BusyBaby Mat, a Silicone placemat for babies, was started by Beth Fynbo in 2017. As of September 2023, BusyBaby Mat’s net worth is $5 Million. Their sales are growing and steady in the market. 

On March 5, 2021, they appeared on Season 12 of Shark Tank USA seeking $250,000 for 5% equity valuing the company at $5 Million. However, the Sharks were not interested in investing in BusyBaby Mat. Sharks has made some offers but Beth was not willing to give up more than 15% of her company. So she walked away empty-handed.

BusyBaby Mat is still in business. The company has released several fast products in the market. Products are available on the official website and on Amazon.

BusyBaby Mat Net Worth

Net worth$5 Million (Business Valuation)
Annual Sales Revenue
Lifetime sales$900,000 (2020)
FounderBeth Fynbo
Employees25 to 50

BusyBaby Mat Net Worth Timeline

Net Worth 2023$5 Million
Net Worth 2022$4.5 Million
Net Worth 2021$4 Million
Net Worth 2020$3 Million
Net worth valuation in 2021 before appearing on Shark Tank  $5 Million

BusyBaby Mat Pitch on Shark Tank

Company nameBusyBaby Mat
ProductSilicone placemat for babies
EpisodeSeason 12 Episode 16
Founder Beth Fynbo
Asked for$250,000 for 5% equity
Final dealNo Deal
LocationOronoco, Minnesota, United States 

Don’t miss these products from Season 12

BusyBaby Mat Founder

BusyBaby Mat was founded by Beth Fynbo in 2017. Beth Fynbo is an Army veteran. She is a resident of Oronoco, Minnesota. BusyBaby Mat’s founder, Beth Fynbo, has a net worth of USD 5 Million as of 2023.

Key accomplishments:

2023BusyBaby Mat has helped to decrease the stresses of child care for parents
2021BusyBaby Mat featured on Shark Tank in Season 12


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for BusyBaby Mat and its continued success.

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