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The Sleep Styler Net Worth 2023 Update (Before & After Shark Tank)


The Sleep Styler, Plush rollers for straightening and curling hair, was started by Tara Brown in December 2016. The actual net worth of the company is unknown. But The Sleep Styler’s net worth should be over $130 million as of 2023. The company’s lifetime revenue was $150 Million in June 2021. And they are pulling in a whopping $25-$30 Million in annual revenue.

In March 2017, they appeared on season 8th of Shark Tank USA. And made a deal with Lori Greiner, for $75,000 for 25% of equity. The final valuation was $300,000, down from the founder’s initial estimate of $375,000.

In August 2023, The Sleep Styler is still in business. If you want to curl your hair with their products, you can purchase them from their official website, Amazon store or walmart

The Sleep Styler Net Worth

Net worth> $130 million
Annual Sales Revenue$25-$30 Million
Lifetime sales$150 million (June 2021)
Shark Tank InvestorLori Greiner
FounderTara Brown 
Employees< 25 employees

The Sleep Styler Net Worth Timeline

Net Worth 2023> $130 million
Net Worth 2022$130 million
Net worth valuation 2017 after appearing on Shark Tank  $300,000
Net worth valuation 2017 before appearing on Shark Tank  $375,000

The Sleep Styler Pitch on Shark Tank

Company nameThe Sleep Styler
ProductPlush rollers for straightening and curling hair
EpisodeSeason 8 Episode 19
Founder Tara Brown 
Asked for$75,000 for 20% equity
Final deal$75,000 for 25% equity
Shark / SharksLori Greiner

The Sleep Styler Founder

The Sleep Styler was founded by Tara Brown in 2016. Tara Brown is a mother of two. And she got this innovative idea when she braided her daughter’s wet hair before bed and found that it had beautiful waves in the morning. The Sleep Styler’s founder, Tara Brown, has a net worth of $80 Million USD as of 2023.

Key accomplishments

2017Appeared on Shark Tank season 8 and Lori Greiner invested $75,000 for 25% equity.
2020Launched a line of hair care products.
2022Partnered with walmart


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for The Sleep Styler and its continued success.

What do you think?

Written by GAG Team

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