, being available when they need you, and always putting their best interests first. 

You can also stay in touch with your clients by sending them holiday and birthday cards and keeping them updated on the latest listings. By providing great customer service, you can build strong relationships with your clients and earn their trust.

These are just a few of the many marketing strategies used by top real estate agents. If you utilize them, you’ll be able to get your listings in front of potential buyers and build a successful business. Try out different marketing techniques and see which ones work best for you and your business. 

Remember that it takes time and effort to build a successful business, but it will be worth it in the end.


Using social media are one of the best strategies if you want to sell property and be a top agent. Know your target community, study and make time to know them to gain potential buyers. Gain their trust by sending them postcards is also a great strategy.