Hells Bells Helmets Net Worth 2023 Update (Before & After Shark Tank)

"Hells Bells Helmets" Net Worth 2023 Update

Hells Bells Helmets is a 3D-sculpted custom motorcycle helmet line. This was started by Marix Stone and Dr. Nancy Tanche in 1993. As of December 2023, Hells Bells Helmets’s net worth is $10 million. Moreover, they’re pulling in a whopping $12 million in annual revenue. 

In January 2010, they appeared on season 01 of Shark Tank USA and made a deal with Daymond John for $500,000 for 50% of equity. The final valuation was $1 million, down from the founder’s initial estimate of $2.5 million.

Hells Bells Helmet has been in business for nearly three decades and still successfully continues to do so. Although Hell Bells Helmets could secure a deal from the Shark Tank, it did not finalize after the show. Nevertheless, the show gave more exposure to these unique helmets. Hell Bells Helmets expanded their product line over time. In 2021, the company rebranded itself as Bad Ass Helmets. The products are available for purchase on the company website.

Hells Bells Helmets Net Worth

Net worth$10 million (2023)
Annual Sales Revenue$12 million (2023)
Lifetime sales
InvestorDaymond John
FoundersMarix Stone and Dr. Nancy Tanche 

Hells Bells Helmets Net Worth Timeline

Net Worth 2023$10 million
Net Worth 2022$10 million
Net Worth 2021$5 million
Net worth valuation in 2010 after appearing on Shark Tank  $1 million
Net worth valuation in 2010 before appearing on Shark Tank  $2.5 million

Hells Bells Helmets Pitch on Shark Tank

Company nameHells Bells Helmets
ProductA 3D-sculpted custom motorcycle helmet line
EpisodeSeason 01 Episode 11
FoundersMarix Stone and Dr. Nancy Tanche 
Asked for$500,000 for 20% equity
Final deal$500,000 for 50% equity
SharkDaymond John
LocationPhiladelphia, Pennsylvania

Don’t miss these products from Season 1

Hells Bells Helmets Founders

Marix Stone and Dr. Nancy Tanche founded Hells Bells Helmets in 2010. Marix is a motorcycle enthusiast. He also had the passion and talent for designing. Marix wanted to utilize his skills to start his own business, and that drove him to establish Hell Bells Helmets. Dr. Nancy, who is currently serving as the Medical Director of Liberty Laser, partnered up with Marix to execute his business venture. Hells Bells Helmets’s founders, Marix Stone and Dr. Nancy Tanche have a net worth of 10 million as of 2023.

Key accomplishments

2010Hell Bells Helmets was featured in Shark Tank and secured a deal.

Hell Bells Helmets signed a  design contract with FX’s “Sons of Anarchy,” drama. 


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Hells Bells Helmets and its continued success.

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