Beth Fynbo invented the Busy Baby Mat to help parents keep their babies’ toys clean and within reach during meals. She appeared on Shark Tank in 2021 but didn’t secure a deal.
However, the show boosted sales, with 6,000 units sold in just two days. By 2025, Busy Baby expanded its product line to include silicone mats and tethers, achieving over $5 million in annual revenue. The company is still privately owned, with no external investors or acquisitions.
Despite a rough start with crowdfunding, Busy Baby has become a go-to brand for parents seeking practical mealtime solutions.
BusyBaby Mat Net Worth
| Net worth | $7.32 Million (2025) |
| Annual Sales Revenue | $5 Million |
| Investor | None |
| Founder | Beth Fynbo |
| Employees | 25 to 5 |
BusyBaby Mat Pitch on Shark Tank
| Company name | BusyBaby Mat |
| Product | Silicone placemat for babies |
| Episode | Season 12 Episode 16 |
| Founder | Beth Fynbo |
| Asked for | $250,000 for 5% equity |
| Final deal | No Deal |
| Sharks | None |
| Location | Oronoco, Minnesota, United States |
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BusyBaby Mat Founder
BusyBaby Mat was founded by Beth Fynbo in 2017. Beth Fynbo is an Army veteran. She is a resident of Oronoco, Minnesota.
BusyBaby Mat’s founder, Beth Fynbo, has a net worth of USD 7.32 Million as of 2025.
Key accomplishments:
| Year | Accomplishment |
| 2023 | BusyBaby Mat has helped to decrease the stresses of child care for parents |
| 2021 | BusyBaby Mat featured on Shark Tank in Season 12 |
Conclusion:
From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for BusyBaby Mat and its continued success.