Hugo’s Amazing Tape, a reusable adhesive wrap, was started by Katherine Saltzberg and Lauri Fraser in 2002. Hugo’s Amazing Tape’s net worth was 100,000 in 2018 based on the Shark Tank deal. As of August 2025, Hugo’s Amazing Tape’s net worth is not available.
In February 2018, they appeared on Season 9th of Shark Tank USA seeking $50,000 for 50% of equity of the company. But the deal ended with Mark Cuban and Lori Greiner for $100,000 for 100% of the company.
“Hugo is our dad. He was a very creative guy. he stumbled across this tape and said, ‘This stuff is amazing.‘”
– Lori Frazier
In August 2025, Hugo’s Amazing Tape’s business status is unclear. Mark Cuban and Lori Greiner bought this firm and dismantled it. But still, you can buy their products from e-commerce channels such as Amazon and Walmart.
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Hugo’s Amazing Tape Net Worth
| Net worth | $100,000 (valuation 2018) |
| Shark Tank Investor | Mark Cuban and Lori Greiner |
| Founder | Katherine Saltzberg and Lauri Fraser |
“When my father passed, I said this is my dad’s legacy. He deserves for everyone to see that he created Amazing Tape.”
– Catherine Saltzberg
Hugo’s Amazing Tape Pitch on Shark Tank
| Company name | Hugo’s Amazing Tape |
| Product | Reusable adhesive wrap that leaves behind no sticky residue |
| Episode | Season 09 Episode 23 |
| Founders | Katherine Saltzberg and Lauri Fraser |
| Asked for | $50,000 for 50% |
| Final deal | $100,000 for 100% equity |
| Sharks | Mark Cuban and Lori Greiner |
| Location | Union Pacific Ave, Commerce, California, United States. |
Hugo’s Amazing Tape Founders
Hugo’s Amazing Tape was founded by Katherine Saltzberg and Lauri Fraser in 2002. The inventor spent their time in his father’s print shop. He noticed that all things in the package were destroyed except for a piece of plastic. Then he decided to create something that could be reused from this plastic. Hugo’s Amazing Tape’s first founder is Hugo Maisnik, but his daughter’s Katherine Saltzberg, and Lauri Fraser appeared on Shark Tank. Katherine Saltzberg and Lauri Fraser have a net worth of 3 million USD as of 2025.
What Happened to Hugo’s Amazing Tape After Shark Tank
After appearing on Shark Tank in Season 9, Katherine Saltzberg and Lauri Fraser initially sought $50,000 for 50% equity. Instead, they accepted a deal with Mark Cuban and Lori Greiner for $100,000 in exchange for 100% ownership of the company.
Following the investment, Hugo’s Amazing Tape experienced notable success, reaching an estimated $3 million in annual revenue by 2021. However, by August 2023, the business status became unclear, as it was reported that Mark and Lori had dismantled the firm.
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Hugo’s Amazing Tape Reviews: Product Highlights and Problems
While Hugo’s Amazing Tape is praised for its versatility, being reusable, adhesive-free, and leaving no sticky residue, the business faced some issues:
- No Patent Protection: The original patent expired, and others could manufacture similar products, leading to potential competition.
- Market Confusion: Without unique ownership of the product material, competitors may undercut or confuse consumers with similar offerings.
- Limited Branding Efforts: After dismantling the business structure, product promotion seems minimal compared to other active brands.
Despite these challenges, users still positively review the tape for its durability, clean removal, and wide variety of applications, including for crafting, cables, and household storage.
What Went Wrong with Hugo’s Amazing Tape?
Several factors contributed to challenges after the initial success:
- Expired Patent: Without patent protection, competitors could easily replicate the product.
- Dismantling by New Owners: Mark Cuban and Lori Greiner chose to dismantle the original business instead of growing it, possibly focusing on selling off inventory or transferring the product through third-party distribution.
- Limited Full-Time Management: The founders admitted during their pitch that they ran the company as a side business, possibly leading to limited scalability and vision post-acquisition.
Mark Cuban‘s and Lori Greiner‘s Major Businesses
Mark Cuban and Lori Greiner both have extensive portfolios outside of Hugo’s Amazing Tape:
- Mark Cuban: Investments include Rugged Maniac, Ten Thirty One Productions, Tower Paddle Boards, and more. He is also the owner of the Dallas Mavericks and a major tech and media investor.
- Lori Greiner: Known as the “Queen of QVC,” Lori has invested in products like Scrub Daddy, Squatty Potty, and Sleep Styler, focusing heavily on household products and mass-market retail channels.
Their decision to dismantle Hugo’s Amazing Tape may reflect strategic portfolio management, focusing their efforts on higher-growth or better-protected product investments.
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Conclusion:
From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Hugo’s Amazing Tape and its continued success. However, in 2025, Hugo’s Amazing Tape’s business status is unclear. Mark Cuban and Lori Greiner bought this firm and dismantled it. But still, you can buy their products on Amazon and Walmart.
