Liddup Net Worth 2023 Update  (Before & After Shark Tank)


Liddup, a cooler with LED lights inside, was started by Taylor Gwiazdon and Jayson Sandberg in 2012. Liddup net worth was $1 Million in 2013 based on the Shark Tank deal.

On April 5, 2013, they appeared on Season 4 of Shark Tank USA and made a deal with Kevin O’Leary, $100,000 for 33% of equity.

However, a more recent article from Looper states that Liddup entered a strategic partnership with the Outdoor Recreation Company of America (ORCA) in March 2018. Liddup coolers were no longer available as of July 2022, as ORCA no longer offers them on its website. Liddup’s Facebook, Twitter, and Instagram pages stopped receiving updates in 2019, and the company’s website is no longer live.

Liddup  Net Worth

Net worth$1 Million (Business Valuation)
Annual Sales Revenue$228,000 (as of 2018)
Shark Tank InvestorKevin O’Leary
FoundersTaylor Gwiazdon and Jayson Sandberg
Employees11 employees

Liddup Net Worth Timeline

Net Worth 2023Out of Business
Net worth 2013 after appearing on Shark Tank$303,030
Net worth 2013 before appearing on Shark Tank  $1 million

Liddup Pitch on Shark Tank

Company nameLiddup
ProductCooler with built-in LED lights
EpisodeSeason 4 Episode 21
Founders Taylor Gwiazdon and Jayson Sandberg
Asked for$100,000 for 10% equity
Final deal$100,000 for 33% of all royalties
SharkKevin O’Leary
LocationLas Vegas / Nevada

Liddup Founders

Liddup was founded by Taylor Gwiazdon and Jayson Sandberg in 2012. Taylor Gwiazdon and Jayson Sandberg created the Liddup cooler to solve the problem of finding drinks in the dark. The company’s partnership with Igloo and ORCA eventually expired, and it is out of business as of 2022. They were able to get some positive media attention, which helped to raise awareness of their product. Liddup’s founders, Taylor Gwiazdon and Jayson Sandberg’s net worth, are unavailable as of 2023.

Key accomplishments

2014Liddup entered a partnership with Igloo, a cooler and housewares manufacturer, in September 2014
2018Liddup entered a strategic partnership with the Outdoor Recreation Company of America (ORCA) in March 2018


Some companies that appear on the show have not achieved great success, and Liddup is one of them. Sometimes businesses don’t succeed for many reasons. Sometimes, the deal falls through after the founders say yes on camera. Or, as you’ll see, sometimes things happen to the founders themselves, and they choose to abandon the business. Anything is possible. However, Liddup went out of business in 2022. And the product is no longer available in the market.