Konel Banner and Frank Weston created InstaFire to offer safe and efficient fire-starting solutions. They pitched their idea on Shark Tank in 2016, winning a $300,000 deal from Mark Cuban and Lori Greiner for 30% equity.
The exposure boosted their business, with InstaFire products now sold in major stores like Walmart, Home Depot, and Target. By 2025, annual revenues exceeded $4 million, and as of 2025, InstaFire’s net worth is estimated at $7.5 million.
Known for their reliability, InstaFire’s products are a favorite for outdoor enthusiasts and emergency preparedness, making the company a leader in the fire-starting industry.
InstaFire Net Worth
Net worth | $7.5 Million (2025) |
Annual Sales Revenue | $4 million |
Investors | Mark Cuban and Lori Greiner |
Founders | Konel Banner and Frank Weston |
Employees | 48 |
InstaFire Pitch on Shark Tank
Company name | InstaFire |
Product | Instant fire-starter |
Episode | Season 07 Episode 19 |
Founders | Konel Banner and Frank Weston |
Asked for | $300,000 for 10% equity |
Final deal | $300,000 for 30% equity |
Sharks | Mark Cuban and Lori Greiner |
Location | 2640 Industrial Drive, Ogden |
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InstaFire Founders
InstaFire was founded by Konel Banner and Frank Weston in 2008. The founders got the idea to start the company when they saw an old mountain man lighting a rock on fire.
They are outdoor adventure lovers. InstaFire’s founders, Konel Banner and Frank Weston, have a net worth of $7.5 Million as of 2025.
Key accomplishments:
Year | Accomplishment |
2023 | InstaFire become a very popular 100% all-natural fire starter |
2016 | InstaFire appeared on Shark Tank |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business. They have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for InstaFire and its continued success.