Brooke Martin created iCPooch in 2012 to help pet owners stay connected with their dogs through a unique Wi-Fi-enabled treat dispenser and video chat device. She pitched the idea on Shark Tank in 2015 but didn’t secure a deal.
Despite initial success, including raising $22,000 via crowdfunding in 2013, iCPooch faced manufacturing issues and quality concerns. These challenges ultimately led to the company’s closure in 2017.
At its peak, iCPooch was valued at $750,000. Following this journey, Brooke Martin pursued her education and graduated from Stanford University, showcasing her resilience and innovation beyond the business’s lifespan.
iCPooch Net Worth
| Net worth | $750,000 (2015) |
| Annual Sales Revenue | $525,000 (2014) |
| Founders | Brooke Martin and James Pelland |
iCPooch Pitch on Shark Tank
| Company name | iCPooch |
| Product | A video chat and WiFi pet treat dispenser |
| Episode | Season 06 Episode 23 |
| Founders | Brooke Martin and James Pelland |
| Asked for | $150,000 for 20% equity |
| Final deal | No deal |
| Shark | No shark |
| Location | Seattle, Washington |
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iCPooch Founders
iCPooch was founded by Brooke Martin and James Pelland in 2012. Brooke is a talented individual with gifted entrepreneurial skills. Brooke was only 13 years old when she initially came up with the idea of iCPooch.
Brooke could develop her ideas with the help of her father, Chris Martin. Later on, James Pelland who has years of experience in sales and marketing industries joined the team, eventually leading iCPooch into a successful business.
iCPooch’s founders, Brooke Martin, and James Pelland’s net worth is unknown as of 2025.
Key accomplishments
| Year | Accomplishment |
| 2013 | iCPooch carried out its first Kickstarter campaign |
| 2015 | iCPooch got featured on Shark Tank |
Conclusion
Some companies that appear on the show have not achieved great success, and the iCPooch was one of them. Sometimes businesses don’t succeed because of many reasons.
Sometimes, the deal falls through after the founders say yes on camera. Or, as you’ll see, sometimes things happen to the founders themselves, and they choose to abandon the business.
Anything is possible. However, iCPooch went out of business in 2017. And the product is no longer available in the market.