Liddup, a cooler with LED lights inside, was started by Taylor Gwiazdon and Jayson Sandberg in 2012. As of September 2023, Liddup’s net worth is not available.
In 2013, they appeared on Season 04 of Shark Tank USA and made a deal with Kevin O’Leary, $100,000 for 33% of all royalties. The final valuation was $300K, down from the founder’s initial estimate of $1 million.
However, a more recent article from Looper states that Liddup entered a strategic partnership with the Outdoor Recreation Company of America (ORCA) in March 2018. Liddup coolers were no longer available as of July 2022, as ORCA no longer offers them on its website. Liddup’s Facebook, Twitter, and Instagram pages stopped receiving updates in 2019, and the company’s website is no longer live.
Liddup Net Worth
| Net worth | Out of Business |
| Annual Sales Revenue | 228K (as of 2018) |
| Shark Tank Investor | Kevin O’Leary |
| Founders | Taylor Gwiazdon and Jayson Sandberg |
| Employees | 11 employees |
Liddup Net Worth Timeline
| Net Worth 2023 | Out of Business |
| Net Worth 2018 | $2 Million |
| Net Worth 2017 | $1.5 Million |
| Net Worth 2016 | $1.2 Million |
| Net worth 2013 before appearing on Shark Tank | $1 million |
Liddup Pitch on Shark Tank
| Company name | Liddup |
| Product | Cooler with built-in LED lights |
| Episode | Season 4 Episode 21 |
| Founders | Taylor Gwiazdon and Jayson Sandberg |
| Asked for | $100,000 for 10% equity |
| Final deal | $100,000 for 33% of all royalties |
| Shark | Kevin O’Leary |
| Location | Las Vegas / Nevada |
Liddup Founders
Liddup was founded by Taylor Gwiazdon and Jayson Sandberg in 2012. Taylor Gwiazdon and Jayson Sandberg created the Liddup cooler to solve the problem of finding drinks in the dark. The company’s partnership with Igloo and ORCA eventually expired, and it is out of business as of 2022. They were able to get some positive media attention, which helped to raise awareness of their product. Liddup’s founders, Taylor Gwiazdon and Jayson Sandberg’s net worth, are unavailable as of 2023.
Key accomplishments
| Year | Accomplishment |
| 2014 | Liddup entered a partnership with Igloo, a cooler and housewares manufacturer, in September 2014 |
| 2018 | Liddup entered a strategic partnership with the Outdoor Recreation Company of America (ORCA) in March 2018 |
Conclusion
Some companies that appear on the show have not achieved great success, and Liddup was one of them. Sometimes businesses don’t succeed because of many reasons. Sometimes, the deal falls through after the founders say yes on camera. Or, as you’ll see, sometimes things happen to the founders themselves, and they choose to abandon the business. Anything is possible. However, Liddup went out of business in 2022. And the product is no longer available in the market.