Kiid Coffee Net Worth 2025: How a Kid’s Craving Turned Into a $330K+ Shark Tank Deal

From a Morning Craving to a National Pitch

What happens when a 7-year-old wants to drink coffee like his dad? For most families, it’s a funny moment. For David and Ethan Sanborn, it sparked a business idea that landed them on Shark Tank.

In 2024, they created Kiid Coffee, a decaf, sugar-free, nutrient-packed drink that looks and tastes like coffee, made especially for kids. By 2025, their little idea became a growing health brand, backed by a billionaire investor and featured across Amazon and TikTok.

Kiid Coffee Net Worth 2025: A Deal That Brewed Value

As of mid-2025, Kiid Coffee’s estimated net worth is around $333,000.

Here’s why:

• On Shark Tank (Season 16, Episode 12), David and Ethan secured a $50,000 deal with Daniel Lubetzky, founder of KIND Snacks.
• The deal gave Daniel 20 percent equity. However, 5 percent returns to the founders if David goes full-time, bumping the valuation to $333,333.
• The company doubled its sales from $75,000 to $150,000 in 2025 after the show aired.

This net worth is based on the post-money valuation from the Shark Tank deal and confirmed investment terms.

The Founders: Real Nutrition, Real Family

The idea for Kiid Coffee was born in Alpharetta, Georgia, when Ethan, only seven at the time, broke both legs in two separate accidents. Doctors said he was low on calcium and essential nutrients.

His dad, David Sanborn, a Georgia Tech engineer and entrepreneur, wanted to help Ethan get healthier. But instead of sugary vitamin drinks, he created something new: a coffee-style drink just for kids, with zero caffeine and zero sugar, but full of fiber, calcium, iron, and more.

David’s wife, Lauren, also joined the effort, using her background in marketing and management. Together, they built a product line and brand that feels fun but is backed by serious nutrition.

Shark Tank Appearance: When the Sharks Took Notice

On Shark Tank, David and Ethan asked for $50,000 for 5 percent equity. The Sharks liked the product, especially its healthy angle and clean branding. But they had questions:

• Would parents actually buy “coffee” for kids?
• Was David serious enough to go full-time?

Offers came in from Kevin O’Leary, Lori Greiner, Mark Cuban, and finally Daniel Lubetzky. Daniel offered $50,000 for 20 percent, with a promise to give back 5 percent once David quit his day job.

They accepted Daniel’s deal, prioritizing mentorship and smart money over a slightly better valuation. The deal has been confirmed and publicly supported by Daniel on social media.

RELATED: BEST SHARK TANK PITCHES FROM EACH SEASON

Post-Show Growth: Sales, Social Media, and Momentum

After Shark Tank, Kiid Coffee saw its sales double in just a few months, reaching $150,000 in 2025. Their Amazon listings received 4.1-star average ratings, especially for the Caramel Latte flavor.

They also launched a Shark Tank Bundle, offering better value and improving price competitiveness against rivals like Zenbean Kids Cafe.

Kiid Coffee also:

• Grew its TikTok page to nearly 10,000 followers
• Got shout-outs from Daniel Lubetzky
• Expanded into local Georgia coffee shops and grocery stores

Each shop reportedly moves at least two bags per day, which is a strong signal of local demand.

What’s Inside Kiid Coffee and Why Parents Care

Each pack contains 12 servings and costs around $14. Inside:

• 99.9 percent caffeine-free decaf coffee
• 12 essential vitamins and minerals (calcium, iron, magnesium, etc.)
• 4 grams of prebiotic fiber from organic agave inulin
• 0 grams of sugar (sweetened with monk fruit)
• Only 10 calories per serving
• Free from dairy, soy, gluten, nuts, and GMOs

In short, it is coffee without the caffeine, sugar, or guilt.

Although there are no formal pediatrician endorsements or clinical studies yet, many parents have praised the drink online for helping their kids feel included and healthy.

The Financials: Profit Margins and Smart Strategy

• Cost to make: $3.50 per bag (can go down to $2.80 with scale)
• Selling price: $14 per bag
• Profit margin: Up to 80 percent

These are strong numbers in the competitive kids’ nutrition market. Kiid Coffee reinvests profits into growth rather than founder salaries, which shows long-term vision.

Facing the Competition: Zenbean and Others

Kiid Coffee’s biggest rival is Zenbean Kids Cafe, which launched on Amazon after Kiid and offers a nearly identical product at a lower price per serving.

To stay ahead, Kiid Coffee focuses on:

• Their compelling founder story
• Earlier market entry
• Clean organic certifications
• Higher fiber content (4 grams vs. Zenbean’s 3.4 grams)

They also price-match with bundle offers, closing the price gap with Zenbean while keeping their premium feel.

Where to Buy Kiid Coffee

You can find Kiid Coffee:

• On their official website
• On Amazon
• In select Georgia-based coffee shops and groceries
• Internationally via Ubuy in over 180 countries

Their website offers subscribe-and-save options, with up to 35 percent off and free shipping for larger orders.

Challenges Ahead: Full-Time Commitment and Brand Education

One key challenge remains. David Sanborn still works another full-time job. Until he commits full-time, growth could be limited and Daniel’s equity return clause will remain pending.

Also, the phrase “coffee for kids” can confuse parents. The brand must consistently educate the market, emphasizing that this is not real coffee but a healthy, science-backed beverage that fits into kids’ routines.

Final Verdict: A Little Mug, A Lot of Momentum

Kiid Coffee is more than a novelty. It is a smart product built on love, science, and a relatable problem. With sharp branding, a Shark Tank investor, and steady sales, it is brewing something special.

The 2025 Kiid Coffee net worth of $333,000 is not just about money. It reflects potential, product-market fit, and a founder team with the heart and hustle to keep growing.